Ihor

IHOR ROMANENKO
PRODUCT LEAD | iGaming / B2B SaaS / Growth and Monetization
Plovdiv, Bulgaria | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

Product leader with 6+ years across iGaming, B2B SaaS and AI products. Combine regional growth
ownership with building products from zero: product strategy, prioritization, monetization and cross-
functional delivery. Experience across 14+ Asian markets and teams of up to 14 people.
EXPERIENCE
International digital products
2018 - Present | Roles across multiple companies and ventures | Selected work under NDA
Senior Product Manager, APAC | Sep 2025 - Present
3x registration-to-deposit conversion. Led payment journey and localization improvements that
contributed to conversion growth from 20% to 60% in Pakistan (+40 percentage points).
Own the roadmap across 14+ Asian markets, desktop, mobile web and native apps. Prioritize onboarding,
local payments, first bet and retention; define PWA and mirror-rotation initiatives.
Align Engineering, BI, CRM, Marketing and Payments on priorities and dependencies. Define funnel
metrics and A/B test criteria; use Hotjar and post-launch reviews to guide iteration.
AI product venture | Product ownership since 2024
Defined the Human State Intelligence proposition around eye tracking, screen fatigue and focus. Set MVP
scope, roadmap and privacy requirements; brought the product to beta.
Designed subscription tiers, pricing, trial mechanics and unit-economics scenarios covering CAC, LTV,
margin and payback. Specified onboarding, companion and widget experiences, and lifecycle analytics.
Developed B2C positioning, B2B team use cases and a CIS-to-Europe market-entry plan. Drove early
acquisition through guerrilla marketing and prepared investor materials.
Earlier Product Manager roles, 2018-2023: B2B SaaS, advertising and entertainment.
SELECTED CONSULTING ENGAGEMENT
Kit Line
Chief Product Officer Consultant | Current engagement | B2B PWA
Built and launched a new PWA from scratch. Owned the concept, product logic, requirements and
roadmap for a standalone B2B platform with domain rotation. Designed the subscription proposition and
client onboarding.
Major brands onboarded. Connected brands to the platform in Brazil, Argentina and selected Asian
markets.
CORE EXPERTISE
Product strategy / Discovery and MVP / Cross-functional leadership / Funnel optimization / Experimentation /
Activation and retention / Subscription monetization / Unit economics / PWA
EDUCATION AND LANGUAGES
Hillel IT School - Product Management, 2023
Ukrainian and Russian - Native | English - B1 | French - B1