Dmytro

DMYTRO GONCHARENKO
Senior Google Ads Strategist · Performance Marketing
Remote (Ukraine, UTC+2) · available for US and EU business hours
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SUMMARY
Paid-acquisition specialist with 9 years in Google Ads and performance marketing and a background in SEO and web
analytics. Manages up to $200K/month ($2M+ annually) across US healthcare, e-commerce and SaaS.
Performance Max specialist with deep command of AI Smart Bidding, offline-conversion measurement, and Google
Health / sensitive-vertical policy, including account and Merchant Center suspension recovery.
Scaled a high-ticket medical / wellness device brand from $0 to $200K/month in ad spend, with monthly revenue of
roughly $900K–$1.2M. Cut CPL by 42% for a US healthcare group with lead quality preserved.

CORE SKILLS
Google Ads: Performance Max (primary specialty) · Search · Shopping · YouTube · Demand Gen · Display · Microsoft
Ads
Bidding & strategy: Smart Bidding (tCPA, tROAS, value-based) · budget scaling & forecasting · high-ticket, long-cycle
sales · profit-first optimization
Measurement: Enhanced Conversions · Offline Conversion Tracking · GA4 · GTM · CallRail · HubSpot · Looker Studio
· MMM · CAC / LTV / payback
Feeds & account operations: Merchant Center feed optimization · GMC & Google Ads suspension recovery ·
advertiser verification · Google Ads Editor · scripts
Compliance: Google Health / sensitive-vertical policy
Working knowledge: server-side GTM · Consent Mode v2 · BigQuery

PROFESSIONAL EXPERIENCE
Independent Google Ads Consultant Jul 2018 – Present · Remote
Client names omitted; available on request.
• Scaled a high-ticket medical / wellness device brand from $0 to $200K/month in ad spend, owning strategy end
to end across Performance Max, Search, Shopping and YouTube; the brand’s monthly revenue averaged
roughly $900K–$1.2M.
• Manage $2M+/year in Google Ads spend across US healthcare, e-commerce and SaaS, with Performance Max
as the primary growth driver.
• Cut CPL by 42% for a US healthcare group while preserving lead quality; built acquisition systems delivering
300+ qualified leads/month.
• Grew multiple accounts from $3K to $30K+/month in spend while holding or improving efficiency.
• Search results: US pain-management clinic (NJ) at 316 leads/month and $11.13 CPL on a $3.5K monthly budget;
Ukraine diagnostics / tomography center at 150 leads/month and $0.83 CPL.
• Closed the measurement loop with Enhanced Conversions and offline conversion tracking so Smart Bidding
optimizes toward real sales quality, not just form fills; applied MMM to quantify each channel’s contribution.
• Built attribution stacks (GA4, GTM, CallRail, HubSpot) and Looker Studio dashboards for weekly ROAS, CPA and
spend reporting.
• Run Google Shopping and Merchant Center for e-commerce (feed optimization, feed rules, supplemental
feeds) and YouTube to open new markets for complex, high-consideration products.
• Own advertiser verification, account and GMC suspension recovery, and billing troubleshooting across many
client accounts.
• Work directly with clients and stakeholders on forecasting, budget pacing and account P&L with a profit-first
lens; brief data-driven CRO and landing-page changes to developers; partner with creative and Google reps on
video strategy; run Microsoft Ads for incremental reach.
eKreative — Digital Marketing Consultant Mar 2018 – May 2019
• Advised client projects on paid-acquisition strategy, conversion tracking and funnel optimization.

Kidslox — Media Buyer / PPC Specialist Aug 2017 – Nov 2019
• Drove paid acquisition for a B2C subscription app (parental-control SaaS), managing PPC across Google and
paid social.
Klatz — Founder & CEO 2014 – 2015
• Founded and led a hardware startup building the .klatz smartwatch; owned product, go-to-market and growth.

CERTIFICATIONS
Google Partner · Google Ads Search Certification · Google Ads Display Certification

EDUCATION
Bachelor’s Degree, Law — Cherkasy State University “Bohdan Khmelnytsky”

LANGUAGES
Ukrainian (native) · English (fluent)