Roman

Roman Pavliuk, brand designer, 7+ years

B2B SaaS Platform — Strategy
Brand Identity & Art Direction

SUMMARY
Сo-created, named, designed a culturetech startup,
then pivoted to B2B SaaS Platform & rebranded:
behance.net/gallery/186109677/SensCreed

Additional design portfolio: behance.net/pavliuk80196 • dribbble.com/pavliuk80196
Contact: [відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація»)
Kyiv, Ukraine (GMT+2), Remote, EU-hours overlap

SKILLS
Brand: Positioning • Visual Identity • Art Direction • Storytelling • Digital–Physical Applications
UI/UX: Prototyping • Information Architecture • Web & Mobile • Basic HTML/CSS • Edge-Cases
Process: User & Market Research • Concept Ideation • Refinement • Handover • AI-Assisted Flow

Toolkit: Figma • Photoshop • Illustrator • Claude • Midjourney
Soft skills: Empathy • Curiosity • Ownership • Experimentation • Teamwork

English (Professional) • Ukrainian (Native) • Polish (Conversational)

WORK EXPERIENCE
Co-Founder, Product Owner & Brand Designer, Sep 2020 – Present
SensCreed startup, core values to ROI, B2B SaaS Platform
- Engineered the brand name from 15,000 two-word parametric combinations
- Defined startup founders as the initial ICP for a team values assessment product
- Executed and validated the product with 700 participants, 150 teams and 60 interviews
- Identified audience mismatch, pivoted the product’s vision, developed design system for relaunch
- Replaced cliché happy-faced HR with a spaceman as mascot conveying confidence with body language

Art Director & Senior Brand Designer, Sep 2021 – Nov 2021
ARGO, retail network, marketing department, Ukraine
- Delivered POS, digital, video and outdoor advertising materials for ~10 brands across 10+ stores
- Collaborated cross-functionally with managers through regular stand-ups and project reviews
- Gathered, sorted out and documented company guidelines for a smooth handoff to a successor

Freelance Designer, Nov 2019 – 2022
Sens Design Studio branding, Copyman typeface, Headhunter’s sharpener, Remote
- Developed logotypes and brand identities for clients from Poland, Germany, Ukraine
- Engineered a typeface and designed visuals for Monotype Foundry and YouWorkForThem
- Crafted a pencil sharpener concept for RijksStudio, inspired by the painting from RijksMuseum

Graphic Designer, Jul – Oct 2019
Lustra Agency, boutique agency, Ukraine
- Produced client logos, marketing banners and guidelines
- Participated in brand positioning brainstormings
- Executed basic UI layouts and smm design

Junior Graphic Designer, Oct 2018 – Jul 2019
SODA Digital Agency Group, in-house design team, Ukraine
- Created web banners, logos and billboards for real estate
- Collaborated within a 3-person graphic design team
- Interpreted commercial creative briefs into assets

Graphic and Industrial Designer, 2014 – 2022
Happy Ukraine, social initiative, volunteer
- Designed graphic and print materials for a 10,000+ nationwide values research initiative
- Invented and patented a VALUE GAME later adapted into SensCreed's core mechanics
- Co-developed an ETERNAL ABC — a values-related game for children (5+ and older)

EDUCATION
Industrial Design Bachelor Degree, Oct 2013 – Jun 2018
School of Form, design thinking source, Poznań, Poland
- Developed and automated parametric algorithm for generating print-ready 3d eyeglasses models
- Programmed an industrial robot to play drums in collab with a professional cello player
- Practiced presentation, photo, graphics, copywriting, naming, and teamwork

INTERESTS
Synecdoche, New York • Thom Yorke