Alina

ALINA YASSIN
MARKETING & PROJECT MANAGER
Product Launch | Go-to-Market | Growth Strategy | International Marketing

PROFESSIONAL SUMMARY
International Marketing & Project Manager with 4+ years of experience across digital product launches, go-to-market execution and
growth. Experience spans iGaming, telecom, FinTech/PropTech, medical aesthetics, luxury, technology, real estate and wellness.
Combines affiliate acquisition, Twitch streamer partnerships and affiliate network management with customer research, paid and
organic acquisition, conversion funnels and performance-driven marketing.
Track record includes launching a Telegram-based eSIM product and attracting 5K+ users in six months, growing a surgeon’s
audience from 65 to approximately 40K organically, supporting a 175% increase in procedure pricing, and helping close two
tokenized real-estate investment pools.

5K+ 65 → ~40K +175% 2 POOLS
eSIM users in 6 months organic audience growth surgery price increase investor pools closed

PROFESSIONAL EXPERIENCE

Co-Founder & Marketing Lead
InTouch eSIM - Global connectivity platform with integrated VPN | 2025-2026
Coordinated product delivery and international go-to-market for a Telegram-based eSIM service.
• Built the operating team and coordinated delivery across the IT team, external contractors and investors, covering development
milestones, user testing, issue tracking and final release readiness.
• Collected user feedback after launch, identified demand for a US phone-number feature, translated the requirement into a clear
product task and coordinated implementation with the technical team.
• Designed and tested three acquisition channels: TikTok Ads, B2B2C referral partnerships and paid placements in relevant Telegram
communities.
• Developed partnerships with travel agencies, concierge services, affiliate teams and expat-led small businesses; the referral
programme became the primary revenue and expansion channel.
• Supported payment-funnel optimization by expanding from cryptocurrency-only payments to Stripe and additional methods,
reducing purchase friction and contributing to higher transaction volume.
• Attracted more than 5,000 users within the first six months of launch.

Affiliate Marketing Manager - iGaming
Ukraine | 2025 (6 months)
• Sourced, recruited and managed Twitch streamers and affiliates to support iGaming partner acquisition and performance-driven
customer acquisition.
• Planned and coordinated live Twitch streaming campaigns, aligning partners on campaign requirements and execution.
• Managed ongoing affiliate relationships and communications, maintaining an active streamer and affiliate network.
• Expanded the affiliate and streamer network through targeted outreach and partnership development.
• Coordinated campaign execution and monitored partner activity and performance to inform acquisition efforts.

Independent Marketing & Project Manager
International client portfolio | 2022-Present
Lead strategy and execution for founders and businesses across medical aesthetics, healthcare, luxury, technology, investment, real estate
and wellness.
• Translate business objectives into project plans, positioning, channel strategy, content systems, partnership initiatives and
measurable customer journeys.
• Coordinate founders, subject-matter experts, designers, editors, videographers, advertising specialists and external partners from
brief through delivery and performance review.
• Use audience research, campaign data and customer feedback to test propositions, refine messaging and prioritize the strongest
acquisition channels.

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PROFESSIONAL EXPERIENCE - CONTINUED
Marketing & Growth Lead - Plastic Surgery and Aesthetic Clinics
Turkey and Saudi Arabia | 2023-2025
• Built the organic growth strategy for a plastic surgeon in Antalya, taking the account from 65 to approximately 40K followers in one
year and generating millions of organic views with minimal promotion costs.
• Converted audience insight into repeatable expert-led formats, hooks and patient education; TikTok became the primary demand
channel, supported by Instagram and a DM-to-WhatsApp booking process.
• Increased demand and strengthened the surgeon’s personal brand, supporting a procedure-price increase from €2,000 to €5,500
(+175%) while maintaining strong patient interest.
• For a surgeon in Riyadh, coordinated TikTok and Snapchat positioning and recruited patient ambassadors whose first-person
experiences created trust and generated clinic enquiries.
• Managed two distinct funnels: doctor content → profile/DM → clinic contact → consultation → procedure; ambassador story →
trust/DM → clinic handoff → consultation → procedure.

SELECTED VENTURES AND PROJECTS
Founder & Marketing Lead
AY Beauty Lab - International beauty and aesthetics platform | Founder-led venture
• Built the brand, market positioning, digital customer journey and clinic-affiliate model connecting prospective patients with selected
plastic surgeons and aesthetic professionals.
• Coordinated communication across patients, clinics, surgeons and assistants, supporting hundreds of people through discovery,
enquiry and provider handoff.
• Applied first-hand category understanding to patient education, trust-building content and international clinic acquisition.

Marketing & Project Manager
Token Invest - Tokenized fractional real-estate ownership platform | Selected project
• Worked with the IT team on user journey, platform structure, button placement, copywriting and final quality review across the web
product and subsequent App Store release.
• Developed market education and trust-building communications for a new investment model facing significant consumer skepticism.
• Coordinated go-to-market activity across the founder’s personal brand, educational content, Telegram channels, events in Phuket
and Bali, Google Ads and third-party placements.
• Structured the investor funnel from education and platform discovery through property materials, direct investor contact and pool
participation.
• Contributed to the successful closure of two investor pools for tokenized real-estate opportunities.

Selected International Marketing Projects
NovoServe | Bilshi Jewelry | LNR Dental Clinic | Object One | Hot Yoga West | International
• NovoServe: B2B positioning, communications, campaign development and event marketing for an international infrastructure
technology company.
• Bilshi Jewelry: brand positioning, customer acquisition, influencer strategy, channel analysis, KPI framework and international
growth planning.
• LNR Dental Clinic: social and advertising strategy for cosmetic dentistry, including expert positioning, patient education and
acquisition-focused content.
• Object One - Dubai Real Estate: positioning, PR and communications, launch concepts and international lead-generation strategy
for premium property audiences.
• Hot Yoga West: marketing, community communications, events and campaigns for an established wellness business in
Gothenburg.

EARLIER CAREER
ShowTime - Marketing Manager • Brainnest - Junior Marketing Specialist • New Venue Events • Renimar
Foundation across marketing campaigns, social-channel management, market research, event communications and team collaboration. Led weekly
team performance at Brainnest and contributed to a winning B2B campaign project during the MSc programme.

CORE COMPETENCIES
Affiliate Marketing • Affiliate Network Management • Twitch/Streamer Partnerships • Partner Acquisition • Project Coordination •
Cross-Functional Delivery • Stakeholder Management • Product Launch • Go-to-Market Strategy • Customer Research • Product
Positioning • Funnel Design • Partnership Development • Referral Programmes • Performance Marketing • Organic Growth • Content
Strategy • Influencer and Ambassador Programmes • KPI Analysis • International Marketing

TOOLS
Meta Business Suite • TikTok and Instagram native analytics • Snapchat • Google Sheets • Notion • ClickUp • Trello • Miro • Canva •
CapCut • Captions • ChatGPT • Claude • Gemini • Midjourney

EDUCATION AND LANGUAGES
MSc, Business Administration - International Marketing | Jönköping International Business School | 2021-2022
BSc, Business Administration - International Management | Jönköping International Business School | 2018-2021
Ukrainian - Native • Russian - Native • English - Professional • Swedish - Basic

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