Світлана

SVITLANA D.
BDM/ SALES MANAGER / PM
REMOTELY, FULL TIME

PROFILE INFO
Business Development and Sales Manager with 7+ years of
experience in sales and growth across design, creative
services, and cryptocurrency-driven products. Strong in
consultative sales, pipeline management, and translating
business goals into strategic solutions. Currently focused on
growth within the design and creative sector.

WORK EXPERIENCE
SALES MANAGER
CONTACT VAILIO, DESIGN AGENCY

[відкрити контакти](див. вище в блоці «контактна інформація») (whatsapp) Managed the full sales funnel from first contact to deal closure or lost
status.
[відкрити контакти](див. вище в блоці «контактна інформація»)
Maintained CRM with accurate lead statuses, call notes, follow-ups,
Ukraine and loss reasons.
Qualified leads by potential, readiness to buy, and business fit.
MY HARD SKILLS Sold branding, visual identity, packaging, and web design services
(mid–high segment).
Sales funnel & resource
Presented service packages with a value-based selling approach.
management
Conducted intro, discovery, and follow-up calls using SPIN /
Sales forecasting & revenue consultative selling methodology.
planning Identified client business challenges and translated them into tailored
MAY 2025

commercial proposals.
Market & client research
Led negotiations with international clients (EU, USA, EMEA, MENA).
CRM & database management Collaborated closely with account managers, designers, and
marketing teams on proposals and deal execution.
Data & performance metrics
Ensured smooth handover of closed deals to production with clearly
analysis
documented expectations.
Sales funnel diagnostics Participated in client calls during complex or critical project stages.
Analyzed lost deals and sales performance gaps to identify
Strategic problem-solving improvement opportunities.
Provided lead quality and conversion insights to the marketing team.
Reporting & data presentation
Contributed to improving sales scripts, presentations, and overall
Budgeting & deal structuring sales processes.
Key Results
Negotiation & objection handling 2011 quarterly sales targets by 22% in Q3 2025.
Exceeded
Business planning Achieved 56.6% quarter-over-quarter revenue growth between Q2 and
Q3 2025.
Strategic planning Improved overall sales performance through stronger lead
qualification, deal structuring, and upsell strategy.

BUSINESS DEVELOPMENT MANAGER, LEAD

MY SOFTSKILLS SWAPPLE
CRYPTO PAYMENT PROCESSING
Stakeholder communication &
Business Strategy Development: Defined target markets and
client-facing communication
essential product features, including KYC, off-ramp solutions, and
Cross-functional collaboration developer integrations.
(sales, marketing, design, account Sales Funnel Strategy: Developed and executed a structured lead
management)
conversion funnel.
Business-oriented problem solving Lead Conversion Optimization: Increased the percentage of leads
progressing from cold to hot from 10% to 60%.
Priority & pipeline management Partnership Acquisition: Lead prospecting, negotiations, and product
consultations to onboard new partners.
Data-driven decision making
Market Expansion: Integrated over 10+ new fiat currencies,

MAY 2024
MAY 2025
Process-oriented & structured broadening the platform’s reach.
approach Product Vertical Growth: Expanded the on/off-ramp service offerings
to meet diverse client needs.

PROGRAMS Client Needs Analysis: Identified key pain points of potential
customers, tailoring solutions accordingly.
HUBSPOT CRM Implementation: Successfully integrated and optimized
GOHIGHLEVEL HubSpot for streamlined sales and client management.
JIRA
Inbound Lead Management: Ensured 100% processing of incoming
SPREADSHEETS
leads monthly.
SLACK
HUBSTAFF Lead Processing Efficiency: Achieved lead conversion timelines of
BITBUCKET 60% within 3 days, 30% within 7 days, and 10% within 3-4 weeks.
REDASH Partnership Growth: Increased the number of partners by 30% while
CLICKUP maintaining strong retention.
TRELLO
Client Acquisition & Business Development: Managing and
CALENDLY
coordinating strategies for client engagement and business growth.
GOOGLE ADS
GOOGLE ANALYTICS (GA4) Negotiations & Strategic Partnerships: Participating in negotiations
and securing strategic agreements with clients and partners.

COURSES
РРС Specialist, Sep-Nov 2023
WebPromoExpert

>

LANGUAGES
PROJECT MANAGER, BUSINESS DEV
UKRAINIAN - NATIVE
ENGLISH - B2 VTEAM.AI, AI STARTUP
SPANISH - A2
Project Management: Developed project plans, defined scope,
objectives, and resource allocation, ensuring timely execution.
HOBBIES Team Leadership: Led cross-functional teams, fostering collaboration
and efficiency to achieve project goals.
PHOTOGRAPHY, TRAVELS, READING,
INVESTMENT.
Budget & Resource Management: Optimized project budgets,
timelines, and resource allocation for maximum efficiency.
Task Coordination: Assigned tasks, tracked progress, and ensured
timely completion of deliverables.

APR 2024
OCT 2022 Problem-Solving: Proactively addressed project issues, implementing
solutions to maintain progress.
Content Creation: Curated engaging content for the company’s
weekly newsletter, aligned with brand strategy.
Google Ads Strategy: Designed and optimized campaigns, leveraging
audience targeting, keyword selection, and data-driven insights.
Performance Analysis: Conducted in-depth reporting on newsletters,
Google Ads, and digital marketing, providing actionable
recommendations.

PROJECT MANAGER, BUSINESS DEV
YALPUH

Website Management: Oversaw website creation and deployment,
ensuring alignment with project goals and brand guidelines.
Content Development: Authored all website content, maintaining
consistency in messaging and tone.
Contractor Management: Engaged and coordinated external
contractors to meet project needs and deadlines.
Team Supervision: Led the development team, ensuring efficient
MAR 2022
MAR 2023

collaboration and milestone adherence.
Budget Optimization: Managed project budget, optimizing resource
allocation for cost efficiency.
Technical Issue Resolution: Addressed and resolved technical
challenges to ensure smooth operations.
Marketing Strategy: Developed and executed marketing and social
media strategies aligned with project objectives.
Client Engagement: Built relationships with initial clients, addressing
their needs and fostering trust.
2005 2011
Team Coordination: Facilitated communication and collaboration
sessions to enhance team productivity.

>

BUSINESS DEVELOPMENT MANAGER
HFT, Market maker crypto company

Trading Strategy & Analysis: Analyzed trading data and
implemented profit-maximization strategies.
Operational Oversight: Managed daily trading operations and
liquidity provider programs on major crypto exchanges.
Market Forecasting: Projected company profits and identified
market opportunities.
Strategic Collaboration: Developed trading and marketing

JUN 2023
JUN 2019
strategies in partnership with colleagues.
System Maintenance: Ensured smooth operation of trading
systems and monitored market trends.
Partner Relations: Conducted meetings with current and potential
crypto exchange partners.
Financial Planning: Prepared financial projections, trading targets,
and analytical reports.
Business Development: Created partner proposals, presentations,
and performance reports.
Market & Risk Analysis: Monitored industry trends, competitor
activities, and regulatory changes.
Risk Management: Assessed trading risks and developed strategies
to protect company assets.

PERSONAL ASSISTANT to CEO
HFT, Market maker crypto company

Communication Management: Served as the primary contact, handling emails and
correspondence.
Scheduling & Coordination: Managed calendars, organized meetings, and
JUN 2019
FEB 2017

controlled executive access.
Travel Arrangements: Coordinated travel, transportation, and accommodations.
Document Preparation: Created reports, presentations, and official
correspondence.
Legal Support: Assisted in legal matters to ensure company compliance.
Data & File Management: Maintained databases and filing systems.
Financial Oversight: Managed expenses, bookkeeping, and employee payroll.
HR & Onboarding: Drafted job descriptions, managed recruitment, and facilitated
onboarding.

SALES MANAGER
Engineering production company

Marketing & Distribution: Managed product marketing and distribution strategies.
Sales Performance: Set sales targets, analyzed results, and adjusted goals
accordingly.
Order Management: Coordinated order placement and processing via 1C software.
2014
2016

Sales Operations: Provided full support for sales processes and logistics.
2005 2011
Shipment & Payments: Monitored shipments and ensured accurate customer
payment reconciliations.
E-commerce Management: Developed and maintained an e-commerce platform for
optimized sales.
Client & Partner Relations: Ensured effective daily communication with clients and
business partners.

CORPORATE PR MANAGER
Law company "ALEKSEY PUKHA AND PARTNERS"

Media Kits & Promotions: Compiled and structured media kits to support
promotional efforts.
Event Coordination: Organized press conferences, roundtables, and corporate
events.
Content Management: Oversaw internal and external content distribution.
Vendor Collaboration: Worked with printing houses, agencies, and design studios.

APR 2012
JAN 2014
Media Relations: Managed press releases and engagement with media outlets.
PR Budgeting: Directed and optimized the public relations budget.
Speechwriting: Crafted speeches for organizational leaders.
Marketing Communications: Developed materials for advertising and corporate
messaging.
Corporate Publications: Drafted articles for company newsletters.
Training & Development: Planned and executed corporate training initiatives.

MARKETING DATA ANALYST
GFK

Competitive Analysis: Researched competitors' marketing tactics, pricing, and
distribution strategies.
Market Research: Analyzed market conditions and consumer demographics.
DEC 2011
JAN 2011

Customer Insights: Studied consumer opinions, buying habits, preferences, and
needs.
Performance Evaluation: Developed metrics to measure the effectiveness of
marketing and communication strategies.
Cross-Functional Collaboration: Worked with pollsters, data scientists, and
marketing professionals.

ASSISTANT PROJECT MANAGER
Magazine "Marketing and ads"

Project Coordination: Supported the development and maintenance of project plans,
timelines, and budgets under the project manager’s guidance.
Team & Stakeholder Communication: Facilitated effective communication among
team members, stakeholders, and contributors.
2008
2009

Task & Deliverable Management: Tracked assignments and ensured timely
completion within scope.
Documentation & Reporting: Maintained project records, including progress reports,
meeting minutes, and key files.
Meeting Facilitation: Organized project meetings, prepared agendas, documented
discussions, and followed up on action items.
Event Coordination: Contributed to the planning and execution of an advertising
festival.

EDUCATION
2007 2011 2011 2013

BACHELOR OF MASTER OF
ADVERTISING AND PR MARKETING

KYIV NATIONAL KYIV NATIONAL
UNIVERSITY OF TRADE UNIVERSITY OF TRADE
AND ECONOMICS AND ECONOMICS

2008 2010

FACULTY OF PHILOLOGY
KYIV NATIONAL
UNIVERSITY OF TRADE
AND ECONOMICS