Roman

Roman Antonyk
Lead Generation Specialist | Ukraine, Remote
SUMMARY
Lead Generation Specialist with more than 4 years of experience specializing in LinkedIn and email outreach to
drive qualified leads and support business growth. Proficient in researching target audiences, crafting personalized
messaging, and executing effective outreach campaigns. Experienced in using CRM tools, lead tracking systems,
and automation platforms to streamline workflows and improve conversion rates.
SKILLS

Lead Generation Tools & Platforms: LinkedIn Sales Navigator, Linked Helper 2, Grinfi, Clay, Apollo.io, Snov.io,
Woodpecker, Gmass, Mailjet, Constant Contact, Salesforge, Instantly, PhantomBuster.
CRM & Sales Tools: Zoho CRM, HubSpot, Pipedrive, ClickUp.
Research & Targeting: Ideal Customer Profile (ICP) Building, Market Research, Account-Based Marketing (ABM),
Lead Qualification
Analytics & Optimization: Google Sheets, Excel, OpenRate/Reply Tracking, Campaign Metrics Analysis, Conversion
Funnel Tracking, Lead scoring.

WORK EXPERIENCE
Lead Generation Specialist at Kitrum - 1 year 10 months Aug 2024 - May 2026
Responsibilities:
• Executed LinkedIn and email outreach campaigns to generate qualified B2B leads.
• Researched target markets and built lead lists using Apollo.io, Clay.
• Created and tested personalized messaging to improve response and conversion rates.
• Tracked outreach and lead progress in Zoho CRMs.
• Collaborated with sales to align outreach with pipeline goals and feedback.
• Monitored campaign metrics and optimized based on performance data.
• Automated workflows with Linked Helper 2, Grinfi, and Instantly while maintaining personalization.
• Participated in regular team syncs and strategy sessions to improve lead gen processes.

Head of Lead Generation - 1 year 1 months May 2025 - March 2026

Worked across the full cycle of B2B lead generation through LinkedIn and email outreach - from market research,
ICP development, hypothesis testing, campaign planning, and automation to bringing prospects to sales calls and
offline meetings.

Built and managed outbound campaigns for both the main company and a partner company, working with a
software development business as well as a product-based company. Researched target markets, identified
relevant decision-makers, created personalized outreach messages, tested different approaches, and analyzed
campaign performance to improve results.

Communicated directly with C-level prospects, organized offline meetings at industry events for our C-level team,
and helped create business opportunities through a structured outbound process.
Responsibilities:

• Full-cycle LinkedIn and email lead generation
• Market research and ICP creation
• Outreach strategy and campaign roadmap planning
• Hypothesis testing and campaign optimization
• Personalized messaging for different industries and roles, ABM
• Lead sourcing and decision-maker research
• Workflow automation using Linked Helper 2, Grinfi, Instantly, Apollo, Clay, PhantomBuster, etc. tools
• Tracking and analyzing campaign performance
• Bringing qualified prospects to calls and offline meetings
• Supporting outbound activities for both the main company and partner company
Also had experience mentoring and managing a small team of 2 people: delegated tasks, supported
motivation, helped create a comfortable working process, reviewed priorities, and managed budgets for
lead generation tools.

Sales Development Representative at Perfsys - 2 months Jul 2023 – Aug 2023
Responsibilities:
• Researched and identified potential clients in the cloud infrastructure and DevOps space.
• Initiated outbound outreach via LinkedIn and email to generate interest in Perfsys services.
• Qualified leads through messaging and initial discovery to assess fit and interest.
• Worked closely with the sales team to align messaging and outreach strategy.
• Contributed to optimizing outreach templates and improving engagement rates.

Lead Generation Specialist at LeadFlow B2B Agency - 1 year 1 month May 2023 – May 2024
Responsibilities:
• Delivered lead generation services to B2B clients across various industries.
• Planned and executed outbound campaigns using LinkedIn and cold email outreach.
• Used Linked Helper 2 and Instantly to automate outreach while maintaining personalization.
• Did market research and built tailored lead lists based on each client’s ICP.
• Created and optimized messaging sequences to increase open and reply rates.
• Monitored campaign performance.
• Managed lead tracking and reporting, provided regular campaign insights to clients.
• Collaborated with client sales teams to ensure high-quality lead handoffs and alignment on goals.

Lead Generation Specialist at Heplware - 6 month Nov 2022 – Apr 2023
Responsibilities:
• Executed outbound lead generation campaigns to support Heplware’s SaaS sales pipeline.
• Used Linked Helper 2 and Instantly to run targeted LinkedIn and email outreach.
• Researched and identified prospects in HR tech and workforce management sectors.
• Built and maintained lead databases aligned with the company's ICP.
• Created personalized messaging to engage decision-makers and drive interest.
• Tracked campaign performance and updated lead statuses in Zoho CRM.
• Collaborated with the sales team to ensure smooth lead qualification and handoff.
• Contributed to refining outreach strategies based on performance data and feedback.

Frontend developer at DevMetro - 1 year 1 month Jun 2021 – Jun 2022
Tech Stack: React.js, Material UI, RxJs , SQL Server, EF Core, xUnit, SocketIO
Responsibilities:
• Developed new front-end components based on design requirements.
• Covered solution with unit tests.
• Fixed bugs and maintained the existing codebase daily.
• Participated in daily stand-ups following SCRUM best practices.
• Managed tasks and stories in the backlog.

EDUCATION
Drohobych Ivan Franko State Pedagogical University Ukraine, Drohobych
BS, Computer Science 2018 - 2022

CONTACTS

Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
Phone: +0730669898
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)

LANGUAGES

English - Intermediate
Ukrainian - Native