Roman

ROMAN GIRSHFELD
Business Executive | Strategy & Business Development | Industrial Technology & International Growth
(1) Roman Girshfeld | LinkedIn | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)

Business executive with 15+ years of experience across industrial manufacturing, commercial leadership and technology commercialisation. Progressed through senior management roles in a diversified engineering group, led an industrial machinery business as CEO and helped build manufacturing ventures from concept to market. Experience spans organisational transformation, new product development, commercial strategy, international distribution and partnerships. Combines scientific training with business education and hands-on executive leadership.

PROFESSIONAL EXPERIENCE
Founder | HF Agro
2019 – Present · Agricultural machinery
Scaled an agricultural machinery startup into a multi-country exporter with patented product lines and dealer networks in the EU and Canada.
• Founded and scaled an agricultural machinery company focused on high-efficiency, zero-maintenance solutions for modern farming
• Launched two patented product lines (disc and drag harrows) within 18 months
• Built dealer networks in the EU and Canada with tailored go-to-market strategies
• Led product strategy, engineering, and international business development
• Regular exhibitor at leading trade shows (Canada, Poland, Romania, Ukraine)
• Developed region-specific innovations backed by international IP

Co-Founder | Strategy & Business Development | K-FACTOR
2024 – Present · Industrial machinery venture
Co-founded K-FACTOR, an agricultural machinery company established in 2024 to develop and manufacture innovative grain handling equipment.
• Co-developed the business concept, strategy and investment framework, building a new industrial venture from the ground up.
• Contributed to the development and commercialisation of new product lines, from initial concepts and engineering development to manufacturing and market launch.
• Led strategic market positioning, business development and the establishment of dealer and distribution partnerships.
• Supported the company’s expansion into international markets, including the development of export sales channels.

CEO | Lozova Machinery
2014 – 2023 · Industrial engineering and agricultural machinery
Transformed a UPEC Group division into a standalone international agri-tech brand with presence in 20+ countries and €18M+ revenue.
• Achieved 93% YoY growth in 2021, with revenue exceeding €18M
• Built full-stack international operations and dealer presence in 20+ countries
• First Ukrainian agri-tech brand to establish sales in the UK and North America
• Managed sales, product, and brand development across EMEA and North America
• Scaled business from internal pilot to independent export-oriented company

Vice President, Sales & Marketing | UPEC Industrial Group
2014 – 2023 · Diversified industrial engineering group
Drove export growth and cross-divisional integration for one of Ukraine’s largest industrial groups, leading strategy and marketing transformation.
• Directed international business development across European, MENA, and CIS markets
• Led commercial strategy, export development and product portfolio initiatives across group business.
• Oversaw corporate rebranding, product portfolio strategy, and communication for 20+ brands
• Worked closely with Board on export growth, cross-divisional integration, and innovation agenda
• Launched “Lozova Machinery” as a new business unit, later scaled into a global brand and spun off as an independent company

Marketing Director | UPEC Industrial Group
2012 – 2014 · Diversified industrial engineering group
Led the transformation of the group’s marketing function, strengthening its strategic role across multiple industrial businesses.
• Restructured and built an integrated in-house marketing and strategy department.
• Led corporate rebranding, brand architecture and market positioning initiatives across a portfolio of 20+ brands.
• Developed marketing capabilities and processes to support product strategy and commercial growth.

EMEA Sales & Marketing Consultant | The Lubrizol Corporation
2011 · United Kingdom
Supported EMEA-wide strategy and go-to-market initiatives in the Advanced Materials division.
• Contributed to regional marketing and sales planning across multiple European markets
• Conducted competitive and market analysis to shape product positioning
• Coordinated cross-functional communication between sales, technical, and commercial teams

Science & Technology Commercialisation Consultant | Inventya Ltd
2010 – 2011 · United Kingdom
Led market validation and commercialization projects for high-tech SMEs and startups across the UK and EU.
• Developed go-to-market strategies for cleantech, chemistry, and life sciences companies
• Guided university spinouts and R&D ventures through IP strategy and funding opportunities
• Delivered strategic reports and commercialization roadmaps for Innovate UK and EU programmes

EDUCATION
Master of Business, Global Business Analysis
Alliance Manchester Business School | 2008–2009 · Prize for Outstanding Academic Performance
Master Degree (MPhil), Chemistry
The University of Manchester | 2007–2008
Bachelor Degree (BSc), Chemistry with Medicinal Chemistry
The University of Manchester | 2000–2003
Bachelor Degree (BSc) in Pharmacy
National Pharmaceutical University | 1998–2005 · Graduated with Distinction

LANGUAGES
English (Professional) · Ukrainian (Native) · Russian (Native)