Катерина

KATERYNA SALNYKOVA
SMM & Graphic Designer | Social Media Visuals, Ad Creatives, AI-assisted
Content
Varna, Bulgaria (remote) | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | Telegram: @westtery
PORTFOLIO
Portfolio: https://www.behance.net/salnikovak9ffc/projects

PROFESSIONAL SUMMARY
SMM and Graphic Designer with 6+ years of commercial experience creating visual content for social media and
marketing: posts, stories, carousels, video covers, banners, ad creatives and presentations. Works with several brand
styles in parallel, builds templates for recurring formats and keeps a unified visual style within brand guidelines.
Combines Photoshop, Illustrator, Figma and After Effects (animated creatives, motion basics) with AI-assisted
production, and reviews AI output critically for quality. Collaborates closely with SMM managers, marketers and
copywriters, follows social media trends and meets tight deadlines. Ukrainian — native; English — Intermediate (B1),
actively improving.

CORE SKILLS
Social media design: Posts, stories, carousels, video covers, templates for recurring formats, visuals for Instagram,
Facebook and Telegram
Marketing creatives: Ad creatives and banners, key visuals, presentations, promo and print materials, adaptation to
formats and sizes
Brand consistency: Brand guidelines and brand books, unified visual style, working with several brand stylistics,
branding & rebranding
Motion & AI: Animated creatives in After Effects, motion basics, AI-generated concepts and visuals with critical quality
review

TOOLS
Daily tools: Figma, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Google Web Designer, AI design tools
(AI-assisted visual production), HTML / CSS (basic)
Familiarity / currently learning: Adobe Premiere Pro, CapCut, Midjourney, Adobe Firefly, Runway, ChatGPT, Google
Slides

PROFESSIONAL EXPERIENCE
Web Designer / Graphic Designer | OXO | 2021 – 2025
Created social media visuals (posts, stories, carousels, video covers) and campaign banners with SMM and
marketing teams, adapting key visuals to different formats, sizes and platforms.
Produced digital ad creatives and promo materials for paid and organic campaigns, including several visual
variations of one idea for different audiences and formats.
Used AI-assisted workflows daily to generate concepts, visuals and variations, speeding up production without
losing quality.
Developed branding and rebranding concepts for digital products and businesses, keeping one consistent visual
language across web, social media and marketing materials.
Collaborated with developers and marketing teams to maintain visual consistency and scalable design solutions
across platforms.
Managed multiple design projects simultaneously while meeting tight deadlines.
Key results: improved visual consistency across brand materials; delivered high-volume creative assets for social
media and web campaigns; created scalable design solutions for ongoing marketing needs.

Web Designer | ATOMWEB | 2019
Created static and animated banners and ad creatives (After Effects, Google Web Designer), icons, illustrations
and web graphics.
Used Adobe Creative Suite, Figma, Google Web Designer, and After Effects for digital production.
Designed website layouts and responsive landing pages.
Worked with HTML/CSS fundamentals for web layout implementation.
Artist-Designer / Graphic Designer | BURN | 2018 – 2019
Created brand books, visual guidelines, packaging, advertising materials, illustrations, and print assets.
Developed branding and rebranding concepts.
Produced full-cycle graphic design materials for marketing campaigns.
Prepared files for print production and prepress.
Graphic Designer / UX/UI | LYNX MEDIA | 2018
Designed landing pages, mobile app store graphics, banners, and POS materials.
Developed infographics and marketing visuals; supported and expanded the company design system.
Collaborated with cross-functional teams on advertising campaigns.
Contributed to the development of applications for advertising projects.

EDUCATION
Kremenchuk Flight College of the National Aviation University — Management & Transport Management
Art School — Fine Arts / Academic Drawing

LANGUAGES
Ukrainian — Native | Russian — Native | English — Intermediate (B1), actively improving