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YAROSLAV KANDYBA
Kyiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

Executive Profile
Marketing and operations leader with 10+ years of experience growing digital products and
services in international markets. I design and run acquisition and operations setups that tie
marketing spend, unit economics, and delivery directly to revenue and margin.

In my recent roles, I owned ROI, P&L impact, and team capacity across email, affiliates, SEO,
and media buying. I scaled teams and budgets to seven‑figure monthly spend while keeping
ROI above 30 and significantly increasing revenue. I work best in environments with clear
targets, transparent numbers, and simple processes that help founders, C‑level, and teams
make decisions quickly.

I am targeting Head of Marketing and Head of Operations roles where I can build and mentor
teams and take responsibility for growth and delivery.

Core Skills
- Marketing and growth strategy for digital products
- Multi‑channel acquisition
- Unit economics and analytics
- Operations and process design: dashboards, reporting, OKRs, performance frameworks
- Team building and leadership: hiring, scaling, mentoring, developing team leads
- Vendor and partner management: contracts, payments, risk and performance control
- Cross‑functional work with product, engineering, data, finance and operations

Professional Experience

Growth & Operations – EPC Network | 2022–2025
- Led email marketing and media growth for the US market, focusing on revenue, EPC, ROI and
conversion value.
- Took responsibility for ROI and OPEX: kept ROI at 30+ while monthly costs grew to
seven‑figure levels, and the team multiplied.
- Designed and rolled out a vendor payment control system, eliminating uncontrolled charges.
- Opened and managed core vendor partnerships.
- Built dashboards that showed key metrics to specialists and management and sped up
decisions on budgets, channel scaling, and promotions.
- Structured growth meeting cadence with team leads, tying priorities and experiments to OKRs
while making progress and blockers visible to leadership.
- Led the onboarding academy as the organization scaled.
- Launched an additional revenue stream through media monetization by using existing assets
more effectively.

Head of Digital – PokerMatch and other brands | 2019–2022
- Led digital marketing strategy and P&L across key markets, managing multimillion‑dollar
budgets and driving consistent revenue growth.
- Negotiated major deals with top affiliates, improved ROI, and expanded reach in target
countries and customer groups.
- Built and mentored a marketing team, defining clear responsibilities, targets and growth paths
for specialists.
- Coordinated product, marketing, and finance to match traffic, bonuses, and payouts with
revenue and margin targets.
- Managed traffic across several products with a focus on player lifetime value and retention, not
just short‑term acquisition volume.
- Organized and attended conferences and industry events to strengthen partnerships and
market presence.

Digital Marketing Manager – E‑commerce & Marketing Agencies | 2015–2019
- Managed multi‑channel campaigns (affiliate, native, media buying) and achieved 20–30%
higher ROI than industry benchmarks by tracking unit economics closely and improving
execution quality.
- Coordinated product, creative, and analytics teams to continuously test and optimize landing
pages, messaging, and offers.
- Introduced marketing planning flows that cut campaign launch time and improved reporting
accuracy, enabling reliable experimentation.

B2B Sales – Digital Products in Retail | 2013–2015
- Sold digital products to retail clients, building relationships and translating business needs into
practical digital solutions.
- Developed negotiation and account management skills that later supported affiliate, vendor,
and partner work in marketing roles.

Education & Additional
- Technical education in Nuclear Power Engineering.
- Comfortable working with designers, engineers, analysts, and finance teams on shared
projects and decisions.
- Experienced with distributed teams and international markets, including compliance, buyer
expectations, and regulated business environments.