Olha

OLHA FARTUSHNA
SEO SPECIALIST | LINKBUILDER | GEO & AI SEARCH
Kyiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFILE
SEO specialist with hands-on experience across link building, on-page optimization, technical SEO, local SEO, and organic
growth. Currently expanding this foundation into GEO and AI search visibility: supporting content and site optimization for
discovery in Google AI Overviews, alongside established search practices. Analytical, detail-oriented, and comfortable
coordinating outreach and SEO work across teams.

CORE EXPERTISE
Classic SEO Keyword research, search intent, competitor analysis, technical audits, on-page SEO, internal linking, content
briefs, local SEO

Link building Prospecting, donor evaluation, outreach, negotiation, guest posts, link insertions, white-hat tactics, backlink
monitoring

GEO & AI search Foundational hands-on experience supporting visibility in Google AI Overviews through useful, intent-aligned
content and sound technical/on-page SEO

Tools Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, SEMrush, Looker Studio, BrightLocal, SE
Ranking, Majestic

PROFESSIONAL EXPERIENCE
SEO Specialist (Part-time, Remote) | Poirier.agency
November 2025 – Present
• Conduct keyword, search intent, and competitor research to identify ranking opportunities.
• Lead local SEO for treatment centers and restaurants: Google Business Profile optimization, location pages, citations, NAP
consistency, and reviews.
• Implement schema for medical organizations and local businesses, including menus and FAQs; run technical audits covering site
structure, indexation, page speed, and internal links.
• Create content briefs and optimize service, program, and location pages for high-intent searches.
• Execute link building and outreach; support GEO and AI search visibility in Google AI Overviews through content and website
optimization grounded in SEO fundamentals.
• Track rankings, traffic, calls, and leads; report findings using GA4, GSC, Screaming Frog, Ahrefs, SEMrush, Looker Studio, and
BrightLocal.
Junior SEO Specialist | NDA (Remote)
January 2025 – April 2026
• Built and executed SEO strategies to grow organic traffic and rankings for competitive keywords.
• Researched keywords, search intent, and competitors; ran technical audits for indexation, crawlability, site structure, speed, and
internal linking.
• Optimized landing, category, and content pages, including metadata, headings, internal links, and other on-page elements.
• Prepared SEO content briefs and collaborated with writers; monitored rankings, traffic, and site performance and reported next
steps.
• Managed link-building campaigns from prospecting and site evaluation through outreach, guest posts, and link insertions.
Junior SEO Specialist | Yalantis (Software Development Company, Remote)
October 2024 – December 2024
• Conducted keyword research, maintained anchor lists, and performed blog technical audits.
• Optimized key pages through metadata, titles, H1–H6 headings, and internal linking; supported link-building strategy and
identified/disavowed spam backlinks.

Olha Fartushna | SEO Specialist & Linkbuilder 1

PROFESSIONAL EXPERIENCE | CONTINUED
Linkbuilder / SEO Assistant | Yalantis (Software Development Company, Remote)
December 2020 – September 2024
• Prospected and evaluated donor websites, conducted outreach, and negotiated placement terms.
• Secured placements on high-quality blogs, including sites with DR 80+; prepared guest posts and link insertions.
• Applied white-hat tactics including broken link building, resource pages, HARO, and ABC link exchange.
• Prepared technical requirements for copywriters, including keyword research; analyzed competitors and tracked performance.
• Worked with SEO specialists and the CMO on link-building strategies; wrote guest posts.
Linkbuilder / SEO Assistant (Project) | Eleken (SaaS Design Agency, Remote)
January 2022 – November 2023
• Conducted outreach and donor research; used white-hat link-building tactics and Crowdfunding opportunities.
• Collaborated with SEO and marketing leads, prepared copywriter requirements, supported basic SEO audits and on-page fixes.
• Contributed to YouTube SEO strategy, channel and video optimization, competitor analysis, and SEO audits. Reported results
included Top 5 for a banking app design page, Top 10 for a SaaS web design page, and doubled organic search in six months for a
YouTube channel.
Linkbuilder | DexDigital (E-commerce, Part-time, Remote)
November 2020 – December 2021
• Researched donors and competitor backlink profiles; conducted outreach and negotiated guest/sponsored posts and link
placements.
• Identified new link opportunities, tested approaches, prepared copywriter tasks and anchor lists, and monitored quality.
Sales Manager | LTD Mozyr Ukraine, Kyiv
November 2018 – May 2019
• Handled cold calls, developed new customer relationships, and managed existing accounts for diesel fuel and gasoline sales.
• Attracted and closed several major clients, with reported deal values ranging from UAH 1.5 million to UAH 6 million.
Economist / Junior Financial Analyst | Representative Office “Transcargo Services Limited”, Kyiv
June 2013 – February 2016
• Prepared financial statements, monthly analysis, quarterly management reports, market research, and client reconciliation reports.

EDUCATION
Master’s Degree, International Economy | Taras Shevchenko National University of Kyiv | 2009–2015

LANGUAGES & WORKING STYLE
Ukrainian: Native English: Advanced (written communication and grammar) Strengths: analytical thinking, communication,
teamwork, multitasking

Olha Fartushna | SEO Specialist & Linkbuilder 2