Світлана

SVETLANA IVANCHENKO
DIGITAL MARKETING ASSISTANT | MEDIA
BUYER ASSISTANT

PROFESSIONAL PROFILE

Organized and detail-oriented professional with a background in business
operations, management, logistics coordination, and digital marketing. Experienced
in coordinating workflows, monitoring KPIs, analyzing information, preparing
business reports, and managing multiple operational tasks.
Currently developing expertise in digital advertising, campaign research, marketing
creatives, and AI-powered tools. Strong analytical thinking, responsibility, and ability
to learn quickly, follow instructions, and work efficiently in a dynamic environment.
Interested in supporting media buying operations, advertising campaign
preparation, market research, and daily reporting.

KONTAKT
PROFESSIONAL EXPERIENCE
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)
DIGITAL MARKETING & CREATIVE SPECIALIST | FREELANCE
Europe | August 2025 – Present
Switzerland
• Research digital marketing trends, competitors, and advertising creatives.
• Develop visual concepts and marketing materials for digital platforms.
• Create advertising creatives, banners, social media content, and short-form videos.
KEY SKILLS
• Adapt visual content to marketing objectives, including brand awareness,

Digital Marketing engagement, and sales.

Market Research • Use AI-powered tools to support content production and creative workflows.

Competitor Analysis • Analyze visual communication approaches and identify opportunities for content

KPI Monitoring improvement.

Reporting
Campaign Support
DIRECTOR | TRANSPORT COMPANY
Task Coordination
LLC "Ukrtrans Service Ukraine" | June 2019 – April 2022
Data Organization
• Coordinated daily business operations and internal workflows.
• Managed operational processes and ensured timely task execution.
EDUCATION & COURSES
• Monitored business performance and operational indicators.
• Coordinated communication between departments and employees.
• FOREIGN ECONOMIC • Identified operational issues and supported problem-solving.
Donetsk National Technical • Organized priorities and ensured efficient execution of management tasks.
University
2001-2006
DEPUTY DIRECTOR OF LOGISTICS / SENIOR LOGISTICS MANAGER
• COMPUTER GRAPHICS AND Mironovka | December 2011 – July 2015
DESIGN • Coordinated end-to-end logistics and supply chain operations.
IT Step Computer Academy • Monitored delivery timelines, operational costs, and performance KPIs.
2022–2025 • Analyzed operational data and identified process inefficiencies.
• AI CREATOR • Coordinated transportation, warehouse, production, and distribution activities.
ALPI • Prepared operational information and monitored task completion.
2022–2025 • Managed multiple processes simultaneously while maintaining accuracy and
deadlines.
• INTERNET MARKETING

KEY SKILLS
• Digital Marketing Fundamentals
• Advertising Campaign Support
• Market & Competitor Research
• Advertising Creative Research
• Marketing Funnel Understanding
• KPI Monitoring & Performance Analysis
• Reporting & Data Organization
• Business Operations Coordination
• Task Management & Prioritization
• Process Optimization
• Attention to Detail
• Working with Instructions & Checklists
• Problem-Solving & Analytical Thinking

TECHNICAL SKILLS
Digital Marketing & Research
Digital marketing tools
Social media platforms
Advertising creative research
AI-powered content tools
Data & Office Tools
Microsoft Excel / Google Sheets — specify actual proficiency
Microsoft Office
CRM systems
Creative & AI Tools
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Figma
ChatGPT, Midjourney, Runway, Leonardo AI
Additional
Canva
3D software

EDUCATION & COURSES
• Foreign Economic Activity Management — Donetsk National Technical University,
2001–2006.
• Computer Graphics and Design — IT Step Computer Academy, 2022–2025.
• AI Creator — ALPI, 2025–2026.
• Internet Marketing

LANGUAGES

Ukrainian — Native
English — B2
French — Basic / Currently
learning — B1