Екатерина

Контактна інформація

Шукач вказав ел. пошту.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/4774276

Досвід роботи

Direct marketing specialist

з 04.2019 по 07.2021 (2 роки 3 місяці)
Online Stylist, Дніпро (IT)

- Development and implementation of direct marketing strategy (promo campaigns, marketing automation funnels, technical trigger letters, onboarding flow);
- Control of user acquisition & churn;
- Creating and launching marketing and triggers campaigns;
- A/B testing (texts, promo structures, subjects, etc.);
- Onboarding flow via Facebook chatbot messenger;
- Landing Page Creation for different business goals;
- Writing technical tasks and working closely with the IT development team;
- Taking part in product improvement.

Direct marketing specialist

з 09.2018 по нині (5 років 9 місяців)
Flowers.ua, Дніпро (Retail)

Responsibilities
- Development and implementation of direct marketing strategy (site and app);
- Creating and executing monthly content plan;
- Planning monthly marketing budget and KPI;
- Monthly and weekly reporting;
- Analyzing key direct marketing indicators and initiating strategies needed to improve the results (OR, CTR, CR, DR );
- A/B testing;
- Creating and executing marketing and triggers campaigns;
- Development of new marketing funnels | Improvement of current funnels;
- Customers segmentation;
- Developing business strategies for partners to drive acquisition and consumer activation;
- Writing technical tasks and working closely with the IT development team.

Email Specialist

з 11.2016 по 05.2018 (1 рік 6 місяців)
eSputnik, Днепр (Marketing Agency)

- Working with 3-4 projects at the same time;
- Developing and implementing direct marketing strategy;
- Controlling User Acquisition & Churn;
- Creating and launching marketing and triggers campaigns;
- A/B or ABC testing (texts, promo structures, subjects, etc.), Analysis & Improvements
- Writing different articles on professional topics. Wrote and published 10 articles on professional topics.
- Writing technical tasks and working closely with IT development team;
- Editing professional videos for YouTube.

Освіта

Национальный горный университет

Финансово-экономический, Маркетинг, Днепр
Вища, з 2014 по 2018 (3 роки 4 місяці)

Магистр по направлению "Маркетинговое стратегическое планирование"

Днепропетровский монтажный техникум

Коммерческая деятельность, Днепр
Середня спеціальна, з 2011 по 2014 (2 роки 8 місяців)

Знання і навички

Знання мов

• Англійська — середній
• Українська — вільно
• Російська — вільно