Oleh

MELANCHUK OLEH
MA R K E T I NG S P E CI A L I S T | DI GI T A L MA R K E T I NG | B 2 B

PROFESSIONAL PROFILE
A marketer with practical experience in B2B and digital marketing. Worked on advertising campaigns in Meta
Ads, content creation and promotion, analytics, development of marketing materials, and event organization.
I have experience collaborating with contractors and the sales department, as well as participating in the
planning of marketing activities. I strive to grow in integrated marketing, improve analytical skills, and work
on tasks that impact business results.

EDUCATION WORK EXPERIENCE
Bachelor’s degree, major in Marketing Marketer

Kyiv National Economic University Sakura Ukraine
named after Vadym Hetman October 2024 - August 2026

2022 - 2026 Digital marketing. Independently set up, launched and
analyzed advertising campaigns in Meta Ads, managed
Courses:
budgets and evaluated the effectiveness of promotions.
“Marketer” course - LABA
Managed the company’s social media, prepared and published
“Customer Experience” course - KNEU
content, recorded videos and handled editing. Coordinated the
work of an SMM specialist and content creator.
Monitored advertising metrics, analyzed lead flow and cost per
KEY SKILLS result.
Developed POS materials and branded products for partners.
Digital marketing and paid advertising Coordinated content creation in field conditions and at other
Setting up and analyzing Meta Ads locations, created a space for video recording in the office.
SMM and content marketing Independently participated in video shoots in the office and at
Video content creation and editing subsidiaries.
Analysis of advertising metrics Coordinated contractors. Collaborated with designers,
programmers and other specialists.
Development of marketing
Provided marketing support to the sales department and
and POS materials
partners. Ambassador program.
B2B marketing
Participated in the preparation of partner events, created an
Contractor coordination event plan, was responsible for marketing materials, content
Organization of marketing events and communication with participants.
Participation in planning Participated in the development of the marketing plan and
marketing activities implementation of marketing activities.

Meta Ads Advertising Campaigns for the Period of Work

Independently planned, set up, launched and analyzed
CONTACTS advertising campaigns with objectives of increasing reach,
[відкрити контакти](див. вище в блоці «контактна інформація») brand awareness and obtaining leads.
Developed advertising budgets, monitored expenses and
[відкрити контакти](див. вище в блоці «контактна інформація»)
optimized campaigns based on analytics results.
@top5failedpranks Total advertising budget for the period of work - 113,000 UAH.
Total reach of advertising campaigns - 1.89 million profiles.
Irpin, Kyiv region
Average CPM - 18.86 UAH; CPA (new messager) - 7 UAH.