Олександр

Oleksandr Melnykov
CMO | HEAD OF MARKETING - BRAND-LED TRANSFORMATION
Kyiv, Ukraine | Remote / Hybrid | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

Brand and transformation CMO who builds marketing functions, teams, positioning, and go-to-market systems for
multi-product businesses, launches, and repositioning mandates.
EXECUTIVE PROFILE
Marketing leader with 10+ years of experience building marketing direction, brands, teams, and launch foundations across
iGaming, FMCG, banking, entertainment, Web3, franchise, and digital services. Built a marketing function across three
products, led direct teams of up to 15, and coordinated cross-functional groups of up to 60. Experienced in positioning, GTM,
communication, team design, CRM introduction, product launches, content and partner coordination, and monitoring lead, CPL,
acquisition-cost, and campaign-effectiveness metrics with channel specialists. Best suited to brand-led, transformation, founder-
partner, and multi-product CMO / Head of Marketing mandates.

CORE EXPERTISE
Marketing Leadership: Function Building | Team Design | Multi-Product Coordination | Planning | Agency & Partner
Management
Growth Foundations: Positioning | GTM | Product Launch | CRM Introduction | Lead, CPL & Acquisition-Cost Monitoring
Brand & Communication: Category Building | Brand Platforms | Communication Strategy | Content Direction | Employer
Brand

LEADERSHIP & BUSINESS IMPACT
Built a marketing function from scratch across three iGaming products and coordinated delivery from strategy through
launch.
Tequila CPA - launched from zero and entered industry rankings within 6 months.
OschadBank - card-emission target achieved in 6 weeks versus a 12-week projection.
Limo - brand awareness +10 points with campaign sales KPIs delivered; Tevitta - Red Dot Award 2022.
Led direct teams of up to 15 and coordinated cross-functional project groups of up to 60.

PROFESSIONAL EXPERIENCE
Head of Marketing / CMO | NDA Digital Holding
May 2025 - Jun 2026 | Remote
Built the marketing function from scratch across three iGaming products, defining team structure, positioning, brand
platforms, communication strategy, and launch plans.
Restructured teams, introduced CRM, and coordinated content, media, and specialist partners across multiple products.
Launched Tequila CPA from zero to industry rankings within six months; developed GTM for Progressivo, an online
marketing academy targeting LATAM.
Monitored lead volume, cost per lead, acquisition cost, and campaign effectiveness in collaboration with channel specialists.
Founder & Strategy Consultant (Part-Time Independent Practice) | Kinetyka
Feb 2025 - May 2026 | Remote / Hybrid
Delivered selected brand strategy, positioning, communication, and strategic-session engagements alongside full-time work.
Built flexible project teams of strategists, researchers, designers, and brand managers around client needs.
Selected work included repositioning The Dvizh business club, brand and employer-brand work for STREET, and franchise
launch strategy.
Strategy Consultant | Franchise Group
Mar 2023 - Nov 2024 | Contract, Hybrid
Acted as an embedded brand strategist for new franchise products, from market research and positioning through
messaging, media planning, and activation.
Tested franchise propositions with prospective investors, identified weaknesses, refined product-market fit, and supported
5+ launches.
CMO (Fractional) | Focus Digital Syndicate
Jul 2023 - Oct 2023 | Part-Time, Hybrid
Supported the holding during strategic repositioning, covering brand communication, marketing planning, and coordination
across multiple business directions.

OLEKSANDR MELNYKOV | RESUME

Strategic Director / CMO | Architec Agency
Jun 2022 - Nov 2023 | Remote
Led brand and marketing strategy for Web3, crypto, NFT, and blockchain clients; created positioning, communication, and
GTM frameworks.
Developed content, influencer, SEO, affiliate, and community approaches for crypto-native and mainstream audiences.
Chief Strategy Officer (CSO) | Mozgi Group / Mozgi Ideas
Mar 2018 - May 2022 | Kyiv
Combined lead brand-strategy responsibility in the agency with strategic development across an entertainment holding;
supported client work, internal business units, and new product concepts.
OschadBank: card-emission plan achieved in 6 weeks vs. a 12-week projection after research, communication platform, and
campaign development.
Limo: unified brand platform and communication strategy; delivered sales KPIs and increased brand awareness by 10
points.
Tevitta / LNZ Group: led brand and communication strategy; project won the Red Dot Design Communication Award 2022.
Additional work included Conti Gen Z relaunch, Unit.City brand-character concept, and award-winning creative direction for
Mozgi digital properties.
Project & Strategy Manager | Witty Digital / IdeasLab / CT Influence Games
2014 - 2017 | Kyiv
Built foundations in brand strategy, communication planning, content, SEO, digital delivery, research, contractor
management, and cross-functional project coordination.

EDUCATION & LANGUAGES
Master's Degree, Business - Lazarski University / Coventry University, UK | 2014-2015
Bachelor's Degree, Marketing - WSFIZ, Warsaw | 2016-2018
Bachelor's Degree, Economics & Management - Kyiv National Economic University | 2010-2014
Languages: Ukrainian - Native | English - C1, professional working proficiency

OLEKSANDR MELNYKOV | RESUME