Контактна інформація

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/20524387/

Досвід роботи

Targeting Specialist

з 07.2023 по 06.2025 (2 роки)
Freelance — Cultural Projects, Дистанційно (Маркетинг, реклама, PR)

Led end-to-end marketing for cultural events in Berlin: strategy, paid ads, content production and live coverage.

Jüdische Kulturtage — the largest Jewish culture festival in Berlin, 40+ events per season
- Sold out all three seasons I worked on (2023–2025) and grew Instagram to 3,500+ followers (about +1,000 per year)
- Built each season's marketing strategy three months before launch: audiences, channels, budget and content plan
- Launched and optimized Meta Ads campaigns with a budget of €1,000–1,500/month
- Measured results without Meta Pixel using separate QR codes for newspapers, billboards, TV and social media
- Wrote ad copy and social media posts; briefed designers and coordinated the media team on photo and video shoots
- Worked with partners, press and bloggers to extend the festival's reach
- Covered every festival event on site: filmed Instagram content and hosted live broadcasts
- Reported results to the organizers after every campaign

Пауза в карʼєрі

з 07.2022 по 02.2026 (3 роки 8 місяців)
Відпустка по догляду за дитиною

Parental leave. During this time I continued working as a freelancer and volunteer (see experience above). Ready to start now, remote.

Marketing & Targeting Volunteer

з 06.2022 по 06.2023 (1 рік)
Ballet For Life, Дистанційно (Маркетинг, реклама, PR)

Volunteered on the marketing team of Ballet For Life, a ballet gala by Iana Salenko at Admiralspalast Berlin.

- Ran Meta Ads campaigns to promote the gala
- Reviewed content and wrote posts for social media
- Aligned the marketing plan and budget with the organizers
- Coordinated the team and set tasks for designers and contractors
- Took on more responsibility for the 2023 edition

Project Manager

з 09.2021 по 04.2022 (8 місяців)
NWD, Дистанційно (Маркетинг, реклама, PR)

Managed digital marketing projects for agency clients.

- Coordinated teams of marketers, designers and developers
- Gathered client requirements, agreed tasks and managed expectations
- Planned project stages, set priorities and assigned tasks to the team
- Controlled deadlines and quality of every deliverable
- Prepared status updates and reports for clients

Targeting Specialist

з 04.2018 по 09.2021 (3 роки 6 місяців)
Shcherbakov SMM Agency, Київ (Маркетинг, реклама, PR)

Ran Meta Ads (Facebook and Instagram) for agency clients with a focus on leads and sales.

- Managed 29 client projects with an average engagement of 5 months; up to 7 projects at a time
- Maestro Kitchen (premium furniture, Kyiv and Odesa): 1,038 leads at $4.57 average cost over 13 months; the client grew the monthly budget from $300 as results held
- Investment webinars (6 Ukrainian cities): 162 participants at $7.02 each in 3 months
- Fox Lingerie (lingerie and swimwear brand): 8 months of cooperation; kept campaigns running by appealing frequent ad rejections
- Restored blocked client ad accounts by working directly with Meta support
- Led the agency's own marketing: content, deadlines, team communication and hiring
- Produced photo and video content for clients and filmed all of the agency's YouTube videos

Other niches: interior design studio, tattoo studio, talent school, children's ballet school, investment course.
8 published case studies with client testimonials: shcherbakovs.com/kejsy

Targeting specialist

з 01.2017 по 04.2018 (1 рік 4 місяці)
THELAB Agency, Київ (Маркетинг, реклама, PR)

Started as a copywriter and moved into targeted advertising within one month.
- Set up and ran Facebook and Instagram ad campaigns for agency clients
- Wrote ad copy and social media content
- Managed client projects end to end, combining content and ad setup
- Worked with a ballet company client that later brought me back for projects in Berlin

Освіта

Zhytomyr Ivan Franko State University

Publishing and Editing, Житомир
Вища, з 2009 по 2014 (5 років)

Specialist Degree (equivalent to Master's) in Publishing and Editing.

- Studied copywriting, editing, layout and media production
- Thesis: preparing and publishing a periodical, from concept to print
- Editorial and production internships (13 weeks in total)

This background is the base of my ad copy, content plans and work with creative teams.

Додаткова освіта та сертифікати

Diia.Education — Targeting Specialist course (Ministry of Digital Transformation of Ukraine).

2026, 0,1 кредиту ЄКТС
Сертифікат

Знання і навички

• Стратегічний маркетинг
• Маркетинговий аналіз
• Комунікабельність
• Facebook Ads Manager
• Instagram promotion
• Meta ads
• Налаштування таргетованої реклами
• Лідогенерація
• A/B-тестування
• Копірайтинг
• Управління проєктами

Додаткова інформація

Meta Ads specialist with 8+ years of experience: agencies in Ukraine and international cultural projects in Germany.

How I work:
- I look at the full set of metrics: CPM, CTR, CPC, CPL, CPA, frequency and reach
- I scale budgets only when campaigns already bring leads or sales, not just traffic
- If the problem is the website, the offer or a contractor, I say so directly and help fix it
- I can restore blocked ad accounts by working directly with Meta support

All my clients came through referrals.

My main platform is Meta Ads. I am open to learning TikTok Ads and Google Ads.

Looking for: remote work in an agency or product team, full-time or part-time.
Case study presentation available on request.
Telegram: @ruslana_shcherbakova