Анастасія

Digital & Marketing
01 — PORTFOLIO

Designer

ANASTASIIA
ZAICHENKO
I create digital visuals for marketing, education and digital
products. From advertising creatives and presentations
to PDF materials, social content and web design

Advertising · Digital Content · Presentations · AI-assisted Design · Web

02 — WHAT I DO

ADVERTISING

I design for marketing,
Meta Ads · Google Ads

not just for aesthetics
MARKETING CONTENT
Social · Email · DOU · Editorial

I’m a Digital & Marketing Designer creating visual communication MARKETING MATERIALS
for IT education and digital products. Presentations · PDFs ·
Lead Magnets
As the only designer on the team, I independently handled both
marketing and product delivery materials, from advertising
creatives and social media content to lesson presentations, lecture DIGITAL
notes, PDF resources and web design. Landing Pages · UI

I supported products throughout the full customer journey, from
acquisition campaigns and launches to ongoing delivery and the
AI
learning experience. Generative Visuals ·
AI-assisted Production
I combine design, marketing thinking and AI-assisted workflows
to adapt visuals across campaigns, audiences and formats.

03 — BUSINESS IMPACT

BEYOND MARKETING
I supported products throughout the full customer journey, from acquisition campaigns
to program delivery. My work included launch and announcement banners, lesson
presentations, lecture notes and supporting educational materials.

UP TO $7K UP TO 500 $50K–$200K
Designed for high-ticket B2B campaign creatives Supported the marketing and
educational products priced helped attract up to 500 delivery of products generating
from $1K to $7K webinar registrations $50K–$200K in sales

EXPERIENCE ACROSS FORMATS

Communities · Sprints · Intensives · Conferences · Webinars · Educational programs lasting up to 9 months.

04 — PERFORMANCE ADVERTISING

Advertising Creatives
Created advertising creatives for IT education programs across Meta and Google Ads.
Developed visual concepts, variations and formats for different campaigns and audiences.

META ADS · GOOGLE ADS · CAMPAIGN CREATIVE

05 — PERFORMANCE CASE

Design that
delivered
measurable
results
Developed multiple creative directions
for a Black Friday advertising campaign
and tested different visual approaches.

18.23% 14.14%
highest CTR second high-performing
creative

06 — INTERNATIONAL CAMPAIGNS

Designing for International Audiences
Created advertising and promotional creatives for international events and
campaigns targeting audiences in Latin America and Germany.

Adapted visual concepts and communication to different markets, event formats
and target audiences while maintaining a clear and engaging visual language.

LATIN AMERICA GERMANY

07 — MARKETING CONTENT

Beyond Advertising
B2B campaign creatives supported webinar registrations of up to 1000 participants.

EMAIL · SOCIAL · DOU · EDITORIAL

08 — PRESENTATIONS

Presentations &
Business Communication
I designed sales presentations used by sales teams to communicate product value,
explain program structure and support conversations with potential clients.

08 — PRESENTATIONS

Beyond acquisition, I supported product delivery by designing lesson
presentations, lecture notes, announcements and educational materials
for communities, sprints, intensives and programs lasting up to 9 months

09 — PDF & LEAD MAGNETS

PDF & Lead Magnets
Created lead magnets, lecture notes and supporting materials
used across marketing and program delivery

10 — AI-ASSISTED DESIGN Gemini · Nano Banana · Magnific · Codex · Canva AI

AI-assisted Creative Production
I use generative AI as part of the creative process — for visual exploration,
image generation, variations, enhancement and faster production.

11 — WEB & UI

Web & UI Design
In addition to marketing design, I have experience creating landing pages,
web interfaces and digital product visuals.

More Web & UI Work
dribbble.com/goldklondike

12 — RECOMMENDATIONS

Leadership feedback
What leadership in Growth Factory says about working with me

CEO Chief Delivery Officer

“Even under tight deadlines, Anastasiia always delivered.
“Anastasiia is a reliable and highly professional
Speakers sometimes provided content at the last
designer. During her time with the company,
moment, but every presentation was ready before the
the business generated over $1 million in
webinar. I could rely on her in any situation.”
revenue, and her work consistently supported
our marketing, sales and product delivery. She Galina Pidvalna LinkedIn Profile ↗
consistently approached her responsibilities
with care, worked independently and
remained dependable across both planned Head of Sales
projects and urgent business needs.”
“We could always approach Anastasiia with a sales need
and know she would help. She created the presentations
Nazarii Moroz CEO, Growth Factory and supporting materials our team needed to communicate
LinkedIn Profile ↗ product value and move conversations forward.”

Natalia Alieva LinkedIn Profile ↗

Digital & Marketing
Anastasiia Zaichenko
Digital & Marketing Designer

Designer

LET’S WORK
TOGETHER
Available for part-time and freelance opportunities

Email: Dribbble:
[відкрити контакти](див. вище в блоці «контактна інформація») dribbble.com/goldklondike

Telegram: @azaichenko Location: Slovakia / Remote