Контактна інформація

Шукач вказав телефон та ел. пошту.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/4830374/

Досвід роботи

Маркетинговий директор

з 07.2019 по 02.2023 (3 роки 8 місяців)
ТОВ "Харьківський молочний комбінат" ( Агромол), Харків (Сільське господарство, агробізнес)

Marketing CEO - Kharkivskiy Dairy Plant, Ukraine
July 2019 – Feb 2023
•Creation and implementation of Marketing Strategy
•Creation and launch of new brands, including communications
•NPD: launch more than 140 SKU and innovations over 2 years.
Results: Successful re-launch of dairy factory

Founder/ Director - Marketing Consultancy

з 01.2018 по нині (8 років 7 місяців)
Marketing Agency, Інші країни (Маркетинг, реклама, PR)

Consultancy focusing on medium sized FMCG - confectionary, chocolate; beauty body care, home, baby care – fashion - luxury dresses, jewelry -and B2B sector - financial service.
•Development of Marketing Strategies and Road maps
•Evaluation of effectiveness of business-process, portfolio optimisation, marketing budgets, costs – including Brand Audit.
•Creation of big ideas, brands, brand positioning, new products.
•Training marketing staff and coaching of business owners in implementation procedures, Media relationship, NPD and reporting
•Collaboration with European Bank for Development and Reconstruction
Results: Long- term Strategies for Business Development

Senior brand manager

з 01.2004 по 06.2019 (15 років 6 місяців)
PepsiCo, Kharkiv (Харчова промисловість)

•Marketing and Business Planning: marketing strategy and tactics. Unique experience of driving local brands into international markets
•Creative Development and Advertising including creation of communication platform, media planning – including digital
•New Product Development - from concept to launch. Coordination of production team and outside suppliers.
•Packaging Design. Branding, logo creation and re-design.
•Managing profitability and efficiency: profitability, costs, budget
Results: Successful development local brand into national: curd dessert Mashenka is # 1 at 2019’, traditional dairy brand Slovyanochka at the 3 top dairy brands in 2019.

Освіта

Харьковская Национальная Юридическая Академия им. Я. Мудрого

Право, Харьков
Вища, з 2010 по 2014 (4 роки)

The Chartered Institute of Marketing

PD at Marketing, UK
Вища, з 2006 по 2008 (2 роки)

Харьковский Национальный Университет им. Каразина

Социология, Харьков
Вища, з 1996 по 2001 (5 років)

Знання мов

• Англійська — вільно
• Італійська — початковий

Додаткова інформація

Marketing Strategy and Marketing Planning, NPD, Creative& Advertising, Managing Profitability, Media, Marketing Research , PR&Internal communication

Full CV will be sent to your request/