Ali

ALI ULUTAS
META ADS MEDIA BUYER

PROFILE
Meta Ads Media Buyer with nearly 2 years of hands-on experience in
campaign management, lead generation, and performance optimization.
CONTACT Skilled in ABO/CBO structures, audience targeting, budget scaling, creative
testing, and conversion tracking. Combines performance analytics with a
[відкрити контакти](див. вище в блоці «контактна інформація»)
technical background in IT, CRM integrations, and workflow automation to
support data-driven advertising decisions.
[відкрити контакти](див. вище в блоці «контактна інформація»)
WORK EXPERIENCE
Ukraine, Ternopil
Independent · E-Commerce Clients 2025 Sep - 2026 Sep
EDUCATION Freelance Media Buyer
Managed Meta Ads campaigns for fashion e-commerce clients,
2018 - 2022 handling monthly advertising budgets of approximately $5,000.
BEYKENT UNIVERSITY Built and optimized ABO/CBO campaigns using audience
segmentation, prospecting, and retargeting strategies.
Computer Engineering (Eng)
Applied vertical and horizontal scaling, optimizing budgets based on
CPA, ROAS, CTR, and conversion performance.
CERTIFICATES Conducted A/B testing across UGC videos, static creatives, ad copy,
and CTAs to improve campaign performance.
Meta Media Buyer Certificate
Coursera

Google Ads Certificate Independent · Real Estate Clients 2025 Feb - 2025 Sep
Freelance Media Buyer
Generated 85 website leads with $935.94 in ad spend, achieving an
SKILLS average $11.01 CPL.
Managed lead generation campaigns using Custom Audiences,
Meta Ads Manager and ABO/CBO Lookalike Audiences, Advantage+ Audience, and retargeting
Audience Targeting and strategies.
Optimized campaign budgets through performance analysis,
Retargeting
vertical/horizontal scaling, and CPL, CPC, CTR monitoring.
Budget Optimization and Scaling Conducted creative A/B testing, implemented Meta Pixel tracking, and
Creative Strategy and A/B Testing automated lead transfers through Zapier and CRM integrations.
Meta Pixel, GA4 and GTM
CRM Automation and Reporting
Dönper Danışmanlık Hizmetleri 2022 - 2025
Help desk Specialist
LANGUAGES
Provided IT help desk support for 100+ users, troubleshooting
hardware, software, network, and Microsoft 365 issues.
English (Fluent) Managed Active Directory, DC, DHCP, Microsoft Dynamics CRM, and
Turkish(Native) automated business workflows using Zapier and API integrations.