Євгенія

Yevheniia

shchyrska
Marketing Graphic Designer

details profile
phone I’m a performance-focused designer who combines creative thinking
[відкрити контакти](див. вище в блоці «контактна інформація») with data-driven decision-making. I enjoy developing new visual
concepts, testing ideas, and using insights to create designs that
email deliver results. I value constructive feedback, continuous learning, and
[відкрити контакти](див. вище в блоці «контактна інформація») strong collaboration within a team.

links
Linkedin Profile
employment history
Creative Marketing Manager, SKELAR, Liven remote
HARD skills Mar 2026 - Jul 2026

Performance & Advertising Developed and tested creative concepts and hypotheses for
Design
marketing funnels.

Creative Concept Conducted market and competitor research to inform creative
Development
decisions.

Worked through the full creative testing cycle.

Static & Motion Design
Used AI tools for creative ideation and production.

Creative Testing & Iteration
Contributed to high-performing static creatives and process
Performance Data Analysis
improvements.
Competitor & Market
Research

AI-assisted Creative Creative Marketing Graphic Designer, SKELAR, Liven
Production
Apr 2024 - Mar 2026 remote
Responsibilities:
SOFT skills Creating and adapting performance creatives for Google Ads and
Meta Ads.

Creative Problem-Solving
Developing creative concepts, hooks, and visual angles based on
Analytical Thinking
market, competitor, and campaign performance analysis.

Attention to Detail
Creating static (mostly) and animated advertising materials across
different formats.

Cross-functional Collaborating with User Acquisition and Marketing teams to develop
Collaboration
and test creative hypotheses.

Proactivity
Analyzing creative performance and iterating based on A/B testing
Adaptability
and marketing metrics.

Fast Iteration Managing creative production across 2 performance funnels,
maintaining quality and fast iteration cycles.

Software & Achievements:
Tools Improved underperforming funnels and achieved strong ROI.

Introduced new visual concepts and styles with long-term scaling
potential.

Figm a
Successfully tested and implemented new creative approaches for
Adobe Photoshop
sustained performance.
Adobe Illustrator

Midjourney

ChatGPT

Tableau
Graphic Designer, Marketing Agency Individ Kyiv
Trello
Jan 2022 - Jan 2024
Airtable
Responsibilities:
AdHeart
Developing and maintaining a cohesive visual brand identity.

Foreplay Designing engaging static content for Instagram.

Managing a portfolio of approximately 15 projects, ensuring on-
time delivery and successful outcomes through effective
Platforms prioritization, planning, and communication.

Designing banners for Instagram, Facebook, and Telegram.

Analyzing the effectiveness of created designs and banners.

Google Ad s
Actively participating in brainstorming sessions.
Meta Ads
Achievements:
Increased engagement and activity on the project page.

languages Established a unified visual style that aligns with target audience
preferences.

Developed successful advertising campaigns with our team.

Ukrainian: Native Contributed to increased sales and brand awareness through
English: Upper-Intermediate banner design.
Italian: Elementary (in progress)
Korean: Elementary (in progress)
Graphic Designer, (Social Media), An remote
international volunteer project
Sep 2020 - Jan 2021
Responsibilities:
Developing and maintaining a visual brand identity for Instagram.

Designing creative static content for Instagram.

Analysing similar projects and companies.

Adapting to design changes quickly and efficiently.
Achievements:
Increased engagement and activity on the project page by 25%

Increased responses to stories in direct with updated templates.

education
Bachelor of Audiovisual Arts and Production, Kyiv
Kyiv National University of Culture and Arts
Sep 2017 - Jun 2021