Софія

SOPHIA
YURCHENKO
PERFORMANCE MARKETING SPECIALIST

ABOUT ME WORK EXPERIENCE
Performance & UA marketer with 3 User acquisition manager
years in paid social across edtech and appflame | Taimi (LGBTQ+ dating app) | April 2026 – October 2026
mobile apps. At appflame (Taimi), a
global subscription dating app, I launch - Managed $300k+ monthly budgets across TikTok IOS and Android (W2A & SKAN) on US
and scale TikTok campaigns (W2A, market
SKAN), primarily on Tier-1 markets, - Scaled registration volume +17% against baseline and successfully expanded
owning the full cycle from audience acquisition into the highly competitive US market without sacrificing profitability.
- Ran regular syncs with the creative team, pairing performance data and competitor
targeting and campaign structure to
research (Meta Ad Library, spy tools) with their creative ideas to plan tests and new iterations
testing and scaling winning creatives. I
- Co-ran full-funnel conversion tests from ad creative to store pages: helped create, launch,
work closely with creative, product and
optimize and analyzed App Store CPP and Google Play CSL to lift click-to-install conversion
analytics teams on shared test planning
- Tested TikTok closed beta ad features with its account team: ran early tests, analyzed results
and performance reviews, turning data
and shared feedback to improve performance
into the next creative iterations.
- Early adopter of TikTok campaign automation built with the MarTech team: tested and
Previously at LABA Global, an
refined auto-rules for budget scaling and kill criteria on live campaigns, helping shape the
international edtech company (LABA,
setup
Skvot, Robot Dreams), I managed Meta
campaigns for 25+ courses across
European markets. Performance marketing specialist
LABA Group | edtech: LABA, Skvot, Robot Dreams | February 2024 – January 2026
HARD AND SOFT SKILLS
- Launched and optimized Meta and Snapchat campaigns for 25+ courses across European
- TikTok Ads markets, consistently hitting target CPA
- Meta Ads - Delivered up to +200% ROI through audience segmentation, continuous testing and budget
- Snapchat Ads (basic understanding)
optimization
- User acquisition metrics (CTR, CPA, ROAS, etc.)
- Ran A/B tests on ad creatives and landing pages to cut acquisition costs and lift registration rates
- Tableau/Adjust/Amplitude/SensorTower
- A/B testing
- Funnel analysis
- Product analysis
- Microsoft Office (Excel, PowerPoint, Word)
EDUCATION
- Analytical thinking
Kyiv National Economic University named after Vadym Hetman
- Responsibility
- Attention to details Bachelor’s Degree | Marketing | 2020 – 2024
- Creativity - Member of AIESEC organization
- Fast learner & adaptability
- Erasmus+ program participant
- Strong communication & interpersonal skills

Master’s Degree | Marketing | 2024 – 2025
- English — С1
- Ukrainian — Native
University of Gdańsk, Poland

CONTACT INFORMATION: Erasmus+ Program Student | Management | 2022 – 2023

[відкрити контакти](див. вище в блоці «контактна інформація») - As a highly motivated and ambitious student, I participated in the prestigious Erasmus+ exchange
[відкрити контакти](див. вище в блоці «контактна інформація») program.
Kyiv, Ukraine - This experience allowed me to gain valuable skills in management and marketing, develop a
Portfolio perspective on project and business management, broaden my horizons, and immerse myself in a
LinkedIn new culture.