Alona

Alona Voronova

Mobile telephone: [відкрити контакти](див. вище в блоці «контактна інформація»)
E-mail:[відкрити контакти](див. вище в блоці «контактна інформація»)
Date of Birth 13.06.1988
Summary
Multilingual PR professional (English, Spanish, Ukrainian and Russian) with over 7 years of experience in reputation management, media relations, and crisis communication in the iGaming and betting industry. Proven track record in creating engaging content, working with media, and managing online brand reputation internationally.

Education:Higher
2004-2009 University of Economics and Law "KROK"
Specialty: Master of international economics

2002-2005гг. 1’st Kyiv courses of foreign languages - English course

July-August 2014 English language course at IELS Malta (LAL Malta) - English language school in Malta.
Professional and work experience:
FAVBET
December 2021 – Present / PR MANAGER
- Generating ideas and creating texts and visual materials for product reviews;
- work with the media, journalists. Publication of articles, interviews, reviews;
- monitoring of Brand mentions in Ukrainian and international media, social networks, bookmaker sites, ratings, sites with player’s review;
- anti-crisis communication, management and analysis of conflict situations;
- work with blocking the negative mentions and removing websites with criticism from the TOP-20 Google search results;
- preparation of analytical reports (weekly, monthly, quarterly);

1XBET (WINWIN Media Agency)
April 2020 – December 2021 / SERM MANAGER
- Monitoring of Brand mentions in Ukrainian and international media, social networks, bookmaker sites, ratings, sites with player’s reviews;
- work with negative mentions;
- communication with players like the official representative, resolving complaints;
- writing texts for reviews/feedback;
- upgrading accounts on social networks (Facebook, Instagram, Quora and Reddit);
- anti-crisis communication, management and analysis of conflict situations.

LBI Company
August 2016 – April 2020, media analyst / MEDIA ANALYST
Clients: US Embassy, Cabinet of Ministers of Ukraine, Ministry of Internal Affairs, Polish Institute in Kyiv, Mars Incorporated, Law Firm Integrites
- Media monitoring (the most rated international and Ukrainian medias, news and military online portals, Facebook accounts of Ukrainian politicians and TOP bloggers);
- search and analysis of the most important news about the current situation in the political, economic and cultural sphere in Ukraine;
- translation news in English;
- conducting of qualitative and quantitative research;
- management of advertising campaigns on Facebook;
- analysis of SMM activity, the effectiveness of advertising campaigns.

Content Analysis Center
December 2015 - January 2019, POLITICAL ANALYST
- Work with mentions in media and the large volumes of data (TV, radio, print, online media, social networks);
- operational monitoring of newsworthy events;
- anti-crisis analytics;
- analytics of communication activity of brands and politicians;
- preparation of analytical reports (weekly, monthly, quarterly);
- preparation of weekly news digests;
- content analysis of comments in social networks;
- translation of analytical reports and digests into English.

Online edition #BYKVU
September 2014 – November 2015, SMM MANAGER
- Management of the #BYKVU newsgroup on Facebook and Instagram:
- researching of the interests and behavior of the target audience;
- monitoring and analysis of competitors activities in social networks;
- adaptation and selection of editorial content for social networks;
- processing and placement of photo and video materials;
- initiating a discussion of news, increasing user activity, responding to comments, neutralizing negative users;
- answers to the questions of the group members;
- statistics analysis.

Other skills:
- English - fluent;
- Spanish - advanced level;
- advanced user of personal computer;
- excellent knowledge of programs: MS Office, PowerPoint, Photoshop;
- advanced user of social networks;
- excellent knowledge of office equipment (mini-ATS, copier, fax, printer, scanner).

Personal qualities:
Positivity and a great sense of humor, the ability to do unrealistic things and solve any problems, the high degree of communication and negotiating skills.