Sasha

OLEKSANDRA MYKHAILENKO
DATA ANALYST

PROFILE
CONTACT I'm a Data Analyst with experience in business, product, and marketing analytics in iGaming.
I've worked with player behavior and retention to CRM campaigns, VIP segmentation, and
financial performance.
[відкрити контакти](див. вище в блоці «контактна інформація») I enjoy looking beyond the numbers to understand what drives player behavior, why certain
trends emerge, and how they impact the business. My focus is on turning complex data into
[відкрити контакти](див. вище в блоці «контактна інформація») clear, actionable insights that help teams make decisions, improve performance, and drive
business growth.
Odesa, Ukraine WORK EXPERIENCE
[відкрити контакти](див. вище в блоці «контактна інформація»)
mykhailenko-b85209222 Gorilla casino
Dec 2025- Oct 2026
Data analyst (BI/Product Analytics)
SKILLS
Developed and maintained Tableau dashboards covering product performance, player
retention, CRM, VIP segmentation, and Responsible Gaming.
SQL: AWS Athena (Trino/Presto), Built and optimized SQL-based data sources, combining multiple datasets and preparing
reliable data for reporting and analysis.
Databricks, PostgreSQL
Analyzed player behavior throughout the customer lifecycle, focusing on activation,
A/B test reactivation, retention, and changes in player value.
Evaluated CRM journeys, promotional campaigns, bonuses, and gamification mechanics to
BI & Visualization: Tableau, Power BI, understand their impact on player engagement and financial performance.
Conducted cohort analysis and player segmentation to identify behavioral patterns, trends,
Looker Studio
and opportunities for improvement.
Data Preparation & ETL: Tableau Prep, Investigated data discrepancies, validated business metrics, and improved the accuracy and
reliability of analytical reporting.
Power Query
Programming: Python (Pandas) ASAP Solution
OCT 2023 -NOV 2025
Spreadsheets: Advanced Excel, Google
Data Analyst in iGaming
Sheets
Analyzed player activity, transaction data, and key business metrics to
Data Analysis: Data Cleaning, Data
understand customer behavior and product performance.
Transformation, Data Validation, Query Developed Tableau dashboards to monitor retention, conversion, ARPU, LTV,
and payment performance.
Optimization, Dashboard Development
Worked with CRM and marketing teams on player segmentation, campaign
LANGUAGES analysis, and customer engagement initiatives.
Prepared analytical reports and presented findings to support product and
English B2 business decisions.
Ukrainian(native) Used SQL to extract, transform, and validate data from multiple sources.
Russian(native)
Mandarin HSK3 Fractured Byte
Feb 2022 - Aug 2023
Game Recruiter
CERTIFICATION
Full-cycle recruiting for roles in game development: artists, QA, engineers, producers.
Built a steady candidate pipeline using platforms like ArtStation, TurboHiring, Linkedln,
Tableau Desktop Specialist Boolean search.
Conducted market analysis to align recruitment with industry trends.
https://www.credly.com/badge Worked closely with project leads to align hiring efforts with production
s/ca90450d-57fa-45aa-a6b1-
3342662f6e1c/public_url HYS Enteprise
Sep 2021 - Feb 2022
IT Recruiter
EDUCATION Screened and shortlisted candidates for technical roles, ensuring strong alignment with job
requirements.
Conducted direct sourcing via Linkedln and Boolean search to build a steady talent
Bachelor of Economics pipeline.
Coordinated interviews and provided feedback between candidates and hiring managers.
2020-2025
Matched candidates to job requirements through precise screening and skill evaluation.
Odesa I.I.Mechnikov National University