Вiкторiя

Viktoria Vasylenko

Senior SMM Manager

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Antalya, Turkey, open to remote work or relocation [відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація») /

Portfolio: https://drive.google.com/file/d/13uEG05gz1d-y_C2aaqxEKdptetdCd-mI/view?usp=sharing

ABOUT ME

SMM and Content Marketing Specialist with 12+ years of experience in B2C SaaS online dating
products. Worked as a freelancer on various healthcare, e-commerce, and agency projects.

Expert in content strategy, community growth, native advertising, and cross-channel campaigns, with
proven results in audience growth, engagement, retention, and brand awareness across multiple
languages and regions.

I grew dating communities and social audiences from scratch to 100,000+ users, managing pages
and groups across multiple languages (English, Russian and other languages with help of AI), and
coordinating cross-functional teams to deliver measurable results.

WORK EXPERIENCE

Senior Social Media / Content Marketer (Remote) Feb 2017 - July 2026

IT-company - DablTech LTD

Supported marketing and growth activities for 6 dating brands

● Scaled 6 SaaS dating products from zero to 100,000+ social media followers
● Developed and executed content strategies, campaigns, and community growth initiatives
across 8 groups and 37 pages in total on different Social Media Platforms (~200,000 users
total)
● Managed multilingual social content (Russian, English, Hebrew, Arabic, German, Turkish
(website translation))
● Produced 100+ native advertising articles, webinars, interviews, and special projects
● Collaborated with influencers and bloggers ( CIS, EMEA countries) to maximize reach across
multiple regions
● Launched ad campaigns on Telegram and FaceBook in communities, optimized for
registration cost (as low as $0.20 per signup)
● Drove YouTube organic channel growth: 10k → 35k views in 3 months on a gay-friendly
project
● Drove TikTok and YouTube organic growth from 4k → 60k views in 6 months

● Worked closely with SEO, marketing, and design teams to align content, ads, and social
campaigns with product goals
● Monitored feedback, reviews, and app store reputation across all major platforms

Social Media Manager Feb 2014 - Feb 2017

Mobinyashki - E-commerce

● Supported digital marketing and product promotion through content and social media
● Created strategies to increase brand awareness, loyalty and reach organically, from zero
● Created content aligned with product offers and audience needs
● Supported performance tracking and reporting

Freelance Social Media Marketing Specialist (Remote) May 2014 - Feb 2017

● Managed multiple freelance and project-based campaigns for E-commerce, Healthcare &
Dental, Construction & Real Estate, Coaching, and Personal Brands
● Developed end-to-end social media strategies, from audience research and competitor
analysis to content creation and campaign execution
● Produced text, visual content and managed targeted ad campaigns to optimize engagement
and conversions
● Monitored analytics and adjusted campaigns to increase reach, engagement, and ROI
● Collaborated with clients to enhance brand visibility, user engagement, and online reputation

TOOLS

Meta Business Suite, Creator Studio, Google Analytics (GA4), Google Tag Manager, SEMrush,
Ahrefs, SimilarWeb, YouScan, Hootsuite, BuzzSumo, Mailchimp, Trello, Notion, Slack, Google
Workspace, Jira, Figma, Canva, Adobe Photoshop (basic), CapCut / Adobe Premiere, Edits, YT
create, ChatGPT, MidJourney, Customer Development (CustDev) and hypothesis validation, Market
and competitor analysis, development of competitive positioning. Understanding and calculating unit
economics, CJM, JTBD framework, Development of content strategy and media planning aligned with
product goals, Go-to-Market (GTM) strategy development.

EDUCATION

Kyiv National University of Technologies and Design
Master’s Degree - Automation and Computer-Integrated Systems

Sept 2010 - May 2015

PROFESSIONAL TRAINING & CERTIFICATIONS

Netology (Online Professional Education)
2018 - 2023

● Content Marketing & Media Strategy - 5 months
● PR in Digital: Strategy and Reputation - 4 months
● Head of SMM - 4 months
● Mobile Marketing - 4 months
● Internet Marketing (Middle → Senior) - 9 months
● Product Marketing Manager - 6 months: covered topics: Go-to-Market strategy. Product
Positioning and Messaging, Customer research and Interviews, Lean-Canvas, Product
Lifecycle marketing, Market and Competitor analysis, Budgeting
● My academic project G2M Strategy for EdTech SaaS Product (B2C): https://bit.ly/4tCIvaV

LANGUAGES: English - B2 (IELTS 6.5); Turkish - B1; Russian - Native; Ukrainian - Native

REFERENCES: Available upon request.