Вiкторiя

VIKTORIA VASYLENKO
Senior Content Marketing & Brand Communications Specialist
Brand Strategy | Content Marketing | Digital Communications | Audience Growth
Ukrainian, Living in Antalya, Türkiye, remote
Ready to relocate
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)
Portfolio - https://drive.google.com/file/d/13uEG05gz1d-y_C2aaqxEKdptetdCd-mI/view?usp=sharing

PROFESSIONAL SUMMARY
Digital marketing and content marketing professional with 12+ years of experience developing and executing digital marketing strategies, building brand presence, and growing online audiences across international markets.
Over 9 years of experience supporting six B2C SaaS dating products across CIS and EMEA markets, working across content strategy, brand communications, social media, influencer marketing, PR, community development, and organic audience growth.
Experienced in developing marketing strategies aligned with business objectives, conducting audience and competitor research, creating multi-channel content plans, coordinating creative production, and monitoring marketing performance.

CORE COMPETENCIES
• Content Marketing Strategy
• Brand Positioning & Communications
• Digital Marketing Strategy
• Brand Messaging & Tone of Voice
• Audience & Competitor Research
• Integrated Marketing Campaigns
• Social Media Strategy & Management from Scratch
• Organic Audience Growth
• Community Development & Engagement
• Influencer Marketing & Partnerships
• PR, Native Advertising & Media Projects
• SEO Content Strategy & Keyword Research
• Content Planning & Editorial Management
• Marketing Analytics & Performance Monitoring
• Customer Journey & Audience Insights
• Go-to-Market Strategy Fundamentals
• WordPress Websites from Scratch (Can make landing-pages and chatbots as well)

PROFESSIONAL EXPERIENCE
DablTech LTD
Senior Social Media & Content Marketing Specialist
Remote | February 2017 – July 2026
Worked across six B2C SaaS dating products targeting CIS and EMEA markets, contributing to brand development, digital marketing strategy, content production, and audience growth.
Key responsibilities and achievements:
• Developed and implemented an overall content and digital marketing strategy aligned with business objectives.
• Supported the growth and positioning of six B2C SaaS products across multiple international markets.
• Built and developed social media presence across 37 pages and 8 communities, contributing to a combined audience of 200,000+ followers and community members.
• Planned and managed content strategies across Facebook, Instagram, YouTube, TikTok, Telegram, and company blogs.
• Coordinated content production, working with designers, freelancers, and cross-functional marketing teams.
• Developed brand communications, messaging, and content adapted to different audiences and platforms.
• Organized influencer marketing campaigns, blogger collaborations, and partnership activities.
• Worked on 100+ native advertising articles, webinars, interviews, media publications, and special projects.
• Contributed to organic video growth, including increasing YouTube views from 10K to 35K within three months on one project.
• Helped increase combined TikTok and YouTube organic views from 4K to 60K within six months on another project.
• Participated in advertising campaigns focused on community growth and registrations, achieving registration costs as low as $0.20 in selected campaigns.
• Monitored audience growth, reach, engagement, registrations, paid subscriptions, and other marketing performance indicators.
• Monitored customer feedback, reviews, and brand reputation across digital platforms.
• Collaborated with SEO, marketing, and design specialists to coordinate campaigns and maintain consistent brand communications.
• Created content in English and Russian and coordinated localization and AI-assisted content adaptation for additional markets.
Mobinyashki
Social Media Manager
February 2014 – February 2017
• Managed social media presence for an e-commerce business.
• Planned and published content to support brand awareness and audience engagement.
• Developed social media content calendars and coordinated creative materials.
• Communicated with customers and supported online community engagement.
• Monitored social media performance and identified opportunities to improve content effectiveness.
Freelance / Part-Time
Social Media Marketing Specialist
May 2014 – February 2017
• Provided social media marketing services for clients across different industries.
• Developed content plans and social media promotion strategies.
• Created and managed social media content.
• Supported brand visibility, audience engagement, and online communications.
Freelance / Part-Time
Crowd Marketing Specialist
2015–2018 | Part-time
• Worked on crowd marketing activities to increase brand visibility across relevant online communities and discussion platforms.
• Promoted brands through natural, audience-oriented communication in forums and online communities.
• Supported brand awareness, audience engagement, and online reputation.
• Identified relevant platforms and discussions for brand communication and promotion.

TOOLS & PLATFORMS
• Google Analytics 4, Google Tag Manager, SEMrush, Ahrefs, Similarweb
• Meta Business Suite, Creator Studio, Hootsuite, YouScan, BuzzSumo
• Canva, Figma, Adobe Photoshop (basic), CapCut, Adobe Premiere
• Mailchimp, Trello, Notion, Slack, Jira, Google Workspace
• ChatGPT, Midjourney, Claude, Gemini

ADDITIONAL MARKETING KNOWLEDGE
• Customer Development (CustDev)
• Jobs to Be Done (JTBD)
• Customer Journey Mapping (CJM)
• Hypothesis Validation
• Market & Competitor Analysis
• Product Positioning
• Go-to-Market Strategy
• Unit Economics Fundamentals
• Content Localization
• Marketing Performance Analysis

EDUCATION
Master’s Degree in Renewable Energy Sources and Hydropower
Odesa Polytechnic National University
Admitted — studies commencing in 2026
Specialist Degree in Automation and Computer-Integrated Systems
Kyiv National University of Technologies and Design
2010–2015

PROFESSIONAL DEVELOPMENT
Netology | 2018–2026
• Content Marketing & Media Strategy — 5 months
• PR in Digital: Strategy & Reputation — 4 months
• Head of SMM — 4 months
• Mobile Marketing — 4 months
• Internet Marketing (Middle to Senior) — 9 months
• Product Marketing Management — 6 months
Academic Project: Go-to-Market Strategy for a B2C EdTech SaaS Product: https://bit.ly/4tCIvaV

LANGUAGES
• Russian — Native
• Ukrainian — Native
• English — Upper-Intermediate (B2), IELTS 6.5
• Turkish — Upper-Intermediate (B2)

ADDITIONAL INFORMATION
• Based in Antalya, Türkiye
• Open to remote opportunities and relocation