Олександр

OLEKSANDR KUPKA
Digital Marketing Specialist / Marketing Manager
Kyiv, Ukraine · Remote · [відкрити контакти](див. вище в блоці «контактна інформація») · Telegram: @KupkaOleksandr
[відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFESSIONAL SUMMARY
Digital marketing professional with 10+ years of experience in PPC, web analytics, marketing strategy,
and team management. Experienced in developing and implementing digital marketing strategies,
managing performance marketing activities, building analytics and reporting systems, and coordinating
marketing teams. Strong background in Google Ads, Google Analytics, Google Tag Manager, and data-
driven marketing.

CORE SKILLS
Digital Marketing Strategy · Performance Marketing · PPC / Google Ads · Web Analytics / Google Analytics 4
· Google Tag Manager · Marketing Analytics & Reporting · Budget Planning & Optimization · KPI
Development & Management · Team Management · Project Management

PROFESSIONAL EXPERIENCE
Digital Marketing Consultant / Freelance | 04/2022 – Present | Independent Consultant
• Provide digital marketing consulting and support for B2B and B2C businesses.
• Conduct marketing and advertising audits and develop actionable recommendations.
• Work with Google Ads, GA4, Google Tag Manager, SEO, and marketing analytics.
• Develop and improve conversion tracking, reporting, and marketing measurement systems.
• Support businesses with digital marketing strategy, PPC, analytics, and optimization.
• Selected projects include a Ukrainian eye clinic network (04/2022 – 11/2022) and a fitness
rehabilitation club (01/2023 – 01/2024).
• Teach Google Ads and web analytics at IT Hillel.
CMO | 09/2022 – 11/2022 | Fly Technology
• Developed and implemented the company's marketing strategy.
• Organized digital marketing activities and marketing processes.
• Worked with digital acquisition and marketing analytics.
Head of Digital Marketing | 07/2022 – 08/2022 | Enty
• Worked in a Head of Digital Marketing role at a SaaS startup.
Head of Digital Marketing | 09/2017 – 03/2022 | Express-T
• Built and managed the digital marketing department of up to 8 people.
• Developed and implemented digital marketing strategy.
• Developed, monitored, and improved the KPI system.
• Built the marketing reporting system.
• Calculated and optimized the digital marketing budget.
• Organized cooperation between the marketing department and other company divisions.
• Trained and managed marketing team members.
PPC Specialist | 06/2016 – 08/2017 | Express-T
• Created and managed paid search and display campaigns in Google Ads and Yandex.Direct.
• Analyzed and optimized PPC campaign performance.
• Set up web analytics systems using Google Analytics, Yandex.Metrika, and Google Tag Manager.
• Built dashboards for analyzing paid advertising performance.
• Worked with targeted advertising on Facebook and Instagram.

Owner | 07/2015 – 05/2016 | E-commerce
• Managed own e-commerce businesses.
Business Analyst, Front-End System Development Department | 12/2012 – 07/2014 | OTP
Bank Ukraine
• Coordinated front-office system development.
• Collected and formalized customer requirements for developers.
• Tested new developments and ongoing improvements.
• Prepared user instructions and conducted user training.
Consultant | 08/2012 – 12/2012 | Brig Retail
• Analyzed business requirements for the development of a personnel motivation system for an external
client.
• Worked on automation of the employee leave management process using EMC Documentum.
Analyst, Development & Project Management Department | 08/2008 – 08/2012 | Zorya
Security Printing
• Coordinated internal and external projects.
• Managed projects including Lean Manufacturing implementation, CRM implementation, and transition
from 1C 7.7 to 1C 8.1.
• Conducted market analysis and evaluated new products, technologies, and equipment.
• Participated in investment project evaluation.

TEACHING EXPERIENCE
Teacher / Lecturer | 2009 – Present | Academic institutions / IT Hillel
• Teach Google Ads, Google Analytics, and quantitative research methods.
• Academic teaching experience in economics and economic policy.

EDUCATION
Postgraduate / Visiting Research, Economics | 2010 | Friedrich-Schiller-Universität Jena
MA, Economics | 2007 – 2009 | The National University of Kyiv-Mohyla Academy
BA, Economics; Minor in Ecology | 2004 – 2007 | The National University of Kyiv-Mohyla Academy

LANGUAGES
Ukrainian - Native · Russian - Native · English - B2