Софія

Sofiia Kalnaia

Phone number: [відкрити контакти](див. вище в блоці «контактна інформація») (Mobile) Email address: [відкрити контакти](див. вище в блоці «контактна інформація») LinkedIn: Sofiia Kalnaia

Address: 584 33, Linköping, Sweden (Home)

EDUCATION AND TRAINING

2024 – CURRENT Dnipro, Ukraine
BACHELOR’S DEGREE IN MARKETING Dnipro University of Technology

Level in EQF EQF level 6

01/2026 – CURRENT Linköping, Sweden
EXCHANGE STUDIES Linköping University

Field of study Business Administration

02/2026 – 04/2026
NIQ ACADEMY – MARKET RESEARCH & BUSINESS ANALYTICS PROGRAMME NielsenIQ in collaboration
with Ukrainian Marketing Association

06/10/2025 – 31/10/2025
EU STUDIES - FOREIGN AFFAIRS University of Latvia

08/09/2025 – 03/10/2025
EU STUDIES - DOMESTIC AFFAIRS University of Latvia

26/05/2025 – 30/05/2025
SUMMER SCHOOL – 2025: BUSINESS TRANSFORMATION – ENTERPRISES IN THE ERA OF INDUSTRY 4.0
Poznan University of Technology

24/02/2025 – 02/06/2025 Dnipro, Ukraine
JEAN MONNET ERASMUS+ MODULE: “DIGITALISATION, DIGITAL EDUCATION AND MIGRATION IN THE
EU” University of Alfred Nobel

19/05/2025 – 23/05/2025 Dnipro, Ukraine
TRAINING "DIGITAL LEADERS: ACTIVATING YOUTH FOR CHANGE" NGO “We are the Future”

WORK EXPERIENCE

SOCIAL MEDIA MANAGER – 08/2025 – 09/2025 – DNIPRO, UKRAINE

• Designed and deployed a custom Telegram chatbot to automate initial customer inquiries, streamline the order
process and provide 24/7 automated customer support.
• Developed and executed a comprehensive social media strategy across Instagram and TikTok to increase brand
awareness and drive local customer engagement.
• Created original digital content, including graphics, reels, videos, and copywriting, using Canva and CapCut.
• Monitored social media analytics to track post performance.
• Collaborated directly with the business owner to align social campaigns with product launches, seasonal promotions
and overall business revenue goals.

ENGLISH TUTOR – SELF-EMPLOYED – 08/2023 – 01/2024 – DNIPRO, UKRAINE

• Delivered tailored one-on-one English language lessons to 6th and 7th-form students, focusing on essential grammar,
vocabulary building, speaking and writing.
• Designed custom, age-appropriate interactive lesson plans and modules.
• Assessed student strengths and weaknesses weekly to build targeted revision plans.

• Used digital learning tools (such as Zoom, Google Classroom and interactive quizzes).

PROJECTS

10/2025 – 04/2026
VERSE Educational Programme (Erasmus+)

Participant of the international Erasmus+ project VERSE, focused on innovation, sustainable design, and technology.
The programme connects students from Ukraine, Portugal, and France to collaborate on real-world industry
challenges.
• Worked in a multicultural team on an innovation-driven business case.
• Applied cutting-edge technologies and sustainability principles.
• Developed soft skills: critical thinking, teamwork, and English communication.

20/11/2025 – 04/12/2025
EdUp Winter School

Freiberg University of Mining and Technology (Germany) & Dnipro University of Technology (Ukraine)
Participation in an international Winter School in Freiberg focused on media production, behavioral research and
university communication.
• Conducted surveys and behavioral research at the Behavioral Research Lab
• Recorded and edited podcasts
• Learned journalistic interview techniques
• Explored PR and social media strategies for universities
• Represented a university partnership from a marketing perspective
• Developed professional communication and technical English skills

Workshop Co-Organiser: “How Not to Get Lost in Digital Chaos: AI & Media Hygiene in the 21st
Century”

• Created content and visuals (via Canva), helped organise and conduct a media literacy workshop.
• Addressed misinformation, disinformation, and AI-generated content.
• Engaged students in interactive learning activities and practical skills for critical media consumption.

05/2025 – 06/2025
Participant of the project "E-Formula Dniprotech"

• Applied marketing skills in a business simulation.
• Practiced brand positioning, digital communication, and visual design.
• Produced content and communication materials for internal university events.

04/2025 – 06/2025
COIL Project (Collaborative Online International Learning)

Freiberg University of Mining and Technology (Germany) & Dnipro University of Technology (Ukraine)
• Engaged in international group work on sustainability and innovation.
• Gained experience in virtual collaboration, research, and intercultural dialogue.
• Developed soft skills for working in globally distributed teams.

NETWORKS AND MEMBERSHIPS

10/2026 – CURRENT ESN Linköping
Member of External Relations Committee

2024 – CURRENT Dnipro
Member of the Faculty Student Council

2024 – CURRENT Dnipro
Group Leader of an Academic Group

CONFERENCES AND SEMINARS

2025
XXI International Conference “MAJESTY OF MARKETING”

15/10/2025 – 17/10/2025
IIІ INTERNATIONAL FORUM SAFE COMFORTABLE CAPABLE LOCAL COMMUNITY

2025
I International Conference: Digital Economy: Global Perspective

2025
Dniprotech Conference — Section 24

2025
XX International Forum "WIDENING OUR HORIZONS"

2024
XX International Conference “MAJESTY OF MARKETING”

PUBLICATIONS

2025
DEVELOPMENT OF PARTNERSHIP RELATIONS THROUGH COIL: THE EXPERIENCE OF DNIPRO
UNIVERSITY OF TECHNOLOGY AND TU BERGAKADEMIE FREIBERG

Journal Name: XXI International Conference “MAJESTY OF MARKETING”

2025
Виклики та перспективи розвитку сфери послуг у поствоєнній Україні

Journal Name: IIІ INTERNATIONAL FORUM SAFE COMFORTABLE CAPABLE LOCAL COMMUNITY

2025
DMA ТА СТРАТЕГІЯ ДАНИХ ЄС: НОВІ ПРАВИЛА ДЛЯ ГЕЙТКІПЕРІВ І МОЖЛИВОСТІ ДЛЯ БІЗНЕСУ

Journal Name: I International Conference: Digital Economy: Global Perspective

2025
IMPACT OF DIGITAL MARKETING TRANSFORMATION ON GLOBAL ECONOMIC INTEGRATION

Journal Name: Dniprotech Conference — Section 24

2025
REBRANDING IN MARKETING: THE POWER OF TRANSFORMATION

Journal Name: XX International Forum "WIDENING OUR HORIZONS"

2024
BRAND STORYTELLING METHODS

Journal Name: XX International Conference “MAJESTY OF MARKETING”

LANGUAGE SKILLS

Mother tongue(s): UKRAINIAN
Other language(s):

UNDERSTANDING SPEAKING WRITING

Listening Reading Spoken production Spoken interaction

ENGLISH C1 C1 B2 B2 B2

GERMAN B1 B1 B1 B1 B1

SWEDISH A2 A2 A2 A2 A2

Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user

SKILLS

Communication skills

Presentation skills Academic writing Communication Public speaking Teamwork Intercultural
communication Cross-cultural communication Empathy Patience Collaboration

Digital skills

Zoom Canva Microsoft Office (Word, Excel, PowerPoint) Social Media MS Teams Content creation

Organisational skills

Team coordination Responsibility Leadership Multitasking Event organisation Flexibility Time
management

Analytical & critical thinking skills

Problem solving Critical thinking Strategic thinking Attention to detail Research and analysis
Adaptability Creativity

HOBBIES AND INTERESTS

Foreign languages and intercultural communication

Video and social media content creation

Public speaking and debate

Reading non-fiction and business literature

Exploring AI tools and digital innovations

Screenwriting and filmmaking