Софія

SOFIA ZADOROZHNYUK
OPERATIONS COORDINATOR | BUSINESS DEVELOPMENT TEAM LEAD
St. Julian's, Malta • [відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • Telegram: @bbkitty23

PROFESSIONAL PROFILE

Operations-focused iGaming professional with 3+ years of experience across business development, affiliate
management and in-house media buying. Experienced in coordinating commercial and traffic teams, managing
parallel workstreams, improving workflows, onboarding staff and translating campaign data into actionable KPI
reporting. Combine hands-on knowledge of digital acquisition with strong stakeholder communication,
operational ownership and a focus on profitability.

CORE COMPETENCIES

Operations & delivery: Cross-functional coordination • Task prioritization • Launch management • Deadline and
blocker tracking • Process optimization
Leadership & communication: Team onboarding and training • Stakeholder alignment • Partner management •
Remote collaboration
Performance & finance: KPI reporting • ROI / CPA / conversion analysis • Forecasting • Reconciliation • Budget and
payout control
Tools & AI: Asana • Jira • Google Workspace / Sheets • CRM tools • Keitaro • Everflow • AI-assisted research, reporting
and documentation
Languages: English (Fluent) • Ukrainian (Fluent) • Russian (Fluent)

PROFESSIONAL EXPERIENCE

Operations Coordinator / Business Development Team Lead
Google PPC / Meta (Facebook) / UAC teams | 2026–Present
• Coordinate day-to-day BD operations across multiple traffic acquisition teams, aligning advertiser needs, launch
priorities, campaign follow-ups and internal deliverables.
• Manage partner workflows end to end: outreach, negotiations, onboarding, launch, optimization, reconciliation and
payment control; resolve operational blockers.
• Built, trained and managed an internal BD team; improved onboarding, communication routines, KPI ownership
and task handoffs.
• Consolidate campaign performance, conversion, traffic quality and profitability insights to support prioritization
and scaling decisions with media buyers.

Operations Coordinator / Business Development Manager
In-house Media Buying Team (NDA) | 2025–2026
• Helped build and scale the commercial operations of an in-house gambling media buying project, establishing
advertiser partnerships and repeatable workflows.
• Coordinated launch and delivery between advertisers, media buyers and tracking functions; monitored execution,
reporting and partner follow-ups.
• Maintained Keitaro links, postbacks, routing, conversion validation and operational reports; improved tracking
reliability and cross-team processes.
• Supported KPI reviews, campaign optimization, reconciliations and payment control across CPA, Hybrid and
RevShare models.

Affiliate Account Manager
MONTE-PRO | 2023–2025
• Coordinated affiliate onboarding, partner requests, integrations and communication with internal media buying
teams.
• Managed 100+ tracking-link updates in Everflow and supported postback, pixel and tracking checks to maintain
campaign continuity.

Business Development Manager
AdOperator | 2022–2023
• Managed advertiser communication and commercial workflows across Gambling, E-commerce, Dating and Finance,
including budget planning and campaign scaling.