Vitaliy

VITALII DMYTRIIEV
Category & Business Development Leader
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Kyiv, Ukraine

EXPERIENCE

SUMMARY
Team Lead

11/2024 – 09/2026 Commercial and category leader with 15+ years of
ROZETKA — MDA & Climate experience across e-commerce, consumer electronics and
retail. Strong track record in P&L ownership, category
Responsible for full P&L management (€60M + annual turnover) and category leadership of Major Domestic strategy, supplier negotiations, market growth and team
Appliances (MDA) and climate categories across the Online business at Rozetka, Ukraine's largest e-commerce leadership. Combines strategic thinking with hands-on
platform. execution and data-driven decision making.
Leading a team of 8 professionals — 5 category managers, 2 assistants, and 1 buyer — covering sales strategy,
supplier negotiations, and category operations across 13 core categories.
CONTACT INFO
Key focus areas:
• Developed and executed sales strategies to drive category revenue and profitability
• Managed category P&L and EBITDA, ensuring achievement of financial targets [відкрити контакти](див. вище в блоці «контактна інформація»)
• Owned and improved category CVP (Customer Value Proposition) [відкрити контакти](див. вище в блоці «контактна інформація»)
• Led supplier negotiations, improving commercial terms and margin structure Kyiv, Ukraine
• Optimized category management processes and cross-functional collaboration with warehouse, logistics, and
marketing KEY ACHIEVEMENTS
• Built and developed the team, creating conditions for individual growth and performance
• Initiating and participating in projects to improve company processes
ROZETKA
Achievements: highest market share in the MDA over the past 5 years in 2025;
• Delivered the highest market share in the MDA over the past 5 years — 10.5% in 2025 (GfK annual data) EBITDA +0.5 p.p.; stock days 35 → 14.
• Achieved the strongest year-over-year market share growth within the company, 2024–2025 ROZETKA MWO
All-time-high 14% market share in 2023; category margin +3 p.p.;
• Improved overall category EBITDA by +0.5 p.p.
exclusive models 10% → 35%.
• Reduced stock turnover period from 35 to 14 days,
HUAWEI
• Launched drop-shipping sales model, expanding assortment without inventory investment Wi-Fi Router business sales +30%; recovered the business and
• Drove growth of 3P (third-party marketplace) sales share from 5% to 12% launched AX routers in Ukraine.
• Introduced a dedicated buyer role within the team, improving stock quality, availability, and turnover TP-LINK
• Promoted 2 category managers to Senior Category Manager positions Neffos market share 0.2% → 2.4%; secured #2 positions in key
partner portfolios.

Category Product Manager
LANGUAGES
05/2021 – 11/2024
ROZETKA — Refrigerators, Freezers, MWO, Professional Freezers
Run Cooling, MWO, Freezers caterories (largest business in MDA), Develop and execute long-term commercial Ukrainian — Native
English — Upper Intermediate
and category development strategies. Analyze market, consumer, competitor and sales data to identify growth
opportunities. Forecast product demand, sales trends and category performance. Manage product assortment,
On-line product matrixes, collections and on-site search to maximize conversion and revenue. EDUCATION
Key focus areas:
• Develop and execute long-term commercial and category development strategies.
Kyiv National University of Trade and Economics
• Analyze market, consumer, competitor and sales data to identify growth opportunities.
Master’s — Management of Organizations, 2005–2010.
• Forecast product demand, sales trends and category performance.
• Manage product assortment, On-line product matrixes, collections and on-site search to maximize conversion
and revenue.
• Lead product launches, content updates and end-to-end product setup and validation.
• Build and maintain long-term relationships with strategic vendors and negotiate commercial conditions.
• Manage purchasing, product availability, inventory needs and order planning.
• Develop and improve business reporting, analytics and data-driven decision-making processes.
• Analyze traffic / conversion by channels (PPC, SEO, direct, etc) to identify opportunities
• Lead cross-functional collaboration with Marketing, Creative, E-commerce and Customer Service teams.
• Manage budgets and drive continuous improvements in business processes and team performance

Achievements:
• Achieved an all-time high 14% market share in Microwave Ovens (GfK Annual 2023).
• Improved total categories margin by +3 p.p. (2024 vs. 2021).
• Increased the share of exclusive models from 10% to 35% of total assortment.

VITALII DMYTRIIEV
CORE SKILLS
Selected Earlier Experience
EXPERIENCE P&L & EBITDA
Category Strategy
Key Account Management
Key Account Manager Negotiations
Sales Planning
09/2019 – 05/2021 Forecasting
Pricing & Assortment
HUAWEI UKRAINE — Smartphones Supply Chain
Managed strategic national retail and telecom partners including Eldorado, Allo, Tehniks, Vodafone, Rozetka, Team Leadership
Brain, Kyivstar and lifecell. Led account planning, forecasting, negotiations, marketing execution and partner Analytics
performance.
Achievements:
• Reached 43% in-house share in Eldorado — 3× market share.
PROFESSIONAL PROFILE
• Launched national Vodafone promotion and successfully launched 10 models.
Strategic approach
Strong negotiation skills
Business Development Manager Relationship management
Customer orientation
12/2019 – 08/2020 Analytical mindset
HUAWEI UKRAINE — Wi-Fi Routers / MBB Ownership & decision making
Creativity & adaptability
Led full product lifecycle for consumer Wi-Fi and MBB devices across B2C and B2B segments, expanding Team leadership
distribution across national, regional and wholesale channels. Managed roadmap, pricing, supply chain,
inventory, budgeting and launches.
Achievements: ADDITIONAL EDUCATION
• Increased sales by 30% in value and units.
• Launched AX Wi-Fi routers in Ukraine and recovered the Huawei Wi-Fi router business.
Rozetka Mini MBA — 2025
Strategic Negotiations — 2024
Business Development Manager Long-term Partner Relationship Development — 2019
Public Speaking — 2016
ISTQB Foundation Level — 2016
12/2017 – 09/2019 Samsung Essential of Sales / Marketing — 2014
TP-LINK UKRAINE LLC — Smartphones Effective work with Retail chains — 2009

Developed the Neffos smartphone business through partner acquisition, market-share growth, forecasting, PSI,
supply management, channel promotions and partner training. TOOLS & OTHER
Achievements:
• Increased Neffos market share from 0.2% to 2.4% (GfK).
• Launched 5 models and secured #2 positions in key partner portfolios. MS Office, Outlook, SAP, Oracle, 1C Enterprise, ERP &
• Started cooperation with Foxtrot and several regional chains. CRM systems.
Driving licence — Category B.

Key Account Manager
INTERESTS
05/2016 – 12/2017
Pyramida Technik GmbH – B-in
Jiu Jitsu, meditation, hiking, psychology, travel, hi-tech, AI.
Managed Foxtrot, Eldorado and Yug-Contract; drove sales growth, profitability, pricing, annual negotiations,
assortment and internet-channel pricing.
Achievements:
• Increased sales by 40% in value and 30% in units in 2016.
• Secured #1 position in Hoods and #3 in Built-in in partner portfolios.

Key Account Manager

01/2013 – 10/2015
Samsung Electronics Ukraine - HA
Managed Foxtrot and Eldorado with responsibility for forecasting, sales and stock analysis, commercial strategy,
promotions and annual negotiations.
Achievements:
• Secured #1 in-house share in WM, REF and MWO across key partner portfolios.
• Reached TOP 20 worldwide in forecast accuracy competition and stabilized Foxtrot business.

Key Account Manager

09/2010 – 11/2012
OLIMP spirit company
Managed national chains, negotiations, contracts, private labels, marketing activities and overdue control; led and
developed 2 Sales Representatives.
Achievements:
• Recognized as Best Key Account Manager in 2011; partner turnover grew up to +200%.
• Increased shelf share from 5% to 15% in national chains.

Sales Representative — OLIMP spirit company | 05/2010 – 09/2010
Doubled turnover in 4 months; numeric distribution +50%; client base 32 → 86.