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creative

by Victoria Lozanova

Creative Strategy · Generative AI · Visual Storytelling

about me
Hi, I’m Victoria Lozanova - a creative strategist, My background in marketing, advertising and
photographer, and AI content creator passionate commercial photography gives me both a strong
about visual storytelling, fashion, and digital visual eye and a business perspective: I think
experiences. about the audience, the platform, the message
and the purpose behind each piece of content

I specialize in creating high-converting visual
I’m particularly interested in building repeatable
concepts, AI-generated campaigns, and social-first
AI workflows that turn creative experimentation
content for brands that want to stand out.
into scalable content..

My work combines creative direction, aesthetics, AI I’m constantly exploring new creative
tools, photography, video production, and content technologies and pushing the boundaries of AI-
strategy to transform ideas into visuals that feel driven visual storytelling.
modern, emotional, and memorable.

t o g r a ph Ma n a v e Pr od t i v e Pro
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2023-2026 2024 2025 2026

my
experience

ABOUT ME
AICreativeProducer and Visual Strategist specializing in
generative image and video, creative experimentation, and social-
first content. I combine professional visual production with AI tools
such as Midjourney, Kling AI, Seedance, and Nano Banana to
develop cinematic, realistic, and stylized visual concepts. With a
background in marketing, advertising, and commercial
photography, I work across ideation, prompting, production, and
post-production to turn creative concepts into scalable content
and repeatable workflows.

WORK EXPERIENCE
Freelance Content Producer &
2024 - Present

VICTORIA
Brand Visual Strategist | Remote
• Direct full-cycle visual strategies for B2B and B2C clients,
specializing in fashion and e-commerce (e.g., children’s apparel,

LOZANOVA
event spaces).
• Integrate AI generation (Midjourney, Kling AI, Seedance, Nano
Banana) into content pipelines, reducing campaign production
time while elevating brand aesthetics.
AI Creative Producer | Visual • Manage end-to-end content production: from moodboard
Strategy | Generative AI & creation and physical photoshoots in Athens to video post-
Content production (Premiere, CapCut).
• Develop social media funnels, content calendars, and SEO-
optimized campaigns that drive audience engagement and sales.
CONTACT
[відкрити контакти](див. вище в блоці «контактна інформація») Performance Marketing & Creative Strategy 2026 - Present
[відкрити контакти](див. вище в блоці «контактна інформація») Developeda social-firstcampaign strategy fora seasonal
product launch.
portfolio (click on it)
Created and tested multiple creative formats including Reels,
cases link ( click on it ) static content and product-focused creatives.
Athens,, Attika Built a paid social funnel combining cold-audience acquisition
with retargeting of engaged viewers.
Used audience engagement and creative performance data to
optimisecampaign direction.
SKILLS SMM & SEO Marketer 2023-2024
Palianytsia Foundation
Creative Strategy • Executedsocial mediamarketing initiatives and community
management.
Branding
• Collaborated on SEO optimization, copywriting, and analytics
Content tracking to increase organic reach.

Audience Insights EDUCATION
Digital Marketing American College of Greece

Master in Advertising Communications

LANGUAGE OdessaNationalEconomicUniversity
Bachelor in Marketing & Logistics
English (fluent)
Russian (native)
SOFTWARE & TOOLS
|Core Skills: Visual Strategy | AI Content Generation
Ukrainian (native) Commercial Photography | Video Production& Post-Production
Polish (B2) | Brand Identity | Social Media Funnels
Software: Midjourney | Kling AI | Adobe Premiere Pro | Lightroom
Greek (A1)
| Photoshop | CapCut Pro | Meta Business Suite | Canva
Seedance | Nano Banana

case studies

projects

project 1
Develop a realistic AI-generated digital OBJECTIVE
Create a realistic AI replica for scalable creator content.
replica of a content creator to enable MY ROLE
scalable content production and advertising Creative direction · AI generation · Visual development ·
campaigns without requiring continuous Retouching
PROCESS
participation in traditional photoshoots or
→ →
Reference images prompting generation →
video recordings. LINK ( TAP FOR MORE) →
refinement final assets
OUTCOME
Created a scalable content system while maintaining a
consistent personal brand identity.

project 2 Ultra-realistic AI video content for
busineses , designed to captivate
audiences and enhance engagement,
is revolutionizing the way brands
communicate with their customers.
By harnessing the power of cutting-
edge technology, companies can
create immersive experiences that
resonate on a personal level. These AI-
driven videos can be tailored to meet
specific marketing goals, whether it's
showcasing products in a dynamic
and interactive way or delivering
personalized messages that speak
directly to individual consumers..

LINK (TAP FOR MORE)

OUTFIT:
project 2 CREATIVE CAMPAIGN
Objective
To translate the brand identity into a human
character — visually expressing its audience,
personality and aesthetic.
Concept
What if the brand were a woman?
A feminine, confident character in a nostalgic
cinematic office world.
Creative Direction
Vintage office × fashion editorial × modern
femininity.
Execution
Art direction · Styling · AI Image Generation · AI
Video · Visual Storytelling
Result
A recognizable character and visual world that make
the brand feel human, aspirational and memorable.

LINK (TAP FOR MORE)

project 3
OBJECTIVE
Create an engaging short-form format designed for retention and channel
growth.
MY ROLE
Concept · Character design · AI scenes · Editing
PROCESS
→ → → →
Character story AI scenes pacing final edit
OUTCOME
Built a repeatable AI-assisted workflow for character-led short-form
content.

LINK (TAP FOR MORE)

Create an engaging animated short-form video
for a YouTube channel focused on children's
entertainment. The objective was to develop
visually appealing content optimised for
audience retention, channel growth, and future
monetization.

I developed the visual concept, created the
animated character, generated scenes using AI
tools, and assembled the final video into a
cohesive short-form story. Special attention was
given to pacing, visual consistency, and audience
engagement to align with YouTube content
performance standards.

project 4 OBJECTIVE
Build anticipation for a new music release through visual
storytelling.
MY ROLE
Creative direction · AI video · Editing · Music sync
PROCESS
→ → →
Track analysis concept AI scenes animation edit
OUTCOME
→
Translated the track’s mood and rhythm into a distinctive social-
first visual teaser.

Develop an animated teaser video to support the LINK (TAP FOR MORE)
launch of a new music release by a DJ and
electronic music producer. The objective was to
create visually striking content that would build
anticipation across social media platforms and
streaming channels.

I created a visual concept inspired by the mood,
energy, and rhythm of the track. Using AI-
powered video generation and editing tools, I
developed animated scenes synchronized with
the music to enhance emotional impact and
audience engagement.

A beauty-focused creative campaign
exploring the intersection of
branding, visual storytelling, and
digital content production.
project 5 The concept was designed to capture
attention through strong visual
aesthetics, emotional appeal, and
social-first content tailored for modern
audiences.

Responsibilities included campaign ideation, creative direction, visual
content development, AI-assisted production, and brand
communication strategy.

OBJECTIVE
Create a distinctive beauty campaign designed to capture attention and
build product desirability.
MY ROLE
Creative strategy · Art direction · AI production · Brand communication
PROCESS
→ → →
Concept visual direction prompting generation refinement →
OUTCOME
Created a cohesive AI campaign with a distinctive visual language across
multiple assets.

project 6
LINK (TAP FOR MORE)

project 7
Managed the brand's digital presence from
strategy to execution, providing a full-service
creative and marketing solution.

The project involved planning and creating
photo and video content, developing creative
concepts, maintaining visual consistency,
managing social media communication, and
supporting brand growth through paid
advertising and content marketing.

OBJECTIVE
Strengthen the brand’s social presence and support growth through
content and paid media.
MY ROLE
Content strategy · Creative direction · Photo/video · SMM · Paid
advertising
PROCESS
Strategy → content planning → production → social→ paid
promotion
OUTCOME
Built a consistent content system connecting organic social content
with paid advertising.

LINK (TAP FOR MORE)

project 7

project 8 I developed a visual concept focused on luxury aesthetics, lifestyle storytelling, and
product desirability. Using AI tools, I created a series of high-end campaign visuals
and a short promotional video designed to highlight the product from multiple
angles while maintaining a strong and consistent brand identity.

project 8
The project demonstrates how AI-generated visuals
can significantly reduce production costs and
timelines while delivering premium-quality content
suitable for modern fashion marketing.

OBJECTIVE
Create premium campaign visuals without traditional location
production.
MY ROLE
Creative direction · AI generation · Product visualization · Video
PROCESS
Product reference → environment→ composition→
→
refinement adaptation
OUTCOME
Expanded one product into a versatile visual campaign across
multiple environments and formats.
Это особенно хорошо показывает scalability, которую любят AI-
компании. Твой исходный кейс прямо говорит о premium
aesthetics, lifestyle storytelling и product desirability.

project 9 Create a premium visual campaign for a swimwear brand using AI-generated
content while maintaining realistic product representation and strong commercial
appeal. The project demonstrates my ability to use AI tools for high-end fashion
marketing while overcoming technical limitations often associated with clothing and
product generation.

project 9
LINK (TAP FOR MORE)
OBJECTIVE
Create realistic AI fashion imagery while preserving product
details.
MY ROLE
Creative direction · Prompting · AI generation · Image refinement
PROCESS
Product reference → prompting → generation → consistency
→
checks refinement
OUTCOME
Achieved realistic product representation across multiple fashion
environments and compositions.

project 10From concept development to final
delivery, I managed the entire content
production process. This included
planning visual narratives, directing
scenes, capturing footage, selecting
shots, editing, color correction, pacing,
and optimizing content for social
media platforms.
My focus was not only on creating
visually appealing videos but also on
ensuring that each piece of content
supported the brand's marketing
objectives and communicated a clear
message to the target audience.

LINK (TAP FOR MORE)

project 11
My work focuses on visual storytelling,
A collection of editorial and commercial
concept development, creative
photography projects created for
direction, and producing imagery that
magazines, fashion brands, and creative
balances artistic expression with
campaigns.
commercial objectives.
LINK ( TAP FOR MORE)

project 12
The client provided an existing photo of a menu item and wanted it to look
professionally photographed while maintaining consistency with the visual style
already used across their website and food delivery platforms.

Using AI-assisted workflows, I transformed the original image into a polished,
professional-looking food photograph. Special attention was given to lighting,
composition, texture, color balance, and consistency with the restaurant's current
visual language.

project 13
Real Estate project. All the furniture was removed from the pictures and was
uploaded for the property's website. The website's interactive gallery made it easy to
explore the property's features, offering a virtual tour that highlighted the spacious
layout, elegant finishes, and breathtaking views. As interest in the property grew, the
virtual staging proved to be a valuable tool in sparking imagination and helping
buyers connect with their future home.

Let’s Work
Welcome to my creative portfolio's contact section! As a layout artist in advertising, I work
with a dynamic team to create innovative campaigns. I transform concepts into visually
striking layouts that engage audiences and align with strategic goals. Contact me to discuss
bringing your ideas to life!

Website
https://www.behance.net/7b514550

Email Address
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Phone Number
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Social Media
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victoria-lozanova/

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