Ahmed

SULLEY AHMED
BUSINESS DEVELOPMENT & GROWTH | B2B TECHNOLOGY SALES | GLOBAL
MARKET EXPANSION | PIPELINE DEVELOPMENT | ACCOUNT MANAGEMENT |
SALES ENABLEMENT | PROJECT MANAGEMENT

Valencia, Spain
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POSITIONING STATEMENT

Targeting a Business Development Manager position, where I can apply 8+ years of technology-sector
commercial, business development, sales, account-management, and marketing experience to build
qualified pipeline, develop strategic customer relationships, open new markets, and create stronger
pathways to revenue.

ABOUT ME

Commercially focused B2B business development professional with 8+ years of progressive experience
spanning business development, sales development, account management, marketing strategy, and
commercial leadership in international technology environments. Offers a distinctive end-to-end
perspective on growth, having worked directly across prospect acquisition, qualification, discovery,
solution alignment, negotiation, sales conversion, client relationships, account development, and
marketing leadership. Experienced in go-to-market strategy, ICP and segmentation, inbound and
outbound acquisition, sales enablement, CRM and pipeline visibility, market expansion, and cross
functional leadership, including leading a 14-person marketing and business development team. A
certified Project Management Professional (PMP), bringing structured project planning, stakeholder
coordination, prioritisation, and execution discipline to complex commercial initiatives.

CORE COMPETENCIES

● Strategic Partnerships & Relationship Development ● Account Management & Expansion
●CRM, Pipeline Management & Sales Forecasting ● Market & Competitive Intelligence
●New Business Development & Revenue Growth ●ICP, Segmentation & Targeting
●Go-to-Market & Market Expansion Strategy ● Cross-Functional Leadership
● Consultative Selling & Solution Alignment ●Negotiation & Deal Closing
●Lead Generation & Pipeline Development ●Account-Based Marketing
●ICP, Segmentation & Persona Strategy ●Global Market Expansion
●Prospecting, Qualification & Discovery ●B2B & Enterprise Sales
● B2B & Enterprise Marketing Strategy ●Customer Acquisition
●Inbound and Outbound Marketing ● Sales Enablement

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EXPERIENCE

GO WOMBAT, UKRAINE / VALENCIA, SPAIN | JUNE 2020-MAY 2026
BUSINESS DEVELOPMENT & MARKETING
Held a broad commercial role within an international technology company serving clients with custom
digital solutions, combining business development, marketing, prospect acquisition, client engagement,
account growth, and enterprise-wide marketing leadership. Later progressed into managing a 14-person
marketing team while remaining closely connected to sales, pipeline development, customer acquisition,
and international expansion.

● Defined and directed business-development and go-to-market priorities around new-business
acquisition, market expansion, account growth, and pipeline development, translating wider
company objectives into clearer target audiences, positioning, campaign activity, and
commercial execution across Europe, the USA, the Middle East, and Africa.

● Identified and evaluated new markets, customer segments, strategic accounts, and commercial
opportunities through audience research, competitive intelligence, customer insight, targeting
analysis, pipeline data, campaign performance, and internal business priorities, helping focus
resources on higher-value growth opportunities.

● Built and supported multi-channel new-business development activity across outbound, LinkedIn,
email, content, SEO, paid media, events, account-based marketing, and CRM, creating more
coordinated routes from prospect engagement through sales follow-up and pipeline progression.

● Improved prospect focus and opportunity quality by developing and refining Ideal Customer
Profiles, segmentation criteria, targeting logic, lead-scoring approaches, and outreach priorities,
enabling commercial teams to concentrate effort on more relevant prospects and accounts.

● Managed prospect and client relationships from initial engagement and discovery through
solution alignment and continuing account development, balancing new-business acquisition
with opportunities to deepen established relationships and increase longer-term account value.

● Worked closely with leadership, sales, marketing, and delivery teams to align market positioning,
customer acquisition, solution development, resource planning, and commercial execution,
strengthening the connection between business development and the wider organisation.

● Strengthened sales enablement and customer-facing communication by reshaping company
messaging and developing pitch materials, company profiles, presentations, proposals, case
studies, event assets, and other collateral used throughout commercial conversations.

● Built a more disciplined operating structure for the team by coordinating internal contributors and
external specialists through clearer ownership, RACI practices, project planning, workflows, KPIs,
and reporting expectations, bringing greater consistency and accountability to execution.

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● Developed relationships with senior customers, prospective clients, partners, and other
commercial stakeholders, while representing the company at international events and
business-development initiatives to support strategic opportunities, partnership conversations,
market visibility, and geographic expansion.

● Established stronger visibility into commercial performance through CRM discipline, pipeline
tracking, funnel reporting, campaign analysis, customer feedback, market intelligence, and
metrics including conversion rates, CPL, cost per SQL, acquisition cost, ROAS, pipeline contribution,
and pipeline ROI, using these insights to improve prioritisation and identify further growth
opportunities.

SELLING.COM, BOSTON, USA | CONTRACT | OCT 2020-JUL 2021
SALES DEVELOPMENT TEAM LEAD
Supported the effectiveness of a B2B sales-development organization for a contact-database provider,
combining quality oversight, campaign analysis, communication review, coaching input, and
management reporting to reinforce stronger sales execution.

● Directed quality-assurance activity across SDR outreach, reviewing customer-facing execution
against expectations for accuracy, consistency, campaign alignment, and sales-process quality.

● Evaluated outreach communications to determine where messaging could better reflect
campaign intent, audience relevance, and established communication standards.

● Examined targeting practices and prospect interactions to identify recurring weaknesses
affecting the quality or consistency of sales-development execution.

● Translated findings from communication and campaign reviews into focused training priorities
that gave team members practical direction for improving future outreach.

● Reinforced performance improvement through recurring feedback loops, connecting observed
execution gaps with coaching and subsequent sales-development activity.

● Analyzed campaign-performance information to identify patterns and insights capable of
informing process decisions and improvements in execution.

● Helped maintain alignment among day-to-day outreach, campaign goals, pipeline priorities, and
reporting expectations through ongoing monitoring of sales-development performance.

● Strengthened leadership visibility into SDR execution through campaign analysis and evaluation
of customer interactions, contributing additional evidence for data informed decision making.

● Connected quality review with employee development by converting recurring communication
and targeting issues into actionable training and feedback.

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HAPPYTUBE, KYIV, UKRAINE | FEB 2018-MAY 2020
SALES DEVELOPMENT & ACCOUNT MANAGER
Managed international B2B business development and customer relationships for a company
distributing mobile games and applications, gaining broad commercial experience across prospect
acquisition, sales conversion, onboarding, relationship management, and account growth.

● Identified and generated new-business opportunities across target industries and international
markets through targeted outbound activity, using email, LinkedIn, social media, and direct
prospecting combining prospect research, events, and relationship development to engage
relevant companies and decision-makers.

● Built structured prospecting sequences across multiple channels, adapting messaging, follow-up,
and outreach approaches according to audience, industry, and prospect response then moved
relevant opportunities through successive stages of the sales process to maintain continuity
throughout prospect engagement.

● Owned the commercial journey from prospect identification and qualification through
negotiation, close, onboarding, and ongoing account development, providing direct exposure to
the complete B2B customer-acquisition lifecycle.

● Developed and maintained a portfolio of international B2B relationships, placing sustained
emphasis on retention, repeat engagement, customer value, and long-term account
development.

● Led and supported commercial negotiations with prospective customers, working to align
proposed solutions, scope, customer expectations, and business requirements throughout the
sales process.

● Qualified inbound and outbound prospects by assessing business needs, relevance,
decision-making authority, potential value, and readiness to progress into a commercial
conversation.

● Managed relationships after acquisition by monitoring account health, satisfaction, and
engagement, increasing retention, repeat business, long-term customer value, and revenue
protection.

● Monitored prospecting and outreach performance across response rates, meetings, qualified
opportunities, conversion, and other activity indicators to identify areas for improvement.

● Supported the development of other sales team members through guidance on prospect
communication, outreach quality, objection handling, and sales execution.

● Coached interns on lead generation, prospect research, and structured follow-up.

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EDUCATION

MASTER'S DEGREE IN INTERNATIONAL ECONOMICS, 2019-2020
Kyiv National University of Trade and Economics

MASTER'S DEGREE IN BUSINESS ADMINISTRATION, 2017-2019
Ukrainian-American Concordia University

BACHELOR'S DEGREE IN INTERNATIONAL MARKETING & MANAGEMENT, 2013-2017
Kharkov National University of Economics

CERTIFICATIONS

PROJECT MANAGEMENT PROFESSIONAL (PMP)
FOUNDATION FOR INTERNATIONAL BUSINESS ADMINISTRATION

TECHNOLOGY & MARKETING PLATFORMS

CRM, Demand & Revenue: HubSpot, Salesforce, Pipedrive, Marketo, Klaviyo, Mailchimp, Instantly, Hunter,
Outreach, Sales Navigator, Apollo, Crunchbase, Clay, Dealroom, Google Ads, LinkedIn Ads, Meta Ads,
Ahrefs, SEMrush, Surfer SEO

Analytics, AI & Delivery: GA4, Google Search Console, Looker Studio, Microsoft Clarity, ChatGPT, Claude,
Gemini, Perplexity, Cowork, Jira, Asana, Trello, Notion, Monday.com, Slack

ADDITIONAL INFORMATION

Languages: English - Fluent | Russian - Intermediate | Spanish - Intermediate

Interests: Football, Cooking, Travel, Learning and playing musical instruments.