Аліна

Alina Shpak
Communications & Digital Project
Manager

CONTACT ABOUT

[відкрити контакти](див. вище в блоці «контактна інформація») Communications specialist with experience in smart city and digital
initiatives. Worked on communication campaigns, digital services, and
[відкрити контакти](див. вище в блоці «контактна інформація») coordination of communication processes for Ukrainian communities.

@alinaashpak

LinkedIn
EXPERIENCE

Kyiv, Ukraine
Marketing & Communications Manager

MISTO – Smart City Platform
HARD SKILLS Apr 2025 – Present

Prepared marketing and communication materials for the launch
Marketing Strategy
and development of digital city services across Ukrainian
Customer Journey municipalities
Coordinated implementation of communication strategies across
Product Marketing Basics internal teams and municipal stakeholders
Worked with Google Ads, Meta Ads Manager, Google Analytics,
Task Coordination
Looker Studio, and digital communication channels to monitor
Marketing Analytics campaign performance and audience engagement
Conducted market and competitor analysis of Smart City and
Digital Marketing GovTech platforms, with a focus on international and U.S. digital
ecosystems
Figma Basics
Led social media communication processes and coordinated a team
AI Tools including a designer, copywriter, and paid advertising specialist
Worked with ClickUp to support workflow organization, task
tracking, and team coordination

SOFT SKILLS
EDUCATION
Analytical & Strategic Thinking
2025 - 2026
Attention to Detail
Projector Institute – Digital Marketing
Communication Skills
2020 – 2022
Organization Skills
Yaroslav Mudryi National Law University – Master’s Degree in
Law
LANGUAGES
2016 – 2020
Ukrainian – Native V. N. Karazin Kharkiv National University – Bachelor’s Degree in
International Law
English – B2