Альбіна

ALBINA
FRANKOVSKA
META ADS SPECIALIST / JUNIOR PERFORMANCE MARKETER

Ukraine • Remote
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)
Telegram: @elbinkaa

PROFILE CORE SKILLS

Motivated Meta Ads specialist with practical experience • Meta Ads Manager - campaign setup and
independently launching Facebook and Instagram advertising management
through Meta Ads Manager. Background in beauty services and • Facebook & Instagram advertising
managing an Instagram clothing store, combining customer • Campaign objectives and lead generation
insight, content creation, advertising setup, and direct • Audience research and segmentation
communication with potential buyers. • Location-based targeting
• Budget allocation and campaign monitoring
PRACTICAL EXPERIENCE
• Ad copy and promotional offers
META ADS & BEAUTY SERVICES • Creative planning for Stories, Reels and Feed
• Instagram content and product presentation
• Independently launched and managed Instagram/Facebook
• Customer communication via Direct
advertising for laser hair removal services using Meta Ads Manager.
• Campaign testing and basic optimization
• Worked with local audience targeting, campaign objectives, ad
• Meta Business Suite
placements, budgets, and message-driven customer acquisition.

• Prepared promotional offers and advertising copy aligned with MARKETING KNOWLEDGE
customer needs.

• Communicated with prospective clients and understood the path • CPL, CPC, CPA, CTR, CPM and ROAS
from inquiry to booking. • Conversion rate and lead quality
• Sales funnel and CRM fundamentals
INSTAGRAM CLOTHING STORE
• Meta Pixel and Events Manager basics
• Managed a small online clothing shop, including product listings, • Attribution and UTM fundamentals
pricing, customer messages, and sales communication. • Creative fatigue and ad frequency
• Created product-focused social media content and promotional • A/B testing and budget scaling principles
materials for Instagram.
TOOLS
• Tested advertising and organic approaches to attract shoppers and
increase interest in products.
Meta Ads Manager • Meta Business Suite •
• Handled customer questions, order coordination, and day-to-day Instagram • Facebook • Canva (content
store operations. preparation)

RELEVANT STRENGTHS LANGUAGES

• Understanding of customer needs in beauty and e-commerce Ukrainian - Fluent
niches.
English - Basic
• Hands-on experience with small-business advertising and social
selling. CAREER OBJECTIVE
• Attention to detail, willingness to test ideas, and ability to learn new
tools quickly. Grow as a performance marketing specialist by
developing data-driven Meta Ads campaigns,
improving lead quality, and supporting
measurable business outcomes.

META ADS • SOCIAL MEDIA ADVERTISING • LEAD GENERATION