Іван

Ivan Medukha
[ Digital Marketing Specialist ]

CONTACTS
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Telegram: https://t.me/realeasyagent
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Linkedin: Ivan Medukha
Facebook/Twitter/Instagram: Ivan Medukha

Kyiv, Ukraine
Ready to work remotely

SUMMARY
Junior Digital Marketing Specialist with a solid foundation from Mate Academy, focused on paid
acquisition and content-driven growth. Experienced in managing Meta Ads campaigns,
conducting target audience and competitor analysis, and creating marketing assets using AI tools
(Midjourney, Runway) alongside Figma and CapCut. Practical background includes building
marketing funnels and developing end-to-end promotional strategies for digital projects.
Upper-Intermediate English level, comfortable working in international and fast-paced
environments.

SKILLS
● Digital Advertising: Meta Ads Manager, campaign setup & targeting, A/B creative testing, budget
optimization, retargeting funnels
● AI & Content Production: Runway, Pixverse, Midjourney, ChatGPT, CapCut (video editing & hooks),
Figma, Canva
● Analytics & Performance: Meta Pixel, Meta Business Suite, basic GA4, UTM tagging, CTR/CPC/CPL
tracking
● Marketing Strategy & Research: Competitor benchmarking, audience segmentation, customer
journey mapping, funnel logic
● Copywriting: Ad copy, visual scriptwriting for short-form video, landing page value propositions
● English: Upper-Intermediate

● Ukrainian: Native

TOOLS
● Google Ads, Google Ads Library
● Google Keyword Planner
● Google Analytics 4
● Meta Business Manager
● Meta Ads, Meta Ads Library
● Microsoft Excel / Google Sheets
● Social Media Platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter)
● Graphic Design Tools (Canva
● AI & Generative Tools (Midjourney, Runway, Pixverse, ChatGPT)

PROJECT

Digital Marketing Specialist
Portfolio Project: link
Responsibilities:

● Conducted a comprehensive business analysis, including SWOT analysis, budget assessment,
market research, and competitor analysis.
● Developed a customer acquisition strategy through Google Ads, Meta Ads, and SEO optimization,
creating targeted ad campaigns and keyword research.
● Designed a retention strategy utilizing email marketing and remarketing to enhance customer
loyalty and increase conversions.
● Created content marketing and social media plans, including a two-week content calendar and
engagement strategies.
● Defined key performance indicators (KPIs) and set short-term business goals to track and optimize
marketing efforts.



EDUCATION
Institution Taras Shevchenko National University of Kyiv
Qualification and Degree Bachelor's Degree in Geology
Dates Attended 2023 - 2027

Institution Yaroslav Mudryi National Law University
Qualification and Degree Bachelor's Degree in International Law
Dates Attended 2023 - 2027

ADDITIONAL EDUCATION
● Digital Marketing Basics course at Mate academy
● SMM Basics course at Mate academy