Denis

Denis Musienko
User Acquisition Manager — Meta Ads & Google Ads
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SUMMARY
User Acquisition Manager working with small business clients on a freelance basis, launching and optimizing paid
campaigns in Meta Ads and Google Ads. Experience in beauty and dental, home renovation and e-commerce niches with
different campaign objectives: messages, leads and website purchases. Handle the full launch cycle: competitor research,
campaign setup, creative briefs, and analyzing results to improve campaign performance.

WORK EXPERIENCE
Freelance — User Acquisition Manager | Target / PPC Specialist July 2026 – Present
Small business clients. Channels: Meta Ads, Google Ads
Beauty and dental (cosmetologist, dental clinic): ran Meta Ads campaigns with the Messages objective to bring new
clients into Instagram Direct, with budgets of $200–300 per month per client.
Home renovation (turnkey apartment renovation): generated leads with Meta Lead Ads and Instant Forms with
qualifying questions, and launched Google Ads campaigns for people actively looking for renovation services.
E-commerce (kids' clothing store): launched Meta Ads Sales campaigns optimized for website purchases using the
store's existing Meta Pixel setup.
Researched competitor ads in Meta Ads Library and used the findings to shape offers and creative ideas.
Set up conversion tracking with Google Tag Manager and GA4, and checked Meta Pixel events in Events Manager.
Wrote creative briefs for designers covering all placements and formats.
Monitored daily spend and metrics, analyzed and optimized campaigns, and prepared weekly client reports.

SKILLS & TOOLS
Meta Ads: Messages, Leads and Sales campaigns, Lead Ads / Instant Forms, Advantage+ audience, Meta Ads Library
Google Ads: campaign setup and structure, keyword research & match types, negative keywords, responsive ads &
assets, bidding strategies, GA4 conversion import
Analytics & Tracking: Meta Pixel, Meta Events Manager, Google Tag Manager, GA4
Optimization: A/B testing of creatives and copy, Audience targeting, Bid and budget management
Reporting: Google Sheets reports, KPIs (CTR, CPC, CPM, CPL, CPA, ROAS)