Галина

HALYNA LUBOCHKOVA
B2B MARKETING & GROWTH SPECIALIST

SaaS Marketing | Demand Generation | B2B Lead Generation | LinkedIn Marketing | Email
Marketing | Content Strategy

Ukraine | Remote
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
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PROFESSIONAL PROFILE
B2B Marketing Specialist with 4 years of experience in digital marketing, SaaS, demand
generation, lead generation, content strategy, and marketing communications across
international markets, primarily the US.

Experienced in developing and executing multi-channel marketing activities, growing organic
audiences, managing corporate and executive LinkedIn presence, running targeted B2B
outreach campaigns, and managing email marketing communications.

Combines strategic content planning with hands-on execution across LinkedIn, email, SEO,
and organic acquisition channels. Experienced in audience research, prospect qualification,
campaign optimization, marketing analytics, and collaboration with product, engineering, and
creative teams.

Selected results:

● Grew a CEO's LinkedIn audience by 399%, from 500 to 2,495 followers.
● Built a professional LinkedIn profile from scratch to 949 organic followers within one
year.
● Contributed to 27 partnership negotiations through targeted B2B outreach.
● Managed international outbound campaigns involving 35,000+ emails.
● Achieved a 16.7% reply rate in an outreach campaign.

CORE EXPERTISE
B2B Marketing & Demand Generation

● B2B Marketing and Lead Generation
● Demand Generation Campaigns
● Audience Research and ICP-related Prospect Profiling
● B2B Prospecting and Qualification
● Outbound Marketing and Personalized Outreach

● Partnership Development and Digital PR

SaaS & Growth Marketing

● SaaS Marketing Communications
● Organic Acquisition
● Campaign Planning and Execution
● Marketing Hypothesis Testing
● Audience Development and Engagement
● Performance Analysis and Optimization

LinkedIn & Personal Branding

● LinkedIn Marketing and Company Page Management
● Executive Personal Branding
● Thought Leadership Content
● Organic Audience Growth
● Professional Networking and Engagement

Content & SEO Marketing

● Content Strategy and Editorial Planning
● English-language Marketing Copywriting
● Articles, Educational Content and Product Communications
● Content Repurposing and Distribution
● SEO Content Optimization and Keyword Research
● On-page SEO and Link Building

Email Marketing & Automation

● Email Campaign Management
● Email Copywriting and Personalization
● Audience Segmentation
● A/B Testing
● Email Sequences and Follow-up Campaigns
● Automated Communication Workflows
● Email Performance Analysis and Deliverability QA

Marketing Analytics & AI

● Campaign Performance Monitoring and Reporting
● Google Analytics 4 and UTM Tracking
● LinkedIn and Email Analytics
● AI-assisted Research and Content Production
● AI-assisted Prospect Research and Personalization
● Marketing Workflow Optimization

PROFESSIONAL EXPERIENCE
SOCIALA | SaaS Product Company

Partnerships Manager | B2B Marketing, Growth & Communications
March 2024 – August 2026

Worked within the marketing team of a SaaS platform helping creators and coaches
monetize their content through paid posts, communities, chats, and other digital products.
Managed LinkedIn marketing, content development, B2B outreach, partnership acquisition,
and email communications across international markets, primarily the US.

LinkedIn Marketing & Brand Development

● Managed the corporate LinkedIn page, the CEO's personal profile, and a
partnership-focused profile.
● Developed executive personal branding strategies, including positioning, target
audience, content direction, and communication style.
● Created and managed English-language content plans, editorial calendars, and
publishing workflows.
● Developed organic audiences through targeted networking, professional
engagement, and consistent content publishing.
● Created company updates, product announcements, thought leadership posts,
articles, and educational materials.

B2B Lead Generation & Partnerships

● Researched and qualified potential partners, creators, coaches, influencers,
publishers, and investors across international markets.
● Planned and executed targeted outreach campaigns, including prospect research,
contact sourcing, segmentation, personalized messaging, and follow-ups.
● Developed partnership proposals and managed communication with potential
partners.
● Coordinated two remote researchers, established research criteria, assigned tasks,
and reviewed data quality.

Email Marketing & Product Communications

● Managed email campaigns from audience research and contact preparation to
copywriting, segmentation, campaign setup, and performance analysis.
● Created personalized English-language emails, subject lines, CTAs, and follow-up
sequences.
● Worked with SendGrid and the company's internal marketing platform.
● Developed onboarding emails, welcome communications, product announcements,
and feature updates.
● Planned automated communication scenarios, including triggers, sending conditions,
and email sequences, in collaboration with developers.

● Conducted A/B tests and monitored Open Rate, CTR, Reply Rate, Bounce Rate,
Unsubscribe Rate, and Conversion Rate.
● Performed pre-launch quality checks, email validation, and deliverability monitoring.

Analytics, Content & AI

● Monitored LinkedIn and email campaign performance and maintained reporting in
Google Sheets.
● Used Google Analytics 4 and UTM parameters to analyze website traffic sources.
● Created and adapted content for LinkedIn, Instagram, Threads, and YouTube.
● Used ChatGPT, Claude, Gemini, and Perplexity for marketing research, content
creation, messaging personalization, and workflow optimization.
● Collaborated with product, engineering, design, and marketing teams on
communications and campaign execution.

ARTESA

Outreach Specialist | B2B Outreach & SEO Marketing
September 2022 – February 2024

Managed international B2B outreach, SEO link-building campaigns, and content production
across the US, UK, Canada, and Germany.

● Researched and qualified websites and publishers based on industry relevance,
audience fit, and SEO potential.
● Built prospect databases and conducted personalized outreach to website owners,
publishers, and editors.
● Negotiated guest post placements, backlinks, and brand mentions.
● Secured approximately 25 backlinks per month through targeted outreach and
publisher negotiations.
● Managed 40–50 personalized outreach emails daily and coordinated follow-up
communication.
● Researched topics and produced approximately 10 SEO-focused articles per month
for external publications.
● Published and optimized content in WordPress, including headings, metadata,
images, alt text, and internal and external links.
● Used SEO research and optimization tools to identify relevant websites and content
opportunities.

TOOLS & PLATFORMS
Marketing & Social Media: LinkedIn, Instagram, Facebook, Reddit, YouTube, Influencity

Email Marketing: SendGrid, Sociala Backoffice, EmailListVerify, Mail-Tester

Analytics & SEO: Google Analytics 4, Google Search Console, Ahrefs, Semrush, UTM
Tracking

CMS & Productivity: Google Sheets, Microsoft Excel, Google Workspace

AI Tools: ChatGPT, Claude, Gemini, Perplexity, Google AI Studio, Claude Design

Other: Grammarly, Microsoft Office

EDUCATION
Kyiv National Linguistic University
2010–2015
Specialist Degree in Language and Literature
Qualification: Philologist and Teacher of English, German, and World Literature

Boosta Education
2022
SEO & Link Building

LANGUAGES
● Ukrainian — Native
● English — Upper-Intermediate (B2)
● German — Basic (A2)