Особисті дані приховані

Karyna Babesha
Kyiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») tap here to view portfolio

Pro i le
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Social media strategist and team leader with seven years of experience (2019-2026) across consumer brands, technology, gaming and education. Led a
six-person team and developed social strategies for four business units. Combines multi-channel content planning, creative direction and analytics with
hands-on video and AI content production. Experience includes growing a brand audience from 8K to 26K and launching social channels for an AI
product. Fluent in English and memes

E x per ience
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Senior Social Media Manager, WorkHold AI
June 2026 – October 2026 | 5-month contract | remote
• Owned social media strategy and content planning for two AI products, translating brand priorities into channel strategies, creative briefs and
performance KPIs
• Coordinated content production across designers, video editors and founders, aligning creative direction, messaging and delivery with brand and
campaign objectives
• Launched Uboros’s social presence and developed its ive-channel strategy, establishing positioning, content pillars, channel roles and a planned
publishing capacity of 56 brand placements per month
• Contributed creative strategy and content production to a ViralDrop Instagram activation that achieved approximately 1.5M views in seven days—a
shared campaign result
• Integrated generative AI into work lows for short-form video, founder avatars and visual content, supporting creative experimentation and iteration
• Developed a creator and community acquisition framework, prioritizing distribution opportunities by audience it, cost and promotion requirements
and de ining a ive-stage funnel with conversion KPIs

Senior Social Media Manager, FIRST.UA
May 2025 — Jan 2026 | hybrid
• Owned social strategy across Instagram, TikTok, Facebook, Telegram and YouTube for four business units: HR, online gaming, sports and a iliate
marketing
• Built editorial frameworks, reactive content playbooks and format guidelines; aligned production with design, product and communications teams
• Created platform-speci ic content and used audience signals, trend research and AI-assisted competitor analysis to re ine content planning

Social Media Manager, PIN-UP Global (RedCore)
Oct 2024 — Jan 2025 | remote
• Developed social strategies for international audiences, adapting content to local context, industry developments and real-time trends.
• Produced platform-speci ic content using Adobe Creative Suite, Figma and AI work lows; used performance insights to re ine formats and coordinated
delivery across brand, design and product teams

Head of Digital Marketing & Social Media, Wine Bureau
Sept 2022 — Aug 2024 | hybrid
• Led a six-person team, setting creative direction, operating processes and cross-team collaboration practices
• Developed and executed a content strategy that grew the audience from 8K to 26K and increased engagement by 225% year over year
• Built brand voice and storytelling guidelines; managed in luencer and user-generated content programs from creator sourcing and brie ing through
quality review and performance tracking
• Used analytics to optimize content pillars, publishing frequency and messaging, contributing to a reported 15% increase in sales alongside broader
marketing activity

Social Media Manager & Content Creator, Kyiv Academy of Media Arts
Jun 2021 — May 2022 | on-site
• Rebuilt social presence across Instagram, Facebook and LinkedIn, creating visual and written content for prospective students, students and alumni

Digital Marketing and Content Manager, Fedoriv Group (Fedoriv Hub & Kooperativ), Kyiv, Ukraine
Dec 2019 — Jun 2021 | on-site
• Managed Instagram, Facebook, YouTube, LinkedIn and Google Ads for a combined audience of 60K+; produced editorial content informed by SEO and
audience insights
• Launched targeted email campaigns that increased subscriber engagement by 67%

Edu c at io n
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Ukrainian-American Concordia University, Kyiv, Ukraine
Bachelor of Business Administration (BBA), 2015 — 2019

Sk ills
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AI Research & Analysis: ChatGPT, Claude, Gemini
AI Creative Production: Midjourney, FLUX, Leonardo AI, Adobe Fire ly, Google Flow, Sora, Runway, Kling, Higgs ield, HeyGen, ElevenLabs, Captions
Design & Video Editing: Canva, Figma, Adobe Creative Cloud, CapCut, Final Cut Pro
Social Management & Analytics: Hootsuite, Bu er, Metricool, Google Analytics, Looker Studio, Meta Insights
Content Operations: ClickUp, Notion, Asana, Trello, Jira
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