Darina

DARYNA KOVALCHUK
SEO SPECIALIST | TECHNICAL SEO & ORGANIC SEARCH

Rivne, Ukraine · Remote
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English: B2

PROFESSIONAL SUMMARY
Technical SEO Specialist with commercial web development experience and hands-on
expertise in technical SEO, on-page optimization, and organic search performance analysis.
Experienced in iGaming, affiliate, brand protection, healthcare, and service-based websites
across international markets. Combines SEO analysis with frontend engineering and
WordPress development to identify technical issues, implement improvements, and support
organic search visibility.

CORE SKILLS
Technical SEO: Technical SEO audits, crawling and rendering diagnostics, indexing
analysis, Google Search Console URL Inspection, XML sitemaps, robots.txt, canonical tags,
301/302 redirects, hreflang, structured data (Schema.org), semantic HTML, Core Web Vitals,
page speed optimization, mobile SEO, SEO migrations, domain changes, redesign
preservation, GEO landing pages.

On-Page SEO: Branded and informational keyword research, search intent analysis,
competitor research, title tag and meta description optimization, heading hierarchy (H1–H6),
internal linking, image optimization and alt text, content optimization, SEO-friendly URL
structure, landing page optimization, website architecture and content structure.

International SEO: Multilingual SEO, international website optimization, hreflang
implementation, GEO-targeted landing pages, brand protection websites.

SEO Analytics: Google Analytics 4 (GA4) configuration and analysis, Google Search
Console (GSC), organic traffic analysis, landing page performance, impressions, clicks,
CTR, keyword performance monitoring, Google Tag Manager, Lighthouse, PageSpeed
Insights, Ahrefs, Semrush.

Frontend Development: HTML5, semantic HTML, CSS3, SCSS/SASS, JavaScript, DOM
manipulation, PHP, responsive and cross-browser development, Critical CSS, deferred
JavaScript, frontend rendering optimization.

WordPress Development: Custom WordPress development, ACF, Gutenberg, Elementor,
WPBakery, hooks and actions, backend customization, Headless WordPress, API
integrations, dynamic SEO pages, custom filters, Figma-to-WordPress implementation.

Infrastructure & Tools: CDN, caching, SSL, hosting and deployment, basic Nginx/Apache
configuration troubleshooting, firewall and caching rules, Git, GitHub, Jira, Trello, Shortcut,
code review, cross-functional collaboration.

PROFESSIONAL EXPERIENCE
BrainRocket — Technical SEO Engineer / Frontend Engineer (iGaming)

November 2024 – September 2026

● Developed and maintained SEO-focused frontend and WordPress solutions for
iGaming products and brand protection websites.
● Monitored websites with established organic search visibility, tracked SEO
performance, identified technical issues, and supported ongoing optimization.
● Built GEO-targeted landing pages and optimized websites for branded and
informational search queries across international markets.
● Implemented technical SEO improvements, including canonical tags, redirects,
hreflang, structured data, and semantic HTML.
● Investigated indexing and rendering issues using Google Search Console and
supported technical SEO troubleshooting.
● Optimized frontend performance using Lighthouse and PageSpeed Insights, focusing
on Core Web Vitals and page loading.
● Supported SEO migrations, domain changes, and redesigns while helping preserve
existing search visibility

Cadabra Studio — WordPress Developer / Technical SEO

November 2023 – October 2024

● Delivered WordPress websites from Figma implementation through production
release, with responsive layouts and SEO-friendly frontend structures.
● Implemented technical SEO and frontend performance improvements.
● Developed custom WordPress functionality, integrations, and page layouts.
● Maintained multilingual websites and supported launches, QA, and technical
troubleshooting.

617 Marketing — Head of Web Development

January 2023 – October 2023

● Led web development workflows and defined frontend technical direction.
● Managed website projects from requirements through deployment.
● Oversaw SEO-focused websites for healthcare and service-based businesses.

● Maintained development standards, reviewed code, mentored developers, and
coordinated cross-functional work.

617 Marketing — WordPress Developer

March 2022 – January 2023

● Developed and maintained international WordPress websites using HTML, CSS,
JavaScript, and PHP.
● Built responsive layouts and custom website functionality.
● Implemented SEO-friendly website structures and supported performance
optimization, maintenance, and QA.

app smart GmbH — WordPress Developer

Germany | December 2021 – September 2022

Full-time: December 2021 – March 2022 | Part-time: March 2022 – September 2022

● Developed and maintained responsive WordPress websites.
● Implemented SEO-conscious frontend structures and supported website
performance, updates, and technical troubleshooting.

Zefirity — WordPress Developer

February 2021 – December 2021

● Developed custom WordPress themes and frontend components.
● Implemented technical SEO and frontend performance improvements.
● Supported responsive layouts, website releases, and ongoing maintenance.

Freelance — WordPress Developer

February 2020 – February 2021

● Delivered WordPress projects from setup through launch.
● Customized themes, layouts, and website functionality.
● Managed hosting, deployment, SSL configuration, and ongoing support.
● Implemented responsive, SEO-conscious frontend structures and performance
improvements.

ADDITIONAL EXPERTISE
● Affiliate and brand protection SEO
● International SEO across European, North American, and Asian markets
● SEO migration and redesign support
● Accessibility and semantic frontend best practices (WCAG fundamentals)
● Cross-functional SEO implementation coordination

TOOLS
Google Search Console · Google Analytics 4 · Google Tag Manager · Lighthouse ·
PageSpeed Insights · Ahrefs · Semrush · WordPress · Git · GitHub · Cloudflare · Jira · Trello
· Shortcut