Олександр

Senior PPC Specialist · Performance Marketing Google Ads Meta Ads E-commerce Lead Gen

Alexander Sokol
10+ years in PPC · 250+ projects scaled
✉ Email LinkedIn
Google Ads & Meta Ads · E-commerce · Lead Generation

Results About Experience Audits Reviews Certifications Contacts

Selected Results E-commerce & lead gen accounts

GOOGLE ADS · US E- META ADS · E-COMMERCE GOOGLE ADS · B2B GOOGLE ADS · LEAD
COMMERCE TRAINING GENERATION

744% 1,299% 2,128% −31.31%
ROAS ROAS ROAS · from 173% CPL · to $17.77
Tracking + Merchant Center + Account launch from scratch · Search + PMax + Demand Tracking + geo +
PMax furniture Gen rebuild Search/PMax cleanup

View case → View case → View case → View case →

Intro Professional Experience
Building and scaling Google Ads & Freelance PPC Specialist · Independent
AS
Meta campaigns that improve Sep 2024 – Present
CPA, ROAS and lead quality. #GoogleAds #MetaAds #Ecommerce #LeadGeneration
Build and manage Google Ads and Meta campaigns for e-commerce and lead
✦ Freelance PPC Specialist · generation.
Independent
Audit tracking, account structure, budgets, keywords and targeting.
★ Upwork Top Rated Plus · 5.0 Test ads and landing pages, then scale what improves CPA, ROAS and lead
rating quality.
◆ Former Team Lead at
Penguin Team Digital
PPC Specialist → Team Lead · Penguin Team Digital Marketing Agency
Marketing Agency PT
Apr 2016 – Sep 2024
▲ Studied Computer Science at
#GoogleAds #MetaAds #TikTokAds #PinterestAds #PPCStrategy #TeamLeadership
Ukrainian State University of
Science and Technology Joined Penguin Team as a Junior PPC Specialist and progressed to Team Lead,
managing PPC strategies across Google Ads, Meta Ads and other paid media
A English · Fluent
channels for multiple client accounts.
Ukrainian, Russian · Bilingual
Managed and optimized Google Ads, Meta Ads, TikTok Ads and Pinterest Ads
☎ [відкрити контакти](див. вище в блоці «контактна інформація»)
campaigns, including account structure, targeting, creative testing, budgets,
@ [відкрити контакти](див. вище в блоці «контактна інформація») automation and performance optimization.
Mentored and trained junior PPC specialists, reviewed campaign performance,
shared best practices and helped improve internal processes and campaign
quality.
Core Skills Worked directly with clients, developed scaling strategies for growing accounts,
analyzed performance data and created optimization plans focused on CPA,
Google Ads Meta Ads
ROAS and business growth.
Shopping & PMax
Marketing Manager · FoodEx (Concurrent)
Merchant Center FE
Jan 2016 – Apr 2021

GA4 / GTM #PPC #SEO #MediaPlanning #Reporting
Managed PPC reporting, budgets and media planning.
Conversion Tracking CRO
Coordinated campaigns with internal teams and external partners.

Alexander Sokol · Google Ads & Meta Ads 1/2

Alexander Sokol
Senior PPC Specialist Results About Experience Audits Reviews Certifications Contacts

Selected Account Audits

DOCS.GOOGLE.COM DOCS.GOOGLE.COM DOCS.GOOGLE.COM
$37.9k/mo Meta Audit $10.3k/mo Google Ads Audit High-Ticket Ecommerce Audit
Pixel coverage · creative placements · Attorney lead gen · call tracking · Tracking · PMax structure · Merchant
catalog messaging campaign overlap Center data

Open audit → Open audit → Open audit →

Tools & Platforms Core Capabilities
Google Ads — Search, Shopping, PMax, Display, Video Media planning & PPC strategy
Commerce — Merchant Center, product feeds Landing page & CRO testing
Tracking — GA4, GTM, Pixel / CAPI, Offline Automation for repetitive PPC work
Conversions Reporting — Looker Studio
Meta Ads — Prospecting, Retargeting, Catalog
Hands-on PPC
Additional Platforms Account audits & restructuring
Microsoft Ads · TikTok Ads · Pinterest Ads Campaign structure & budget allocation
AI & Automation Creative, copy & landing page testing
ChatGPT · Claude CPA, ROAS and lead-quality analysis

Upwork Client Feedback Top Rated Plus · ★★★★★ 5.0

★ PPC + Meta Ads client ★ Google + Facebook Ads ★ Google Ads client
“Alex did a great job!” client “Alex is fantastic to work
“Alex was a game- with!”
★★★★★ 5.0 · 587 hours completed ·
$15,257 billed
changer!”
★★★★★ 5.0 · 32 hours completed
★★★★★ 5.0 · 119 hours completed

Certifications Education & Training
Ukrainian State University of Science and Technology
Search Certification Verify →
Master of Computer Science (MSCS)
Computer Engineering · 2014–2019
AI-Powered Shopping Ads Certification Verify →
IMT Academy — PPC Specialist
Display Certification Verify → 2012–2016

Google Data Studio Course
Video Certification Verify →
Detailed e-commerce analytics & dashboarding · 2021

Video Certification (RU) Verify →

Portfolio & Contact

E-commerce Cases Lead Gen Cases LinkedIn Instagram Facebook Upwork

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Alexander Sokol · [відкрити контакти](див. вище в блоці «контактна інформація») 2/2