Контактна інформація

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Досвід роботи

Digital Marketing Manager

з 12.2025 по 11.2026 (1 рік)
Ікспенд Україна, ТОВ, Дистанційно (IT)

- Developed B2B marketing plans for European markets, combining market and competitor research, ICP definition, JTBD and customer segmentation to refine product positioning, value propositions, priority industries and advertising strategy.
- Managed B2B marketing campaigns across Google Ads and LinkedIn Ads; used marketing analytics, CPC, lead quality and sales team feedback to reallocate budgets between markets and channels, refine targeting and test new marketing hypotheses.
- Collaborated with the marketing team on international target account research and personalized LinkedIn outreach and email sequences, adapting messaging to different buyer segments for B2B lead generation.
- Developed and implemented an SEO and GEO content strategy, turning search insights into practical content playbooks adopted for website content creation and optimization for search engines and AI-generated answers.
- Analyzed marketing KPIs and traffic sources using Google Analytics 4 (GA4), Google Search Console and sales feedback on lead quality; applied findings to revise the marketing funnel, landing page structure and content.
- Led the end-to-end website relaunch, coordinating technical requirements, developers, content updates, site reviews and analytics setup through to launch.
- Built AI-powered analytics dashboards and web parsers with API integrations to automate data collection, process large datasets and create structured databases for recurring research and reporting.
- Managed outsourced marketing projects, including product video production, overseeing contractor selection, creative briefs, budgets, timelines and delivery of marketing assets.

Event & YouTube Manager | CEO’s Personal Brand

з 02.2023 по 11.2025 (2 роки 10 місяців)
Independent Contractor, Одеса (Транспорт, логістика)

- Developed content plans for the CEO’s logistics personal brand; managed YouTube content, video production, YouTube SEO and Google Ads promotion with external specialists.
- Co-organized 5 logistics forums for Association of International Freight Forwarders of Ukraine (AIFFU), each with more than 150 participants.

Lead Marketing Manager

з 04.2022 по 11.2025 (3 роки 8 місяців)
ITL Auto, Одеса (Автобізнес та автосервіс)

- Rebuilt B2B and B2C marketing, introducing an annual marketing strategy, budgets and KPIs to replace ad hoc activities with a structured planning process.
- Used Jobs-to-be-Done (JTBD) and Customer Journey Mapping (CJM) to identify customer segments, refine positioning and adapt marketing campaigns to different stages of the buying journey.
- Optimized Meta Ads campaigns using marketing analytics, lead quality and sales team feedback. Reduced CPA by 55% (from $20 to $9) while maintaining an average 15% MQL-to-SQL conversion rate.
- Built AI-assisted analytics dashboards and web parsers to collect and process market, competitor and sales data for marketing research, channel analysis and performance reporting.
- Led the end-to-end website relaunch, covering technical requirements, UX/UI, development and SEO content. Built marketing funnels that increased website traffic by 30%.
- Managed 8+ external contractors across website development, performance marketing and design projects, overseeing contractor selection, briefs, budgets, deadlines and deliverables.
- Developed sales presentations and branded marketing materials, coordinating design and print production to support client meetings and B2B sales activities.

Lead Marketing Manager

з 04.2022 по 11.2025 (3 роки 8 місяців)
ITL Group, Одеса (Транспорт, логістика)

- Owned B2B marketing planning, market and competitor research, annual budgets, and KPI tracking for logistics services.
- Collaborated with the sales team on commercial proposals, presentations, and sales materials to support customer acquisition and B2B sales activities.
- Coordinated website projects, branding initiatives, industry exhibition preparation, and external specialists, managing content, priorities, deadlines, and deliverables.
- Developed TikTok and Instagram recruitment campaigns that supported the hiring of 20 drivers and the creation of a candidate database for future recruitment.

SMM&Digital Marketing Manager

з 06.2020 по 03.2023 (2 роки 10 місяців)
Inter Trans Logistics Co Ltd, Одеса (Транспорт, логістика)

- Generated an average of 25 sales-qualified leads per month through paid advertising campaigns for B2B logistics services.
- Managed Google Ads and Meta Ads campaigns, optimizing targeting, CPL and CTR through performance analysis and A/B testing.
- Developed SMM strategies and content plans, coordinated photo and video production, and managed external designers and contractors.
- Conducted website SEO audits, analyzing site structure, keywords, metadata and user behavior.
- Created marketing presentations and sales materials to support B2B customer acquisition.

Освіта

Одеський національний університет імені І. І. Мечникова

Міжнародні економічні відносини, Одеса
Вища, з 2019 по 2020 (1 рік)

Додаткова освіта та сертифікати

Product Marketing – Projector

2026

SMM Strategy – Filatov Education

2024

Internet Marketing – Hillel IT School

2020

Знання і навички

• B2B Marketing Strategy
• Go-to-Market (GTM) Planning
• Marketing Campaign Management
• ICP & Customer Segmentation
• Market & Competitor Research
• Jobs-to-be-Done (JTBD)
• Customer Journey Mapping (CJM)
• Lead generation
• Outbound marketing
• SEO & GEO
• Website Management
• Paid Advertising
• Lead Quality Analysis
• Marketing Hypothesis Testing
• Budget Planning & Allocation
• Contractor & Project Management
• AI Automation

Знання мов

• Англійська — вище середнього
• Німецька — середній
• Українська — вільно

Додаткова інформація

Marketing Manager with 5+ years of experience across B2B and B2C marketing in logistics and automotive, including nearly one year in B2B SaaS. Developed B2B marketing plans for European markets, using market research, ICP and positioning to prioritize target industries and marketing campaigns. Reduced CPA by 55% in automotive marketing and coordinated 8+ external specialists across marketing projects. Combine marketing analytics, sales feedback and AI automation to guide marketing decisions and focus on lead quality and B2B lead generation.