Контактна інформація

Шукач вказав телефон , ел. пошту та LinkedIn.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/3866505/

Досвід роботи

My SEO profile

з 01.2024 по нині (9 місяців)
https://seo-expert-usa.com/, Warsaw (IT)

Site https://seo-expert-usa.com/
I am Yana - SEO specialist.
I have 8 years experience in SEO field and I adore it. I worked in B2B,
SaaS, Development, E-commerce, Outsourcing, StartUps, Marketing and Product International companies. I worked in international teams using English language and managed team of 10 specialists - development team, content team, linkbuilders and designers. I led sites to TOP 3 in competitive niches of SaaS and B2B, medical in GEO USA, UK and Denmark. I worked with big budgets - 1000$, 5000$ and 20000$ monthly. I helped sites to change the structure or reduce quantity of product pages without traffic decrease, also I was creating site crossing strategy to another CMS without traffic loss.
Also I am a strategic thinker with a growth mindset, committed to implementing initiatives for overall SEO program improvement, traffic, and revenue growth.
My toolkit: Screming FROG, Ahrefs, Google Search Console, Google Analytics, Jira, AirTable, Trello, Slack.

SEO

з 11.2023 по нині (11 місяців)
Basenji Apps, Warsaw (IT)

Product company, medical niche, GEO - USA, Europe. Development of the site for the APP on Google play and AppStore
Responsibilities:
• Created an optimized website from 0
• Created promotion strategy and content development plan for the site
• Developed link building strategy
• Created structure for website of a mobile application
• Implemented on-page SEO
• Made Blog growth strategy and created briefs
• Managed finished texts for blog articles and all site pages
• Worked in team of about 10 people - programmers, content writers,
linkbuilders
Achievements: Growth in traffic from 0 to 5000 clicks in 3 months.

Senior SEO

з 07.2023 по 11.2023 (4 місяці)
Revenue Grid, Atlanta, USA (IT)

SaaS project, GEO - USA
• Worked on OKRs of site growth
• Made site audit and on-page optimization
• Wrote Link-building strategy and implemented it during 3 months
• Managed site press releases with PR specialist to enhance off-page SEO
• Created awareness for the company through blog and linkbuilding
• Created new pages to wide the semantic core
• Brought the site to its previous positions after a google core update and a
drop in traffic, a decrease in keywords and a loss of backlinks
• Increased useful traffic, leads and conversions through blog editing, site
structure and usability
• Managed team of about 12 people - development team, content team,
linkbuilders companies, designers team.
Achievements: +113% of traffic in 3 month, revived site traffic after Google core update, created new page with good convertional rate and made blog article which brought nearly 7000 clicks. Helped to change quantity of product pages without traffic decrease.

Senior SEO specialist

з 07.2022 по 08.2023 (1 рік 1 місяць)
Matchoffice, Copenhagen, Denmark (Нерухомість)

B2B E-commerce project of commercial property, GEO - Denmark
• Worked with SEO on site n Danish and English languages
• Made competitor analysis
• Implemented On-page optimization
• Made all site analytics, promotion strategy
• Made Off-page link building development
• Created content promotion through blog and landing pages
• Made traffic, conversions, and impressions analysis with reports
• Monitored the reorganization of the site structure
• Increased useful traffic, leads and conversions through blog editing, site
structure and usability
• Worked with big net of PBNs(more then 100), maintaining and launching
• Managed small team of content creators and linkbuilders.
Achievements: Made +124% traffic growth in 1.1 year.

SEO specialist

з 01.2022 по 07.2022 (6 місяців)
NDA, Warsaw (Маркетинг, реклама, PR)

Product company, medical niche, GEO - USA, Europe.

• Made full circle management of SEO projects
• Made audits, tech briefs, competitor analysis
• Implemented structural changes and service pages development
• Optimized Web vitals
• Worked on indexation issues resolution
• Initiated Blog improvements and E-E-A-T principles implementation
• Made Traffic, Goals and Log files analysis
• Made disavowal updates of bad influence links
• Created and implemented Link-building strategy
• Created SEO content briefs
Achievements: Made commercial keywords TOP 3 in Google GEO - USA.

SEO specialist

з 05.2020 по 01.2022 (1 рік 8 місяців)
Litslink, Київ (IT)

Marketing company with SaaS, E-commerce and B2B projects, GEO - USA
• Improved site's technical features for traffic growth
• Collaborated with various teams for project development
• Created blog promotion strategy
• Made competitor analysis and keyword research
• Managed multiple SEO projects
• Planed and analysed link-building efforts
• Worked with big list of PBNs, maintaining and launching
Achievements: E-commerce project + 440% traffic growth in 1.5 year.

Seo manager

з 12.2019 по 06.2022 (2 роки 6 місяців)
Secret circle, Киев (IT)

Development of medical sites, personal business sites, e-commerce sites on Ukraine and USA market
Eurotest.com.ua, United Motors, betonera.ua + more 20 projects
• Improved site's traffic and impressions
• Made Top 3 ranking for target queries
• Planned Link outreach and Domain Rating growth
• Made technical optimization and usability improvements
• Removed spammy pages
• Made site structure widening
• Increased targeted commercial traffic
Achievements: Brought a website from 500 clicks to 135,000 clicks per month in the medical field without using a blog in two years.

SEO, Linkbuilder

з 04.2018 по 09.2018 (5 місяців)
Doktorabc, Херсон (Маркетинг, реклама, PR)

Increasing the mass of links.
Creating a Personal Blog Network from a to z.
Getting the keys to the top of Google in the pharmacology niche on the German market.
www.doktorabc.com

Seo-specialist

з 06.2016 по 05.2020 (3 роки 11 місяців)
Personal Entrepreneurship, Herson (IT)

- Implementing backlinks SEO strategy;
- Creating and implementing SEO promotion strategy;
- Realizing off-page and on-page SEO optimization;
- Carry out keyword research;
- Keywords tracking and backlinks audit;
- Preparation backlink strategy;
- Designing and performing crowd linkbuilding;
- Review and analyze client sites for niches that need to improved, deleted, or revised;
- Prepare detailed strategy reports;
- Identify the least expensive but most powerful and profitable keywords for client sites;
- Improve a company's organic search results;
- Ensure websites are filled with optimal keywords;
- Place keywords appropriately in copy to gain most search engine traffic;
- Write professional technical tasks for copywriters for writing SEO content for blogs and websites;
- See and solve technical problems in site code and pages with the help of programmers;
- Keep abreast of white seo tactics so as not to violate search engine guidelines;
- Strategize ways to improve and track site performance;
- Compile and present SEO performance reports;
- Utilize basic programming and web design skills to enhance SEO usability;
- Create advanced SEO strategies;
- Evaluate product offering, traffic, landing page quality, content, design, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns;
- Write technical tasks for original content for webpages - tailored for the target audience;
- Make technical recommendations to developers;
- Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement;
- Engage with other businesses (affiliates) over link-building opportunities;
- Use social media to distribute content and encourage more external sites to link to your content - giving you more authority;
- Develop and integrate content marketing strategies;
- Monitor the algorithms set by the search engines to keep up to date with changes.

Projects:
Servicio.com.ua
Bloknotapp.com
Qbb.dp.ua
Frau-schein.com.ua
Lorklinika.com
Apothecary.com.ua
Audiscovery.com
Loonars.com
Solarfamily.ua
Doktorabc.com
Aqualand.mk.ua
Eservice.com.ua
Bodyandsoul.org.ua
Aber.com.ua
Atmo.ua

Освіта

Kherson National Technical University

Information systems and design, Information systems and technologies, Херсон
Вища, з 2019 по 2021 (2 роки)

KHERSON STATE UNIVERSITY

FACULTY OF THE LANGUAGE AND LITERATURE STUDIES, SPECIALITY OF ENGLISH TRANSLATION AND ENTERPRETING, Херсон
Вища, з 2008 по 2013 (4 роки 9 місяців)

Знання і навички

• Чесність
• CSS
• HTML
• Ahrefs
• Netpeak Spider
• Screaming Frog SEO Spider
• Serpstat
• Уміння аналізувати
• Складання семантичного ядра
• Google Analytics
• Google Search Console
• Контент-план
• WordPress
• Лінкбілдинг

Знання мов

• Українська — вільно
• Англійська — вище середнього

Додаткова інформація

My main career objective is to occupy a position SEO specialist, where can demonstrate skills in SEO to increase profitability, create dynamic environment and promote company’s growth.

Qualified SEO specialist with solid experience in developing SEO campaigns, analytics, SE rankings monitoring, keyword research, site auditing methods and linkbuilding strategies.