Анна

Anna [відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
Riabukhina
Kyiv, Ukraine

PROFILE SUMMARY PROFESSIONAL EXPERIENCE

SMM Manager with 4+ years of experience in digital Confidential Company (NDA) – Remote
marketing and iGaming, specializing in Telegram SMM Manager
marketing, content creation and community Aug 2025 – Present
management.
Experienced in managing Telegram channels, bots and Manage promotional content across multiple Telegram
promotional campaigns for iGaming audiences. channels and bots targeting Tier 1, Tier 2 and Tier 3 GEO
Experienced in creating and adapting marketing markets, with a primary focus on Tier 1 regions.
content for international audiences across multiple Create and publish engaging content for international
GEO markets. iGaming brands, including bonuses, free spins, special
offers, tournaments, new game releases and marketing
campaigns.
Develop Telegram content tailored to different brands,
audiences and campaign objectives, from promotional posts
to ongoing channel content.
SKILLS & TOOLS Create visual assets, banners and promotional creatives in
Canva, adapting designs to different brands, campaigns and
GEO requirements.
Launch and maintain Telegram channels and bots, managing
Marketing & SMM: Telegram Marketing • iGaming content flow, publishing schedules and regular updates.
Marketing • Content Strategy • Promotional Prepare content for automated campaigns and message
Copywriting • Multi-GEO Marketing • Content distribution through SendPulse.
Localization • Campaign Management • Adapt and localize marketing content for international
Competitor Research audiences across multiple GEO markets, ensuring relevant
Telegram: Channel & Bot Management • messaging for different regions and target audiences.
Marketing Automation • HTML Formatting Research competitors, market trends and iGaming
Tools: SendPulse • Canva promotions to identify new content opportunities and
support campaign development.

EDUCATION
The WhyKingz – Remote
Community Manager / SMM Manager
National University of Life and Environmental May 2024 – Aug 2025
Sciences of Ukraine
Kyiv, Ukraine
Managed and moderated multiple Telegram communities,
Landscape and Forestry · Incomplete Higher
ensuring high engagement and positive user experience.
Education
Created and ran quizzes, contests, and interactive formats
2016 – 2019
to boost participation.
Independently led a Telegram channel: developed content
Kyiv College of Construction, Architecture and
strategies, wrote posts and announcements, and
Design
executed promo campaigns.
Kyiv, Ukraine
Built and maintained content calendars, ensuring
Green Construction & Landscape Management
consistent and timely publication.
2012 – 2016
Used the admin panel to create promo codes, track
activations, and analyze user behavior (bonuses,
deposits, engagement patterns).
Designed visuals in Figma and prepared creative briefs for
designers.
Coordinated efforts between marketing, design, and
support teams.
Successfully managed a Turkish-language Telegram
channel after team downsizing, adapting content to
cultural specifics and maintaining posting frequency.
Increased community activity and user retention metrics.

ADDITIONAL HIGHLIGHTS EvoPlay – Kyiv, Ukraine
Support Manager → Junior SMM / Community Manager
Jun 2021 – May 2024
Experience creating localized promotional
Support Manager (Jun 2021 – Jan 2024)
content for international iGaming audiences
across Tier 1, Tier 2 and Tier 3 GEO markets. Provided technical and financial assistance via live chat and
Hands-on experience supporting multi-GEO phone support.
casino marketing campaigns, promotions and Delivered clear and effective consultations on company
product launches. products, promotions, and services.
Upsold products and offers through inbound communications.
Collaborated with technical, financial, and product teams for
swift problem resolution.
Reported and documented bugs or issues for prompt fixes.

LANGUAGES Junior SMM / Community Manager (Jan 2024 – May 2024)

Transitioned to the marketing team, taking on SMM and
community engagement tasks.
Ukrainian — Native
Moderated Telegram channels and fostered active user
Russian — Native
discussions.
English — Intermediate
Contributed to content creation: posts, quizzes, campaigns, and
contests.
Participated in promo code development and engagement
strategy planning.