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YouTube strategist

Розглядає посади:
YouTube strategist, YouTube producer, YouTube-аналітик, YouTube-продюсер, YouTube-консультант з просування 
Вік:
38 років
Місто проживання:
Київ
Готовий працювати:
Дистанційно

Контактна інформація

Шукач вказав: ТелефонЕл. поштуМесенджер

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Hayk Khachatryan

Certified YouTube Growth
Objective:
Strategy and Channel
Management Specialist
Date of Birth: December 14, 1988
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Phone:
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Tel

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Over 12 years of experience in YouTube optimization and channel
promotion.
6 years of experience in video shooting and post-production (filming,
editing, color grading, audio).
.

PhD in Big Data Analytics and large-scale data processing, with a strong
academic background in statistical analysis and mathematical modeling of
complex systems, enabling a creative yet data-driven approach to trend
analysis.

Education:

Taras Shevchenko National University of Kyiv, Faculty of Physics
Specialization: Mathematical Modeling of Physical Processes
Courses:
Directing for Animation and Computer Graphics (Correspondence program by Ivan Nikitin Animation
School)

Author of two practical guides:
o "YouTube Basics for Beginners"
o "Deep Analytics in YouTube Trend Evaluation" (on applying AI and machine
learning in trend and keyword analysis)

Both books have been published. The first is available for free through the SkyLab YouTube
blogger school.

1/8

Key Achievements:

Channels I've worked with have earned:
o 5 Gold
o 17 Silver YouTube Play Buttons
Successfully promoted channels in various niches: analytics, DIY, automotive,
historical, educational, tech, etc.
Experience with English-language channels targeting the US, GB and Australia
markets.
Consultant for Youtube partner media networks: SkyLab, Yoola, GT NET

One of my main accomplishments is having built a strong portfolio of satisfied clients who
successfully achieved their goals and now operate YouTube channels that generate direct or
indirect income for them or their businesses. This work has also allowed me to gain extensive
hands-on experience across a wide range of niches and industries on YouTube.

Highlight Projects:

Suren Petrosian (Politics)
https://www.youtube.com/@Suren_Petrosyan

Project: Suren
Petrosyan YouTube
Channel (Politics &
History)

Overview: A
strategic launch and
development of a
niche educational
channel focused on
political science and
historical analysis.
The content bridges
complex historical
eras with modern
geopolitical lessons
for the Armenian audience. My goal was to transform academic-level knowledge into high-
engagement digital content.
My Role (End-to-End Production & Strategy):
Content Strategy & Positioning: Defined the channel's "Unique Selling Proposition"
(USP) and content pillars.

2/8

Retention Engineering: Designed scripts and visual hooks to maintain high engagement
throughout long-form videos (20-40 min).
Full-Cycle Production: Managed video editing, motion graphics, and sound design to
ensure a premium broadcast-quality feel.
Data-Driven Optimization: Conducted deep analysis of YouTube Studio metrics to refine
thumbnail design (CTR) and audience retention.
Channel Management & SEO: Handled all metadata, keyword research, and community
management.

Key Results
Audience
Growth:
Scaled the
channel
from 0 to
25,000+
subscribers
organically
within one
year.
High-
Impact Reach: Multiple videos achieved 100k–150k+ views, with a total channel reach of
2.7M views.
Market-Leading Retention: Achieved an elite 70-78% retention rate in the first 30
seconds (Intro/Hook) and a 50%+ average view duration.
Premium Demographics: Successfully attracted a high-value audience, with 80% of
viewers aged 25-45.
Global Reach: Optimized content for both domestic (Armenia) and the Global Diaspora
(USA, Europe, Russia).

3/8

NASS Video Restoration
https://www.youtube.com/@NASS_0/videos
NASS Video Restoration Project (AI
Video Engineer)
Core Responsibilities: Executed full-
cycle AI restoration of historical archives
from the 1800s–1900s, including 4K
upscaling, frame interpolation to 60 FPS,
neural colorization, and immersive sound
design.
Key Achievements: Successfully
scaled the channel to 770K+ subscribers.
Produced dozens of viral videos with over
1M views, including several flagship
projects exceeding 10M+ views.
Tech Stack: Advanced AI-driven
pipelines (Topaz Video AI, Stable Diffusion,
DaVinci Resolve, frame-interpolation
models).

Matt Reconstructs History
https://www.youtube.com/@Matt_Reconstructs_History
Matt Reconstructs History (Lead AI
Content Creator)
Core Responsibilities: Developed and
produced high-quality AI-generated video
content focused on ancient history
reconstructions.
Technical Execution: Managed
complex generative pipelines using tools like
Midjourney, Flux, and AI video models
(Runway, Luma, Kling) to visualize
historical events with cinematic accuracy.
Key Achievements: Grew the channel
to 90K+ subscribers from scratch.
Successfully produced multiple viral videos with 1M+ views, maintaining high audience
engagement through consistent visual world-building.
Production Focus: Orchestrated the entire workflow from AI-assisted scriptwriting and asset
generation to final cinematic assembly and sound design.

4/8

Dmitry Potapenko (Economist)
https://www.youtube.com/@PotapenkoTV

One of the largest Russian-speaking
economic channels.

Full channel restructuring
Subscriber growth from 260K to 1M+
in 2 years
2–4x growth in average views over 12
months

Advertising budgets were spent with low
efficiency, as the channel lacked engaging
content and strong audience retention.
Over the course of one to two years, I carried

out a complete channel reorganization.

Streamlined video graphics, opting for a
simpler, less visually busy design and
removing small elements.
Enhanced the overall quality of audio
recordings.
Organized content into distinct thematic
categories and introduced serialized
content.
Developed and implemented a rigorous
release schedule for new video content
by theme.
Boosted audience engagement by
incorporating responses to key questions and direct outreach.

Achieved an average 2-4x increase in video views over a one-year period.
Grew subscriber base from 260 to 1 million within two years.

5/8

Jeff Su - Productivity at work
https://www.youtube.com/@JeffSu

Strategic Content Development

Led the development of a strategic content
plan, featuring serialized thematic episodes,
optimized video performance, and enhanced
titles/thumbnails. These initiatives
collectively drove a rapid and significant
increase in channel viewership and
subscriber growth over a one-year period.

John Heisz – I Build It
https://www.youtube.com/@JohnHeisz

Strategic Content Development & Audience
Engagement

Upon arrival, the channel suffered from an absence
of a content strategy, irregular uploads, and low
audience engagement (even among subscribers). My
initial focus was to establish a stable video release
schedule. I then developed and refined thematic
content series over a three-month testing period,
discontinuing less successful topics. Furthermore, I
created a distinctive and lasting visual identity for all video thumbnails.

As a direct result, the channel experienced sustained growth, with subscribers increasing
from 200,000 to over 1 million and video views rising from 5,000-10,000 to 150,000-
400,000 within a single year.

“Dubrovskiy” Auto Blog
https://www.youtube.com/@dubrovskiy-syndicate

Expanded themes, created serial content
Launched monetization

6/8

Grew to 5M+ subscribers, TOP-5 auto blog in the niche

Yoola (Producer, Analyst)
https://yoola.com/

Supported partner channels and launched new ones.
Channels include:

AutoTime (~1M subscribers)
Stroyhak (~1M)
TellBlog (>5M)
Now I Know (~3M)
Yuri Frolov (~1M)

Educational YouTube Channel Development:

Dmitry Epov – 3D Graphics School
https://www.youtube.com/@DmitryEpov

Grown from 0 to 90K subscribers in a niche market
Developed a paid subscription system via YouTube and external platforms
Increased average video views from 1–2K to 30–200K

Languages:

Ukrainian – C2
Russian – C2
English – C1

Additional Info:

Driver’s license: Category B
Key traits: Responsible, self-organized, analytical thinker, creative, non-
confrontational
Hobbies: Equestrian sports, skydiving, off-road driving (member of 4x4 club)

Best regards,
Aik Khachatrian

7/8

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8/8

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