Eugene

Eugene Kovpak
Senior UX/UI Designer

[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
Zhytomyr, Ukraine
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)
Portfolio: https://www.eugenekovpak.com/

About Experience
A UX/UI Designer who positions UX Senior UX/UI Designer at Aden
research as their primary expertise in Ireland · June 2026 - ongoing
SaaS, B2B, and B2C. Discovers users'
behavior patterns and decision-making Leading UX/UI design for a digital product, “Aden,” from

through an empathetic approach to 0-to-1 across product, research, development,
inform product-benefiting design marketing, and branding.
decisions. To achieve better results, uses Using a created scalable design system in Figma.

his team-leader skills to create a with foundations, atoms, and molecules, I designed
coherent, focused team workflow. the core healthcare platform, including onboarding,
Incorporates AI to enhance research complex health questionnaires, dashboards,
processes while automating routine biomarker data, personalized protocols, and more.
tasks. With Figma, Claude, Webflow, and
Framer, designs and refines user flows Worked closely with the branding specialist to translate
and interfaces, providing significant the new brand identity into the product.

advantages for the product. making key decisions around typography, color
palette, logo, visual language, and overall UI direction.
Languages Designed and developed Aden’s marketing website in
Framer.

English — Fluent / C1
built responsive experiences across mobile, tablet,
German — Upper-Intermediate / B2
desktop, and wide-screen breakpoints. Implemented
Ukrainian — Native
animations, CMS-driven content, and interactive
elements.
Russian — Native
Team: iterative improvements while collaborating with the
development team, marketing specialist, project
Education management, and leadership.
UX Design Course
AI: Used Gemini and ChatGPT to accelerate visual
Projector Institute
exploration and create supporting assets, such as
2025 complex product mockups and videos.
Master of Communication and Journalism

Kharkiv Karazin National University
UX/UI Designer at Silpo
2020 - 2022 · Diploma with Merit
Kyiv, Ukraine · September 2025 - December 2025
Bachelor of Architecture
Before Silpo's PLUCHS subscription was losing retention
Kharkiv University of Civil Engineering and because paying users couldn't see, understand, or
Architecture · 2016 - 2020
remember the value they were already getting.
Urban Planning
Approach Led user research across a 4-month
engagement inside a 6-person product team, running
interviews, usability testing, and A/B and 8-second tests,
shaping decisions on subscription visibility, savings
surfacing, and long-term plan framing.
After Subscription value comprehension rose from 3/10
to 9/10, long-term plan value recognition from 0/7 to 3/7,
with research directly informing the team's design
direction on retention.

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Eugene Kovpak
Senior UX/UI Designer

[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
Zhytomyr, Ukraine
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)
Portfolio: https://www.eugenekovpak.com/

Experience
UX Team Lead at ChoiceQR
Kyiv, Ukraine · April 2025 - June 2025
Before ChoiceQR's activation funnel was converting at
3%, with validated frictions blocking users from first
value.
Approach Led design direction for a team of 4 across a
3-month Double Diamond sprint, shaping decisions on
call-to-action hierarchy, two-phase registration, a
dedicated multi-step flow, and onboarding.
After Usability testing showed activation rising from
3/8 to 7/8 and menu creation time dropping from 2:00
to 1:15, with the supervisor re-hiring the entire team as
leads on the next project.

UX/UI Designer at SMISS Ltd.
Kharkiv, Ukraine · December 2021 - January 2025
Designed 15+ end-to-end products for international
clients on the Builder.ai platform, across both
mobile and desktop. Built complete user flows from
registration through purchase to ongoing use,
working directly with PMs and clients at every
stage. Projects included multiple 0-to-1 launches in
InsurTech, AI Products, and E-Commerce, working
both as a solo designer and as part of a team.
S elected Projects in Portfolio:
ADC Advantage (task time cut 4x)

Auro (value recognition 1/5 → 4/5)

KetoWise

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