Olena

Olena ZINCHENKO
Kyiv, Ukraine| [відкрити контакти](див. вище в блоці «контактна інформація») |[відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn

PROFILE SUMMARY
Senior HR Business Partner and people leader with 10+ years of multinational
business experience. Experienced Assessment Center Assessor. Experienced in
advising senior leadership on organizational effectiveness, workforce strategy,
organizational design, change, talent, performance, engagement and people
analytics in complex, regulated and matrix environments. Combines strategic
partnering with hands-on HR operations, compliance, process design, HR
technology, workforce budgeting and cross-functional transformation.

CORE EXPERTISE
Strategic HR Business Partnering | People Management 500+ employees | Leadership Advisory | Organizational
Effectiveness | Organizational Design | Workforce Planning & Budgeting | Change Management | Talent &
Performance Management.

PROFESSIONAL EXPERIENCE
__________
BRITISH AMERICAN TOBACCO, Ukraine
Area Marketing Skills Development Manager
April, 2026 – currently

• Own and drive the annual Marketing capability agenda for Ukraine: NPS 79%; Functional knowledge
improvement +43% avg.
• Partner with Marketing leadership and SSE Area stakeholders to align local priorities with broader functional
frameworks and scale best practices across area.
• Lead cross-functional initiatives Marketing Function: 15+ projects delivered.
• Manage external providers, including vendor selection, program design and quality assessment, with budget
responsibility up to GBP 100K.

HR Business Partner
September, 2025 – April, 2026
• Partnered with Marketing leadership on organizational design, workforce planning, talent decisions and
organizational effectiveness.
• Built and analyzed workforce insights covering demographics, grade structure, time in role, retention, turnover
and talent pipeline to support leadership decision-making.
• Led performance and talent management processes across Marketing, including performance calibration and
talent discussions: 400 employees avg.
• Translated employee engagement insights into structured action plans addressing workload, leadership
communication, recognition and ways of working.
• Managed Marketing recruitment and early-career talent programs, including Global Graduate and internship
populations, and supported cross-market rotations and mobility: Recruitment SLA reduced by 25%.

HEALTHRIGHT INTERNATIONAL, Ukraine
Head of HR & Operations
January 2025 – September 2025
• Advised senior leadership on organizational structure, workforce planning and organizational effectiveness.
• Led development and implementation of HR and operational processes, policies and analytics.

• Led organizational structure development and HR technology implementation to improve process efficiency.
• Managed compliance, organizational risks and audits in line with Ukrainian legislation, NGO requirements and
donor standards.

SENSE BANK, Ukraine
HR Business Partner
January 2024 - November 2024
• Supported Corporate, SMB, Finance and Treasury functions covering 500+ employees during organizational
and business transformation: incentive scheme designed & implemented, saved approx. 17% annual budget.
• Partnered with senior leadership on organizational effectiveness, workforce strategy and resource allocation.
• Contributed to redesign of the organizational structure and transition from a traditional linear structure to a
3D organizational model: 500+ employees.
• Managed workforce budget planning, forecasting, effectiveness analysis and optimization.

RAIFFEISEN BANK, Ukraine
HR Business Partner
January 2022 – January 2024
• Strategic partner for functions covering approximately 2,500 employees across IT, Retail, Marketing, Cards,
Loans and Customer Experience.
• Supported implementation of a new organizational structure aligned with an updated business operating
model: 22% cost optimization achieved.
• Led a core HR technology implementation project, coordinating internal developers and external vendors,
MVP testing and delivery timelines: covered approx. 700 employees.
• Led a complex transformation project transferring IT employees to an outsourcing company, coordinating
operational, legal, compliance, compensation and administrative workstreams: 100+ employees transition
performed.
• Participated in implementation of a new service model, including workforce cost planning, motivation design
and alignment with Austrian Head Office.
• Led an organization-wide eNPS initiative and managed annual workforce budget planning, control and
optimization.

PFIZER, Ukraine
Head of Digital
January 2020 – January 2022
• Led digital transformation initiatives in a highly regulated multinational environment, partnering with
Marketing, Medical and Legal teams.
• Developed internal processes and policies subsequently implemented within the broader European cluster.
• Developed a personal data management system through digital tools in alignment with legal and compliance
requirements.
• Built digital capability programs and KPIs for the Sales organization and consolidated performance insights for
global stakeholders.

Marketing Administrative Manager
July 2018 – January 2020
• Supported Marketing operations across Ukraine and selected international markets, including Kazakhstan
and Lithuania.
• Coordinated vendors, national events, logistics and cross-functional Marketing activities.
• Managed tender-related processes involving national and regional institutions, the Ministry of Health and
national distributors.

EARLIER EXPERIENCE
METRO Cash & Carry
2016 - 2018
Shared Executive Assistant, Kyiv
Head of Administrative & Technical Department, Kharkiv
• Supported Board-level operations, business reporting and coordination of management priorities.
• Managed departmental budget planning and optimization and led a team of 5 employees.
• Led operational projects and coordinated communication with external and governmental stakeholders.
__________

EDUCATION & PROFESSIONAL DEVELOPMENT
V.N. Karazin Kharkiv National University | Master's Degree in Philology - English Language & Literature, German
Language | 2010-2015

Courses: IMD: Business Creativity | MIM: Women Leadership| HRM | Hillel Project Management | Advantexe
Business Simulation | EBA Communication Strategies & Marketing Models | Business Analysis
LANGUAGES
Ukrainian - Fluent | English - Advanced | German - Pre-Intermediate