Микола

Mykola Oblakevych
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

University of Strasbourg Strasbourg, France
BA. Economics and Management. Exchange program Sep 2017 – Jan 2018

Lazarski University Warsaw, Poland
BA. Business Economics Oct 2016 – March 2020

WORK & LEADERSHIP EXPERIENCE

Fintech Farm (Fintech startup) Kiev, Ukraine
Business lead Aug 2024 – July 2026
Key Achievements:

● Launched 2 new markets from scratch, Uzbekistan and Morocco, building the client
onboarding journey and card delivery operations end to end.
● Reached a 50% install-to-card-activation rate in Uzbekistan, the highest across all Fintech Farm
markets, with 99.5% national coverage through in-house couriers and third-party logistics
partners.
● Fully redesigned the onboarding journey in Kyrgyzstan, doubling the install-to-card-activation
rate.
● Expanded the product line with a student virtual card, Prime cards and 30-minute card
delivery.

Core Responsibilities:

● Owned end-to-end client onboarding in 3 markets, from app install to physical card handover,
with 10,000 cards activations daily.
● Led and managed 250+ FTE across branch and courier teams, owning local hiring, staffing for
new branches, and OKR-based goal-setting and performance management.
● Owned the onboarding and card delivery product roadmap, from eKYC and GSM operator
integrations to route-planning engines and an in-house CRM for card deliveries and branch
management.

Chas Do Domu (Real estate development) Kiev, Ukraine
Founder July 2025 – Sept 2026
Key Achievements:

● Delivered a gated community of 3 family cottages near Kiev, taking the project from bare land to
move-in-ready homes.

Core Responsibilities:

● Own the project end to end: P&L, architectural concept, construction oversight, marketing, sales,
financial reporting

Ezra (Performance Marketing startup) Kiev, Ukraine
Senior business analyst, Engineering team Sept 2023 – Aug 2024

Key Achievements:

● Contributed to the successful launch of Ezra, a performance marketing solution that includes:
– a Partner Management & Lead Distribution system for API-driven traffic (comparable to
Irev, Trackbox, Hypernet).
– an Affiliate Marketing Platform for redirect-driven traffic (comparable to Affise, Scaleo,
Alanbase)

Core Responsibilities:

● Gathered and translated business and functional requirements into detailed user stories, UI
prototypes, user flows, and UML diagrams ensuring clarity for design and development teams.
● Owned and prioritized the product backlog, managed the Kanban board, led sprint planning, and
conducted product demos to ensure transparent communication and alignment across teams.
● Conducted market research and competitive analysis to identify gaps, pain points, and
opportunities in the affiliate marketing and partner management niche.

MoneyMade Inc. (Performance marketing startup) Kiev, Ukraine
Product owner, Engineering team Sept 2021 – Sept 2023

Key Achievements:

● Successfully launched an ad network platform from scratch, generating $40,000 in gross profit by
building a two-sided ecosystem: publishers embedded our script to display our AI-generated
contextual ads, while advertisers ran campaigns on CPA/CPC models.

Core Responsibilities:

● Led a team of 7 developers, overseeing day-to-day operations, ensuring engagement, and
maintaining a high-performance, values-driven work environment.
● Defined and delivered comprehensive product requirements, including user stories, UI
prototypes, user flows, and UML diagrams, to ensure smooth and efficient implementation.
● Managed the product backlog, Kanban board, and sprint planning, ensuring smooth delivery
cycles and alignment between business goals and engineering output.
● Designed and ran A/B tests, formulated hypotheses, and prototyped new features to iteratively
improve conversions, click-through rates, and monetization.
● Continuously monitored key product metrics, conducted market and competitor analysis, and
adjusted feature roadmap and monetization strategy based on data.
● Owned and executed the hiring process, including interviews and final selection, ensuring the
team consisted of highly qualified, mission-aligned professionals.

Devtorium/Rein.AI (Adtech startup) Kiev, Ukraine
Senior business analyst, Engineering team Apr 2021 – Sept 2021

Key Achievements:

● Built the business analysis process from scratch and led a team of 3 BAs, establishing streamlined
processes and best practices.

Core Responsibilities:

● Gathered and documented business and functional requirements aligned with product goals,

translating them into user stories, UI prototypes, user flows, and UML diagrams.
● Managed product backlog and Kanban board, led sprint planning sessions, and conducted regular
demos to ensure alignment between stakeholders and development team.
● Mentored junior business analysts, supporting their professional development and improving the
overall quality of analysis and documentation.
● Conducted market and competitor research to identify growth opportunities and inform strategic
roadmap planning.

Citigroup (ICG) (Fintech) Warsaw, Poland
Business Analyst, Dublin Asset Servicing projects team Nov 2019 – Apr 2021

Key Achievements:

● Delivered 6 FTE savings through business analysis and implementation support on the CWO
platform, used by 200+ users across 4 global locations.
● Contributed to the successful rollout of Citigroup’s Asset Servicing Data Lake project

Core Responsibilities:

● Coordinated cross-functional IT projects involving 10+ team members across multiple
locations, overseeing planning, backlog grooming, status reporting, and risk management to
ensure timely and aligned project delivery.

Junior/Senior Specialist/Supervisor, Warsaw Custody dept. June 2018 – Nov 2019

Key Achievements:

● Reduced team size by 30% (from 10 to 7 FTEs) while handling a 34% increase in volume, and
cutting operational losses from $80K to $10K in under one year.

Core Responsibilities:

● Supervised a 10 FTE team handling Corporate Actions processing for France, Netherlands, and
Belgium, ensuring SLA adherence and operational excellence.

SKILLS, ACTIVITIES & INTERESTS

Languages: Native Ukrainian/Russian, Fluent in English, Polish Conversational
Certifications: Candidate in Masters of Sports of Ukraine in chess (nationally ranked player)
Interests: Travelling (30 countries visited), Financial modeling, Box, Chess.