Ірина

Iryna Frantsuz
Copywriter & Content Strategist
London, UK (open to remote work) | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)
Portfolio: jolly-bun-00a.notion.site/Portfolio-bb3cccbd2ce98246b78301e9eeade71f

PROFILE
Copywriter and content strategist who turns complex ideas into clear, persuasive copy that people want to read
and act on. At Awesomic, a global talent platform, I lead the tone of voice across web, email, ads and UX copy. I
have also written a website from scratch for a Y Combinator-backed legal AI start-up, delivered 20+ brand
launches at a PR agency and run social media for national concert tours. A legal background sharpened my
precision; acting training gave me an ear for rhythm. I use AI tools to research and test at speed, while strategy,
voice and the final edit stay human. English C2, Ukrainian native.

SKILLS
• Tone of voice and brand guidelines: a distinctive voice applied across web, email, ads and product
• Conversion copywriting and A/B testing: goal-led landing pages, newsletters and ads
• UX writing and microcopy: clear, helpful interface copy across the product
• Headlines, taglines, naming and campaign concepts for brand launches and campaigns
• Scriptwriting: video scripts for ads, social media and promos, as well as internal communications
• Content strategy and SEO: content plans and keyword-led website and landing page copy
• Brand storytelling and PR: media outreach, brand launches and social media campaigns
• Complex subjects in plain English: legal, financial and technical topics made clear and engaging
• Editing and proofreading in British and American English; adapting content between Ukrainian and English
• Ghostwriting: LinkedIn and X posts and blog articles in a founder’s voice
• AI-assisted content: Claude, Perplexity, Copy.ai, Writesonic, Scalenut and Grammarly; prompt design and AI
agents; always human-reviewed

EXPERIENCE
Creative Writer / Content Strategist, Awesomic 04/2025 – Present
Y Combinator-backed subscription platform connecting start-ups and global brands with vetted design, development
and marketing talent
• Lead the creative direction of company copy, from headlines and taglines to campaign concepts
• Develop and maintain tone of voice guidelines for a global B2B brand: clear, imaginative and quietly funny
• Have written 20+ customer case studies, including KyivstarTech and Protex AI
• Write search-optimised, conversion-focused copy for the website, landing pages, newsletters and ads, plus UX
copy and microcopy across the product
• Run A/B tests on headlines and messaging with marketing, product and design stakeholders, using
performance data to sharpen campaigns
• Use AI tools to speed up research, ideation and copy variations; strategy and the final edit stay human

PR Manager / Creative Copywriter, Spinus Agency 12/2024 – 03/2025
Ukrainian PR agency whose clients have included the British Council and Edinburgh Business School
• Developed content and PR strategies for agency clients
• Delivered 20+ launches from naming to go-live: names, brand stories, launch copy and PR support
• Wrote creative copy for clients’ digital channels

Social Media Manager (project-based), Nino Katamadze Concert Company 2024
Concert organiser for Georgian jazz singer Nino Katamadze; engaged for each tour and the build-up between tours
• Designed and delivered social media content strategies for national concert tours and cultural events
• Wrote tour announcements, event copy and social posts, and ran fan engagement campaigns

PR Team Member (part-time, project-based), Yanina Sokolova’s Charitable Foundation 07/2023 – 09/2023
Ukrainian charity founded by TV journalist Yanina Sokolova
• Managed media outreach and communications for the foundation’s initiatives, securing media coverage

Legal Assistant & Blog Writer, Miller Law Firm 06/2022 – 12/2022
Ukrainian law firm
• Turned complex corporate law topics into clear, accessible articles for the firm’s blog

SELECTED PROJECTS
• Lightfield (now Neomatter), a Y Combinator-backed AI start-up for in-house legal teams: created the landing
page structure and wrote all website copy from scratch, before any messaging existed
• Truss Payments, a payments platform for construction businesses: website copy and tone of voice guidelines
• Zenique Hotels, a family-founded hotel group in Northern California: content for the Portfolio, Our Team,
About Us and Careers pages
• Matomo, the open-source web analytics platform: sales product sheets

ADDITIONAL EXPERIENCE
English Tutor (freelance), Preply 2025 – Present
• Design tailored programmes in conversational English and advanced grammar for professionals

Expert, Child Protection Centre, Office of the Ombudsman of Ukraine / UNICEF 2023
• Monitored children’s rights issues and coordinated communication between state bodies and international
humanitarian partners
Assistant Manager, Ukrainian Team, Burning Man 2023
• Supported international negotiations, organisation and logistics for the Ukrainian creative camp

EDUCATION
Master of Laws (LLM), Yaroslav Mudryi National Law University, Kharkiv, Ukraine 09/2023 – 01/2025
Bachelor of Laws (LLB), Taras Shevchenko National University of Kyiv, Kyiv, Ukraine 09/2019 – 06/2023

TRAINING AND CERTIFICATIONS
• AI: AI Specialist and AI Agents (Genius.Space); AI course (Founderz with Microsoft)
• Marketing and communications: Digital Marketer + AI, Brand Management, PR and Communications, Email
Marketing (Genius.Space); SMM Complete (Filatov); Creative Marketing Course (Brainstack, 2026)
• Media and data protection: Journalism & Media (EdCamp); Personal Data Protection (EdEra and the Ministry
of Digital Transformation of Ukraine)

LANGUAGES
English: C2 (Proficient) | Ukrainian: Native | Polish: B2 (Upper intermediate) | German: A2 (Elementary)

INTERESTS
• Theatre: ran a theatre review blog on TikTok and Instagram; its cultural-event giveaways raised $4,000+ for
Ukraine. One year of acting training
• Poetry: reading and writing it, the best training for saying more with fewer words
• Alpine skiing: instructor level; taught children and adults