Олександра

HAVE DONE:
Grew @dra.sandraa from 0 to 191K followers in
under 2 years
11.2M views in the last 30 days alone, +4,303 net
new followers, 758K+ interactions
93.8% of viewers are non-followers — strong
discoverability/viral reach, not just an engaged
existing base
Reels have ranged from ~40K up to 40M views
individually
Built and ran a full content system: 3-week Notion
filming plans, a Content Clip Tracker, and a July
push targeting 100 reels across 9 shoot days
Used Windsor.ai analytics to identify best-
performing content categories and optimal
posting time
Lead a 3-person content team (herself as
strategist/manager, a videographer, an assistant)
Ran 20+ brand collaborations across fashion,
travel, tech, beauty, and finance, including LIBAS,
AnyLingo App, ISHA, JoshTalks, Insta360, and
Intent App — branded content never dipped
below 100K views
Work exclusively on paid partnerships (no gifted
collabs), and built a formal pipeline + retention
system for repeat/retainer brand deals

HAVE DONE:
Founded SANДRA JI, a streetwear brand rooted in
cultural identity, not assimilation
Designed and launched debut drop "Desi Me
Rolling" — Madhubani tiger print, hidden bindi
detail, 110-piece limited run
Sold out first drop in a month, organically, with
zero ad spend
Grew sales through barter collabs with larger
bloggers
Built the entire sandraji.com Shopify store myself
(brutalist dark-premium aesthetic)
Set up subscriber-only early access via password-
gated drops
Built the email marketing strategy and funnel in
Klaviyo
Designed a story-driven website funnel to convert
visitors into email subscribers
Hired and onboarded an e-commerce manager as
the brand scaled
Manage customer service and day-to-day brand
operations
WOrked with manufactures in India
Designed the print for tee

HAVE DONE:
Helped with content
strategy for her personal
brand — videos are
reaching millions of views
Filmed content for her
personally and taught her
to create content
independently (mentored
her, like a student)

HAVE DONE:
Produced content, wrote
strategies and scripts,
helped with filming, and
appeared herself in reels

HAVE DONE:
Filmed content as
videographer and content
strategist
Found a winning Reels
format — one reel brought
in 20+ sign-ups for a yoga
training program