Оксана

Контактна інформація

Шукач вказав телефон, ел. пошту, Facebook та LinkedIn.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/3735742

Досвід роботи

Senior SEO

з 08.2022 по 10.2022 (2 місяці)
Techiia Holding, Київ (IT)

SEO On-Page and Off-Page strategy development for new projects and startups and existing projects of the holding.

SEO keyword tracking, technical issues tracking and reporting automation.

Content optimization consulting and SERM activities.

SEO Team Lead | Primary Website Manager

з 08.2020 по 08.2022 (2 роки)
WePlay Esports, Київ (ЗМІ, медіа)

I was responsible for SEO strategy development and implementation and organic traffic growth in the US segment of the esports industry.

The esports dedicated website had problems with indexing due to technologies used in WEB infrastructure, so I have started to work on the scope of technical issues devoted to SSR in the media section of the website. All issues were fixed.
During two years we have created a separate SEO service for live event management and fixed a lot of performance issues with the development team.

During live events and broadcasts, I was responsible for website performance and accessibility, metadata optimization, and instant indexing for live events pages.

I was responsible for the team of SEO specialists, the UX/UI designer, and content creators for the media section of the website due to an SEO content plan. I was working also on an Off-page optimization strategy and implementation and reputation management in SERP.

During the war crisis time, I had my first experience with crisis management at such a huge scale. I was the initiator of the main page redesign and Ukrainian-language website localization. During the esports events, I was responsible for event pages publishing and event coverage in the Ukrainian-language directory of the media section of the website.

I have also created a user-friendly and optimized page for contact details and user support communication and took part in the GDPR compliance project to implement it for the whole infrastructure.

I have developed the long-term SEO strategy for the B2B website and took an active part in the product development process for the tournament platform product.

I wish all my strategy-based plans were released on production but not all dreams come true. Nevertheless working in Weplay Holding was one of the most immersive experiences in my career and I like and appreciate the professionals I have met and used to work with.

Senior Seo Specialist

з 06.2020 по 09.2020 (3 місяці)
Crocoblock, Київ (IT)

It was a short project and the main goal was to make a technical analysis of the website and provide recommendations for the development team in order to improve the total performance of the website.

Senior SEO Manager

з 11.2019 по 05.2020 (6 місяців)
Progressive Automations Inc., Київ (Маркетинг, реклама, PR)

was working on corporate product websites in order to improve search visibility, keyword ranking, and technical optimization.

The corporate website had issues with ranking and indexing due to the wrong link building strategy used, so I created the new Off-page optimization strategy and implemented it to return the website's authority in search results and get all pages indexed back.

I was working closely with the Canadian team on marketing activities.

I was responsible for technical optimization on the Shopify platform. The most challenging task was to improve the website performance due to Core Web Vitals.

I was working on several product websites devoted to linear motion solutions.

I was working on the B2B website also and created a brand new SEO strategy for better performance of the website to get more leads.

Senior SEO | SEO Team Lead

з 08.2018 по 04.2019 (8 місяців)
SeoProfy, Київ (Маркетинг, реклама, PR)

I was working with world-recognizable brands and start-ups permanently in the US, CA, AU markets.

Technical analysis and optimization, the short-term and long-term SEO strategy development, competitive analysis and research, link building strategy development.

I was working closely with link building and content teams.
I was managing a team of 7 SEO specialists and was helping with SEO strategy development and content gap analysis. I was educating trainee and junior specialists to help them to improve their expertise.

Senior SEO, Online Marketing Specialist

з 08.2017 по 08.2018 (1 рік)
Caspio Inc., Дніпро (IT)

How-to sub-domain optimization, indexing issue resolving, website structure optimization.
Corporate website optimization, the long-term SEO strategy development and implementation.
Design process management.
SERM.
Analytics tracking and reporting for PPC and Organic traffic growth.
GTM tracking setup and optimization.
GDPR compliance implementation.
Educating the content team for creating an SEO-friendly content.

Chief Marketing Officer for Stripo Email Template Editor

з 05.2017 по 08.2017 (3 місяці)
Ardas, Дніпро (IT)

Website structure development from scratch for a new email marketing product.
Writing articles about email marketing and email editor's benefits for publications in the blog section of the website.
Working with SEO contractors.
Creating a section with free templates to use for email marketers, and email template design management.

Middle SEO Specialist

з 03.2016 по 12.2016 (9 місяців)
Thinkmobiles, Ужгород (IT)

SEO auditing, research and analysis for the outsource app development company.
Technical writing about thechologies for the media section of the website.
Working closely with in-house and remote content teams and multilingual content, team management due to SEO content plan.
Technical optimization of the corporate website and SEO strategy development and implementation.
Working closely with PR specialists for the brand awareness.

SEO Specialist | Tech Writer

з 12.2012 по 08.2015 (2 роки 8 місяців)
Startup companies, Дніпро (IT)

Writing the reviews, news & articles, moving them to top 5 due to target Google search requests.
Websites auditing, technical support, optimization and SEO strategy development for different in-house projects and outsource requests.
Website performance optimization.
ASO, SERM and cooperation with PPC specialists and technical writers.

Освіта

НГУ

Програмне забезпечення автоматизованих систем, Дніпро
Вища, з 2008 по 2013 (5 років)

С++ is my favorite programming language. I am interested in the GameDev industry and game design as well. I like to use game mechanics in WEB for better user retention.
I studied C#, Javascript, Python, PHP, WP programming, and Swift also.
As an SEO specialist, I often work with HTML and CSS.
I prefer using tools for work automation but sometimes I create custom solutions to get results faster than competitors do.

My thesis for a master's degree in programming was dedicated to using AI in learning foreign languages. I hope that my solution was helpful for real students.

Додаткова освіта та сертифікати

Google Digital Marketing Certification

May 2019

Знання і навички

Знання мов

• Англійська — просунутий
• Французька — початковий
• Німецька — початковий