Особисті дані приховані

Halyna Feshchenko
Creative Producer | Creative Marketing Manager
[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація») Ternopil, Ukraine Portfolio
Halyna Feshchenko

Summary
Creative Marketing Manager with experience developing performance-driven ad creatives for Meta Ads in the
mental health niche. Achieved a creative success rate of up to 13.51%. Skilled at turning organic content research,
audience insights, and campaign data into testable hypotheses. Combines strategy and production, covering
everything from audience research and concept development to creative briefing, production, and performance
analysis. Gained initial professional experience in a fast-paced environment, developing strong adaptability and the
ability to learn quickly. Highly motivated to broaden professional expertise, take on greater responsibilities, and
pursue future leadership opportunities.

Skills
Creative strategy Creative research
Creative hypothesis development Creative testing & iteration
Performance creative analysis Audience research & segmentation
User persona development Market&competitor research
Copywriting & scriptwriting Aligning marketing strategies with business goals
AI-assisted ideation&workflow automation Reporting and presenting data to stakeholders
Analytical skills Research skills

Tools
Airtable Meta Ads, Meta Ads Library
Meta Business Manager BigSpy
Microsoft Excel / Google Sheets Amplitude, Tableau
Social Media Platforms (Facebook, Instagram, ChatGPT, Claude, Gemini
LinkedIn, TikTok, Twitter) Higgsfield, Runway, Kling, Seedance
Figma, Miro

Professional Experience
Creative Producer, Applyft 02/2026 – 10/2026
Delivered my first winning creative within the first week in the role. Reached the
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creative production volume of established team members within the first three weeks
Achieved a creative success rate of up to 13.51%
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Co-developed and implemented a new workflow for collaborating with freelance
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designers, saving each CMM an average of 10 hours per week and improving overall
creative production efficiency.
Collaborated cross-functionally with designers to bring creative concepts to
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production, User Acquisition Managers to gather performance insights and identify
optimization opportunities, and the Product Marketing Manager to refine creative
approaches and improve overall campaign performance
Researched advertising trends, competitor creatives, and audience behavior to identify
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new angles, hooks, and creative opportunities
Developed user personas based on audience insights and leveraged them to formulate
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and test creative hypotheses
Organized and facilitated brainstorming sessions to generate and refine creative ideas.
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Analyzed creative performance and testing results to identify patterns, generate new
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hypotheses, and guide further iterations
Initiated the development of AI-powered automations to optimize creative workflows,
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reduce repetitive manual tasks, and improve process efficiency

Assistant professor, I. Horbachevsky Ternopil National Medical University 10/2020 – 11/2025
Pharmacology with clinical pharmacology department Hold a PhD in Pharmaceutical Ternopil, Ukraine
Sciences. Conducted scientific research and data analysis in pharmacology and
evidence-based medicine, developing strong analytical and research skills.
Entrepreneur, Instagram store of Ukrainian brands women’s clothing 06/2018 – 08/2021
Built and grew an Instagram store from scratch to 11,000 followers through Meta Ads,
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influencer marketing, and organic content
Launched an e-commerce website and brought the business to break-even within 4
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months
Increased ROI from –55.23% to +134% within 5 months and +445% within 8 months
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Conducted market and competitor research to inform brand positioning and
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marketing strategy
Developed and executed content, social media, influencer, and paid acquisition
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strategies
Launched and managed Meta advertising campaigns
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Built and launched the brand’s website using Tilda
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Education
PhD in Pharmaceutical Sciences, Specialization “Pharmacology”, 12/2015 – 10/2020
I. Horbachevsky Ternopil National Medical University Ternopil, Ukraine
Master of Pharmacy, Specialization “General Pharmacy”, 08/2014 – 06/2015
I. Horbachevsky Ternopil National Medical University Ternopil, Ukraine
Complete Higher Education in “Pharmacy”, 09/2009 – 06/2014
I. Horbachevsky Ternopil National Medical University

Additional Education
Digital Marketing course, Mate academy 10/2025 – 12/2025
Creative marketing sprint, 6037

Languages
English Italian Ukrainian
C1 B1 Native

Achievements
Participation in Erasmus Mundus Medea PhD program 12/2015 – 05/2016
Perugia, Italy