Олена

OLENA KARINA
Kyiv
6/45, Levka Luk’yanenka.
04212, Ukraine

Cell phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)

CURRICULUM VITAE
DATE OF BIRTH
July 08, 1978
FAMILY STATUS
Married, raising a daughter
EDUCATION
1995-2000 – Kharkiv Skovoroda State Pedagogic University
Faculty of Sociology and Psychology
Full-Time Education
Specialty: Sociologist
Diploma with Honors

2000-2003 – Post-Graduate Student of Philosophy Chair of Kharkiv National University of Radioelectronics
Topic of Thesis: “Virtual Reality: Ontologic Status”
QUALIFICATION
1/ Sociologist, Teacher of Sociology and Philosophy
2/ Candidate of Science (Philosophy) (2004)
WORK EXPERIENCE
November 2021 – till now

October 2019 – January 2020

September 2011 – October 2021
Research.ua
Position: Marketing research analyst
Duties:
• analytical work: analysis of data obtained according to the results of all types of ad-hoc and wave quantitative market studies (B2C and B2B audience),
• preparation of reports, conclusions, recommendations.
UNDP “Security and Justice” Survey
Position: Trainer and Field Supervisor
Duties:
• Prepare a guide for deep interviews and conduct deep interviews with specific categories of people: persons with disabilities, LGBT, sex workers, persons living with HIV and representatives of other vulnerable groups. Prepare an analytical report summarizing the key findings.
• Prepare Final Report on the results of the survey (general information), problems and concerns revealed, ways the problems and concerns were adressed, lessons learned, general observations and recommendations for the future iterations of the survey.
Yasno Research & Consulting Group, Kiev, Ukraine
Position: Research Chief Executive Officer
Duties:
• Management of marketing studies (planning, budgeting, control of the process, communication with clients)
• Conducting of marketing studies (qualitative as well as quantitative): “full circle”
• preparation and monitoring of creation of materials for study,
• concurrence of materials with the client,
• arrangement and conduction of quantitative and qualitative studies,
• analytical work: analysis of data obtained according to the results of all types of ad-hoc and wave quantitative market studies (B2C and B2B audience),
• preparation of reports, conclusions, recommendations.

Development of the projects on community security and justice topics in Ukraine as well as in the researches relating to vulnerable groups of population, analytical reports /products prepared:

•“Public Opinion Poll of Residents of the Autonomous Republic of Crimea” (as part of the project Regional Program “Public Opinion” with support from the EU-UNDP, June 2011-October 2012),
•“Tourist Development Prospects in the Autonomous Republic of Crimea” (at the request of the EU-UNDP Project, August 2013),
•Donbas reconstruction (with support from the Foundation for Development of Ukraine, August 2014),
•“Humanitarian Situation in Donetsk and Luhansk Oblasts” (with support from the Foundation for Development of Ukraine, August – September 2017).
As the methodologist (development of guides) and the moderator (conduction of in-depth interviews with the authorities, non-governmental organization, vulnerable groups of population):
“Comprehensive study of situation in the security sphere of Kharkiv region: study of consequences of application of law about local elections, budget decentralization, start of the process of joint territorial communities creation, reorganization of force authorities, optimization of public sector, decommunization and social consequences of military confrontation in the Donbas”.

Experience in the sphere of coordination and management of quantitative researches in the households at the national and regional levels as well as the supervision activity:
•Consumer survey and observation of consumer behavior for OTC drugs,
•Research of consumer behavior at the Ukrainian market of bicycles,
•Research of public opinion and electoral moods in Sumy Oblast (August-September 2015), in Kharkiv Oblast (May-September 2014), in Kyiv Oblast (September 2014, May-June 2019),
•Analysis of perception of brand of womenswear and accessories in Dnipropetrovsk Oblast (August 2016),
•Analysis of positions of brands of bicycles and consumer behavior in Ukraine (August-September 2018) and others.
2010 – 2011
Freelancer, Kiev, Ukraine.
Position: Analyst
Duties:
• preparation and monitoring of creation of materials for study,
• concurrence of materials with the client,
• analytical work: analysis of data obtained according to the results of all types of ad-hoc and wave quantitative market studies (B2C and B2B audience),
• market segmentation,
• preparation of reports, conclusions, recommendations.
June 2008 – May 2010
Ukrainian Marketing Group Research International (UMG RI), Kiev, Ukraine
Department of Quantitative Studies
Position: Analyst
Duties:
• preparation and monitoring of creation of materials for study,
• concurrence of materials with the client,
• analytical work: analysis of data obtained according to the results of all types of ad-hoc and wave quantitative market studies (B2C and B2B audience),
• arrangement and conduction of quantitative and qualitative studies of pharmaceutical market,
• market segmentation,
• preparation of reports, conclusions, recommendations.
July 2006 – March 2008
Winbau, Kharkiv, Ukraine
Advertising and Marketing Department
Position: PR Manager
Duties:
• development of media plan, formation and concurrence of budget,
• development of complex of PR actions and their implementation,
• writing of articles, press-releases for specialized, business, and popular publications, text editing,
• work with designers with respect to creation of dummy layouts for press, preparation of briefs,
• publication of advertizing materials in specialized, business, popular, and reference publications,
• editing of catalogues, guidance manuals, advertizing materials,
• arrangement of corporative newspaper (writing of articles, news, preparation of interviews, market reviews, etc.),
• supervision of work of corporate site, information content of corporate site for all heads,
• publication of news, advertisements in Internet, control of customers’ work,
• ordering of advertising products and POS materials,
• work with contractors, control of contractors’ work,
• development and implementation of marketing actions relating to product promotion.
July 2005 – June 2006
Kharkiv State Aircraft Manufacturing Company
Department of Strategic Development
Position: Sociologist
Duties:
• weekly monitoring of market events,
• analysis of company PR activities, preparation of recommendations regarding strategy correction,
• analysis of company image and its products by content analysis method,
• writing of image articles, press releases, interviews.

November 2003 – June 2008
Kharkiv National University of Radioelectronics
Position: Docent of Philosophy Chair
Duties:
• lectureship and carrying out of seminars for training courses “Philosophy”, “Informatization of Society”, “Postindustrial Society Development Trends”, “Philosophic Problems of Scientific Knowledge”,
• participation in scientific conferences,
• writing of scientific articles and head-notes of reports,
• development of training aids.
May 2003 – February 2005
Institute of Global Strategies
Position: Politologist
Duties:
• monthly monitoring of mass media for the topic “Dynamics of Political, Economic, and Social Transformations in Kharkiv Region”,
• monthly analysis of political situation in the region,
• mass media content analysis for the above topic.
July 2002 – February 2003
National Institute for Strategic Studies at Administration of the President of Ukraine
Position: Junior Research Associate
Duties:
• weekly and monthly monitoring of mass media for the topic “Dynamics of Political, Economic, and Social Transformations in Kharkiv Region”,
• monthly analysis of political situation in the region,
• writing of analytical notes.
ADDITIONAL SKILLS
Advanced PC user (MS Office, Internet), SPSS, OSA